BUSINESS & POLITICS IN THE WORLD

 

GLOBAL OPINION REPORT NO. 744

 

 

Week: May 23 – May 29, 2022

 

Presentation: June 03, 2022

 

 

Contents

 

744-43-23/Commentary: Nine In Ten S’pore Adults Still Wear A Mask Outdoors, Despite No Longer Being Mandated To. 2

SUMMARY OF POLLS. 3

ASIA   10

4 In 5 (80%) Islamabadis Believe That The Federal Capital Is In Need Of A Good Transport System... 10

Nine In Ten S’pore Adults Still Wear A Mask Outdoors, Despite No Longer Being Mandated To. 11

AFRICA.. 12

Almost 7 In 10 Nigerians Describe The Current State Of Security In The Country As Dreadful 13

WEST EUROPE.. 18

44% Saying They Had Been Forced To Cut Back On Their Clothing Purchases. 18

Four In 10 Britons Are Worried About Catching Coronavirus On An Airplane. 21

59% Of Britons Want Johnson To Resign In Wake Of Gray Report 24

Public Concern About Inflation Reaches Its Highest Level For 40 Years. 25

One In Five Britons Now Say They Are Struggling Or Unable To Make Ends Meet 27

Less Than Half (45%) Of Teachers Would Enter The Profession If Given The Choice Again. 29

Half Of Britons Believe Prince Charles Will Be A Good King, Even As Two-Thirds Want The Queen To Remain Monarch For As Long As Possible. 31

Cryptocurrencies And NFTs: What Do The Spanish Think. 34

Iceland’s Cost Of Living Discount For The Over-60s Boosts Brand Health. 34

NORTH AMERICA.. 35

Americans Knowledge About International Affairs. 36

One-Third Of Americans Say The Best Possible Outcome Between Israel And The Palestinians Is A Two-State Solution. 50

Americans' Recent Attitudes Toward Guns. 60

Ballot-Box Bonus Likely For Progressive Conservatives As Their Voters Are Most Certain To Turn Out, Most Committed To Their Choice. 61

AUSTRALIA.. 63

Eight Magazine Categories Enjoy Strong Growth In 2021-22 Led By General Interest, Health & Family, Motoring And Sports – All With Readership Up Year On Year 63

MULTICOUNTRY STUDIES. 69

52% Globally Say Cycling In Their Area Is Too Dangerous, A 28 Country Survey. 70

Globally, About Half Of Adults Across 29 Countries Say They Are Familiar With The Metaverse (52%) 72

In A Study Carried Out In 28 Countries, Consumers Are Asked What Products They Intend To Buy In The Next 12 Months. 75

Re-Thinking The Drivers Of Regular And Irregular Migration: Evidence From The MENA Region Across 12 Countries. 77

Regarding Choice Of Holiday During Most Recent Trip, Just Over A Third Of Global Respondents Choose Low Cost As A Contributing Factor (31%) Among 24 Countries. 80

 


 

INTRODUCTORY NOTE

 

This weekly report consists of twenty two surveys. The report includes five multi-country studies from different states across the globe.

 

744-43-23/Commentary: Nine In Ten S’pore Adults Still Wear A Mask Outdoors, Despite No Longer Being Mandated To

Singapore saw its most significant easing of safe management measures in end-April as caps on group sizes, capacity limits, and mandates on wearing a mask outdoors were removed, among others. While people in Singapore no longer have to wear a mask outdoors, nine in ten continue to (93%), with Gen Zs (98%) and Baby Boomers (97%) most likely to do so. Conversely, Millennials were most likely to say they never wear a mask when outdoors (11%).  

A closer look at the frequency of outdoor mask-wearing indicates that the largest proportion of Singapore adults say they wear a mask outdoors all the time (49%), with Baby Boomers significantly more likely to say so (58%). A fewer one in five Singapore residents say they sometimes (20%) or often wear a mask outdoors (24%).  

Protecting oneself from illness and germs was the top reason for continuing to wear a mask outdoors among the general population (68%) and all age groups. Around half also felt that doing so was the most convenient way to travel between outdoor and indoor settings (52%), since masks are still required when indoors. Protecting others from germs was the third most popular reason cited for wearing a mask outdoors despite it not being compulsory (43%).

Just under four in five say they continue to wear their masks because they have become used to doing so (37%). Gen Zs were most likely to express this opinion, with almost half feeling this way (48%).

Gen Zs were also most likely to say they do not remove their masks to not get judged by those who are wearing them, with a quarter saying so (25%) compared to a fewer one in ten of the general population (12%).

As for when residents will feel comfortable removing their masks outdoors all the time, majority said they would only do so once they feel it is safe (59%). Almost three in ten said they would make the change if the rules making mask-wearing indoors compulsory are removed (28%).

A further one in seven would always remove their mask outdoors when those around them do the same (15%), or when the daily case count falls below 1,000 for four weeks (13%), while another seventh say they will never change their mask-wearing behaviour (15%).

One in twenty already feel safe removing their masks outdoors, but do not do it all the time (6%).  

(YouGov Singapore)

May 27, 2022

Source: https://sg.yougov.com/en-sg/news/2022/05/27/nine-ten-spore-adults-still-wear-mask-outdoors-des/

 

SUMMARY OF POLLS

ASIA

(Pakistan)

4 In 5 (80%) Islamabadis Believe That The Federal Capital Is In Need Of A Good Transport System

According to a survey conducted by Gallup & Gilani Pakistan, 4 in 5 (80%) Islamabadis believe that the federal capital is in need of a good transport system. A full report on the survey can be found here. A nationally representative sample of adult men and women from across the capital was asked the following question, “Does Islamabad require a good public transport system?” In response to this question, 80% said yes and 20% said no.

(Gallup Pakistan)

May 26, 2022

 

(Singapore)

Nine In Ten S’pore Adults Still Wear A Mask Outdoors, Despite No Longer Being Mandated To

Singapore saw its most significant easing of safe management measures in end-April as caps on group sizes, capacity limits, and mandates on wearing a mask outdoors were removed, among others. While people in Singapore no longer have to wear a mask outdoors, nine in ten continue to (93%), with Gen Zs (98%) and Baby Boomers (97%) most likely to do so. Conversely, Millennials were most likely to say they never wear a mask when outdoors (11%).  

(YouGov Singapore)

May 27, 2022

 

AFRICA

(Nigeria)

Almost 7 In 10 Nigerians Describe The Current State Of Security In The Country As Dreadful

A new public opinion poll conducted by NOIPolls has revealed that 68 percent of adult Nigerians nationwide have described the current state of security in the country as insecure. This is not far-fetched as the country has been besieged with all kinds of security challenges ranging from kidnapping, banditry, herdsmen attack, terrorism, and the activities of separatists’ movements. Additionally, analysis across geo-political zones showed that the South-East (78 percent) and the North-West (75 percent) zones had the larger proportion of adult Nigerians who made this assertion. 

(NOI Polls)

May 27, 2022

 

WEST EUROPE

(UK)

44% Saying They Had Been Forced To Cut Back On Their Clothing Purchases

As the cost-of-living crisis continues to bite, a new YouGov survey reveals how many Britons have been forced to make spending reductions on 24 areas of household spending. Clothing tops the list, with 44% saying they had been forced to cut back on their clothing purchases since November. This most common form such cuts take is people reducing their spending by buying clothes less frequently (29%), although 10% are switching to cheaper alternatives and 8% say they have been forced to stop spending money on clothes altogether.

(YouGov UK)

May 23, 2022

 

Four In 10 Britons Are Worried About Catching Coronavirus On An Airplane

YouGov research reveals that most Britons would not take a flight abroad if they caught Covid before they left the country, despite not being legally required to – although a third would bring the virus back to the UK if they contracted it before flying home. Just one in seven Britons (14%) say they would still fly if they had a trip abroad planned and contracted Covid-19 shortly before they left the UK, with seven in 10 (69%) saying they would not travel, and 17% unsure.

(YouGov UK)

May 23, 2022

 

59% Of Britons Want Johnson To Resign In Wake Of Gray Report

The much-awaited Sue Gray report has been published, revealing the details of many gatherings taking place in Downing Street in contravention to the lockdown rules in place at the time. Few Britons want him to, however, as most Britons continue to think Johnson should resign (59%). This has changed little from the 57% it was on 4 April, when it was announced Johnson had received a fixed penalty notice. Three in ten (30%) currently think Johnson should remain in office, the same as the proportion who thought so in early April.

(YouGov UK)

May 25, 2022

 

Public Concern About Inflation Reaches Its Highest Level For 40 Years

The May 2022 Ipsos Issues Index confirms that public concern about inflation and prices continues to rise. Forty-one per cent of the British public mention cost-of-living issues as a big concern for the country, up from 32% last month. This is the highest level of public concern recorded since the Issues Index became a regular monthly poll in the early eighties, although still behind the peaks it reached in the 1970s and very beginning of the 1980s. In April 1980, 69% saw inflation as a big concern, but by the next recorded measure in September 1982 this had fallen to 32%.

(Ipsos MORI)

25 May 2022

 

One In Five Britons Now Say They Are Struggling Or Unable To Make Ends Meet

A new YouGov survey reveals the extent of the damage to people’s finances, with the number of people saying they are struggling or unable to make ends meet doubling in the last year. One in six Britons (17%) say of their household financial situation: “I can only just afford my costs and often struggle to make ends meet”. This figure has risen from 11% in mid-May 2021. A further 5% say “I cannot afford my costs, and often have to go without essentials like food and heating”, a figure that was 1% last year.

(YouGov UK)

May 26, 2022

 

Less Than Half (45%) Of Teachers Would Enter The Profession If Given The Choice Again

It may be unsurprising then, that a new YouGov survey of teachers suggests many may be feeling disillusioned with their career choice. Fewer than half (45%) say that if they could choose again, they would still choose to become teachers. Two in five (40%) would not choose to become a teacher again. The youngest and the oldest teachers are the happiest with their choice of career, being the most likely to say they would repeat it. Half of teachers aged 18 to 34 (51%) and 62% of those aged 55 and above say they would make the same choice to teach again.

(YouGov UK)

May 27, 2022

 

Half Of Britons Believe Prince Charles Will Be A Good King, Even As Two-Thirds Want The Queen To Remain Monarch For As Long As Possible

As the Prince of Wales takes on more roles, such as reading the Queen’s Speech at the opening of State Parliament, new research by Ipsos shows half of Britons expect Prince Charles to do a good job as King (49%), while 1 in 5 do not (20%).  This is similar to the public’s views earlier this year in March. While Britons are more likely to expect good things from the heir than not, expectations for Prince William are even higher. Three-quarters believe the second in-line to the throne will be a successful monarch (74%), only 7% think he will do a bad job.

(Ipsos MORI)

27 May 2022

 

(Spain)

Cryptocurrencies And NFTs: What Do The Spanish Think

Cryptocurrencies and NFT's attract more and more Spaniards, who decide to learn about and invest in them. A study carried out in May 2022 by YouGov Spain highlights that: Despite the fact that 90% of Spaniards have ever heard of cryptocurrencies, only 41% claim to know exactly what it is, and only 12% have already invested in cryptocurrencies. The same goes for NFTs, with only 16% claiming to know exactly what they are and 6% of the population have already invested in NFTs.

(YouGov Spain)
May 27, 2022

 

(Iceland)

Iceland’s Cost Of Living Discount For The Over-60s Boosts Brand Health

Iceland recently announced that, starting from May 24, customers over the age of 60 would receive a 10% discount on their grocery shopping in the store every Tuesday. The move is motivated by the concerns older shoppers have experienced around the cost-of-living crisis – which has seen energy bills and food prices rise, among other things, in recent months. Iceland’s intervention is a timely intervention for older consumers who may struggle to keep up with rising costs – and a potential PR coup for a brand that’s already closely identified with lower grocery prices.   

(YouGov UK)

May 27, 2022

 

NORTH AMERICA

(USA)

Americans Knowledge About International Affairs

A new Pew Research Center survey shows, Americans are less familiar with other topics. Despite the U.S. government labeling the events in Xinjiang, China, as genocide, only around one-in-five Americans are aware that it is the region in China with the most Muslims per capita. And only 41% can identify the flag of the second most populous country in the world, India. Americans give more correct than incorrect answers to the 12 questions in the study. The mean number of correct answers is 6.3, while the median is 7.

(PEW)

MAY 25, 2022

 

One-Third Of Americans Say The Best Possible Outcome Between Israel And The Palestinians Is A Two-State Solution

In recent years, U.S. public opinion has become modestly more positive toward both sides in the Israel-Palestinian conflict, according to a new Pew Research Center survey. Overall, Americans continue to express more positive feelings toward the Israeli people than toward the Palestinian people – and to rate the Israeli government more favorably than the Palestinian government. But these gaps are much larger among older Americans than among younger ones. Indeed, U.S. adults under 30 view the Palestinian people at least as warmly (61% very or somewhat favorable) as the Israeli people (56%) and rate the Palestinian government as favorably (35%) as the Israeli government (34%).

(PEW)

MAY 26, 2022

 

Americans' Recent Attitudes Toward Guns

As Americans are reeling from two mass shootings that have occurred within 10 days of each other in the U.S., an intense gun control debate has reignited across the country. Gallup's most recent polling about guns was conducted in October 2021 and January 2022. Both polls found a slight decrease in support for stricter gun laws compared with the prior year's measures. Typically, Americans' support for stricter gun laws has risen in the aftermath of high-profile mass shootings and fallen during periods without such events. Additionally, changes in the party of the president may also influence preferences for gun laws.

(Gallup)

MAY 26, 2022

 

(Canada)

Ballot-Box Bonus Likely For Progressive Conservatives As Their Voters Are Most Certain To Turn Out, Most Committed To Their Choice

The ten-point advantage that the Progressive Conservatives have over the Liberals in the popular vote has the potential to grow on election day with the Tories likely to receive a ballot-box bonus at the polls, according to a new Ipsos poll conducted on behalf of Global News. Overall, six in ten (61%) Ontarians say they’re completely certain to vote on election day. This is close to the 58% turnout of the 2018 provincial election. Those who have declared their support for the Progressive Conservatives are most likely (74%) to say they’re certain to vote this time, ahead of NDP (71%), Liberal (65%) and Green Party (42%) voters.

(Ipsos Canada)

26 May 2022

 

AUSTRALIA

Eight Magazine Categories Enjoy Strong Growth In 2021-22 Led By General Interest, Health & Family, Motoring And Sports – All With Readership Up Year On Year

Now 10.9 million Australians aged 14+ (51.5%) read print magazines, virtually unchanged on a year ago, according to the results released today from the Roy Morgan Australian Readership report for the 12 months to March 2022. This market broadens to 14.8 million Australians aged 14+ (70%) who read magazines in print or online either via the web or an app, a small drop of 3.7 per cent from a year ago. These are the latest findings from the Roy Morgan Single Source survey of 65,365 Australians aged 14+ in the 12 months to March 2022.

(Roy Morgan)

May 24 2022

 

MULTICOUNTRY STUDIES

52% Globally Say Cycling In Their Area Is Too Dangerous, A 28 Country Survey

A new Ipsos survey finds that most adults across 28 countries consider cycling plays an important role in the reduction of carbon emissions (on average, 86% do so) and in the reduction of traffic (80%). However, half (52%) say cycling in their area is too dangerous. The prevalence of cycling to run errands or to commute is highest in countries where it is most widely perceived as a safe mode of transportation such as China, Japan, and the Netherlands. In most countries surveyed, a solid majority of citizens are in favor of giving bicycles priority over automobiles in new infrastructure projects.

(Ipsos MORI)

24 May 2022

Source: https://www.ipsos.com/en-uk/global-advisor-cycling-across-the-world-2022

 

Globally, About Half Of Adults Across 29 Countries Say They Are Familiar With The Metaverse (52%)

Less than half the Australian population (44%) are familiar with the metaverse, while only 36% express positive feelings about engaging with extended reality in daily life, a new global survey conducted by Ipsos for the World Economic Forum finds. Globally, about half of adults across 29 countries say they are familiar with the metaverse (52%) and 50% have positive feelings about engaging with it.

(Ipsos Australia)

25 May 2022

Source: https://www.ipsos.com/en-au/australia-lags-many-countries-globally-when-it-comes-awareness-and-enthusiasm-metaverse-and

 

In A Study Carried Out In 28 Countries, Consumers Are Asked What Products They Intend To Buy In The Next 12 Months

YouGov's latest tool, Global Profiles, reveals the products consumers say they most intend to buy in the next 12 months. Global Profiles analyzes the thoughts, feelings, behaviors and habits of consumers, as well as global trends and media consumption in 43 different markets. In this study, carried out in 28 countries from among all the markets surveyed in Global Profiles, consumers are asked what products they intend to buy in the next 12 months. The data indicates that the sector should stock up on mobile phones, as the highest percentage of consumers selected this category as the product they are most interested in buying (37%).

(YouGov Spain)
May 25, 2022

Source: https://es.yougov.com/news/2022/05/25/global-que-probabilidad-tienen-los-consumidores-de/

 

Re-Thinking The Drivers Of Regular And Irregular Migration: Evidence From The MENA Region Across 12 Countries

Based on data from the Arab Barometer, which has conducted international standard social scientific surveys across the Middle East and North Africa every two years since 2006 with sample sizes of around 2400 per country based on area probability sampling and face-to-face interviews. Uniquely, the penultimate, 2018/19 round of surveys asked not only about desire to migrate but also about willingness to do so irregularly, as well as a range of socio-demographic, attitudinal and behavioral indicators.

(Arabbarometer)

May 26, 2022

Source: https://www.arabbarometer.org/2022/05/re-thinking-the-drivers-of-regular-and-irregular-migration-evidence-from-the-mena-region/

 

Regarding Choice Of Holiday During Most Recent Trip, Just Over A Third Of Global Respondents Choose Low Cost As A Contributing Factor (31%) Among 24 Countries

Data from YouGov's new tool, Global Profiles, reveals the factors consumers take into account when choosing a holiday destination. Individually, most Asian markets outperform the global public. Indonesia (57%), Malaysia (54%), the Philippines (50%) and Singapore (47%) are significantly more likely than global consumers to say that low cost is an important factor. Consumers from Vietnam (38%) and Japan (35%) have a lower percentage, but still more than the global public.

(YouGov Spain)
May 26, 2022

Source: https://es.yougov.com/news/2022/05/26/global-en-que-medida-influye-el-coste-en-el-destin/

 

ASIA

744-43-01/Polls

4 In 5 (80%) Islamabadis Believe That The Federal Capital Is In Need Of A Good Transport System

According to a survey conducted by Gallup & Gilani Pakistan, 4 in 5 (80%) Islamabadis believe that the federal capital is in need of a good transport system. A full report on the survey can be found here. A nationally representative sample of adult men and women from across the capital was asked the following question, “Does Islamabad require a good public transport system?” In response to this question, 80% said yes and 20% said no.

Gender Breakdown More males (44%) compared to females (27%) believe that the federal capital is in need of a good public transport system.

(Gallup Pakistan)

May 26, 2022

Source: https://gallup.com.pk/wp/wp-content/uploads/2022/05/26-May-2022-English-2.pdf

 

744-43-02/Polls

Nine In Ten S’pore Adults Still Wear A Mask Outdoors, Despite No Longer Being Mandated To

Singapore saw its most significant easing of safe management measures in end-April as caps on group sizes, capacity limits, and mandates on wearing a mask outdoors were removed, among others. While people in Singapore no longer have to wear a mask outdoors, nine in ten continue to (93%), with Gen Zs (98%) and Baby Boomers (97%) most likely to do so. Conversely, Millennials were most likely to say they never wear a mask when outdoors (11%).  

A closer look at the frequency of outdoor mask-wearing indicates that the largest proportion of Singapore adults say they wear a mask outdoors all the time (49%), with Baby Boomers significantly more likely to say so (58%). A fewer one in five Singapore residents say they sometimes (20%) or often wear a mask outdoors (24%).  

Protecting oneself from illness and germs was the top reason for continuing to wear a mask outdoors among the general population (68%) and all age groups. Around half also felt that doing so was the most convenient way to travel between outdoor and indoor settings (52%), since masks are still required when indoors. Protecting others from germs was the third most popular reason cited for wearing a mask outdoors despite it not being compulsory (43%).

Just under four in five say they continue to wear their masks because they have become used to doing so (37%). Gen Zs were most likely to express this opinion, with almost half feeling this way (48%).

Gen Zs were also most likely to say they do not remove their masks to not get judged by those who are wearing them, with a quarter saying so (25%) compared to a fewer one in ten of the general population (12%).

As for when residents will feel comfortable removing their masks outdoors all the time, majority said they would only do so once they feel it is safe (59%). Almost three in ten said they would make the change if the rules making mask-wearing indoors compulsory are removed (28%).

A further one in seven would always remove their mask outdoors when those around them do the same (15%), or when the daily case count falls below 1,000 for four weeks (13%), while another seventh say they will never change their mask-wearing behaviour (15%).

One in twenty already feel safe removing their masks outdoors, but do not do it all the time (6%).  

(YouGov Singapore)

May 27, 2022

Source: https://sg.yougov.com/en-sg/news/2022/05/27/nine-ten-spore-adults-still-wear-mask-outdoors-des/

 

AFRICA

744-43-03/Polls

Almost 7 In 10 Nigerians Describe The Current State Of Security In The Country As Dreadful

A new public opinion poll conducted by NOIPolls has revealed that 68 percent of adult Nigerians nationwide have described the current state of security in the country as insecure. This is not far-fetched as the country has been besieged with all kinds of security challenges ranging from kidnapping, banditry, herdsmen attack, terrorism, and the activities of separatists’ movements. Additionally, analysis across geo-political zones showed that the South-East (78 percent) and the North-West (75 percent) zones had the larger proportion of adult Nigerians who made this assertion. 

Further findings revealed the most common security challenges faced in each region. For instance, Nigerians residing in the North-West mostly complained of kidnapping (32 percent) and armed banditry (17 percent), terrorism (21 percent) in the North-East, and herdsmen and farmer’s (20 percent) clash in the North-Central. Also, ritual killings (8 percent) in the South-West, armed robbery in the South-East and South-South amongst numerous security challenges.

More so, the Poll revealed that 77 percent of adult Nigerians do not know any security helpline they can call during an emergency. This implies that most Nigerians may not be able to report any emergency security issue when the need arises. Therefore, this urges the security agencies to make sure citizens can report ongoing emergency situations, emphasizing the need for this all-important mechanism to be put in place to ensure effective feedback mechanisms between Nigerians and security agencies.

During this survey, most of the respondents complained of not remembering the eleven digits security mobile numbers provided by the Nigerian Police and advocated on the spot that the Nigerian Police should have a three (3) digits number for Nigerians to call. Information technology (IT) plays a critical role in strengthening security against potential future attacks hence, it is vital for Nigerian security operatives to strategize with relevant stakeholders and adopt the use of 3 digits security helpline. This will enable Nigerians share information more readily as soon as they identify potential threats. 

Interestingly, a significant proportion of Nigerians (84 percent) disclosed that they are willing to report any security challenge in their localities mainly to save lives and properties (54 percent). It is, therefore, advised that security agencies synergize with citizens for effective communication between them and the citizenry to systematically improve on the security challenges currently ravelling the country as information from the locals can go a long way in preventing security threats. These are key findings from the State of Security Poll conducted by NOIPolls in the week commencing 9th May 2022.

Survey Background

The menace of insecurity has continued to rear its ugly head in our country Nigeria, causing loss of lives, destruction of properties, instilling the undesirable element of fear and trepidation amongst the populace. The insecurity situation in Nigeria today is arguably the worst since after the civil war and has continued to rise unabated despite government intervention in terms of spending trillions of Naira in fighting insecurity. The insecurity in Nigeria is multi-faceted and has manifested itself in many forms. From banditry and kidnapping in the North-West, terrorism in the North-East, herdsmen crisis in the North-Central, pipeline vandalism in the South-South to separatist agitations occurring in SouthWestern and South-East regions.

It is estimated that a staggering 8,372 people have died due to insecurity challenges in 2021 alone which include banditry, kidnapping, herdsmen attack, separatist movement activities and terrorism related activities.[1] Many Nigerians are nurturing different degrees of injuries as a resultant effect of the menace of insecurity with some people incapacitated for life. It is estimated that the North has the highest fatality percentage put at 79.2 percent while the South has 20.8 percent[2]

The major cause of insecurity can be attributed to the high rate of unemployment in the country which has left the idle youths as susceptible and willing tools in the hands of the perpetrators who use them to cause mayhem on ordinary but unsuspecting Nigerians.[3] Other causes include indoctrination, brainwashing, substance abuse amongst other vices. The provision of employment to graduates and their counterparts through creating empowerment opportunities is very significant in curbing this menace while constant electricity supply will no doubt boost employment and increase productivity as well. Government must also adopt a multi-stakeholder approach to solving security challenges in the country where traditional and community leaders, pressure groups, civil society organizations, academics, media personnel, and security experts will have synergy in areas of intelligence gathering, information sharing, and early warning signals in matters related to security around their communities. To that effect, there is a need for the establishment of community policing within each divisional Police headquarters for effective management of insecurity[4]. Against this background, NOIPolls conducted this survey to feel the pulse of Nigerians regarding the current security challenges in the country.

Survey Findings

The first question sought to gauge the perception of adult Nigerians with regards to the current security realities. The result revealed that 68 percent of Nigerians disclosed that the country is not secure. Nigerians residing in the South-East zone (70 percent) had more respondents who made this assertion. 

 https://noi-polls.com/wp-content/uploads/2022/05/Picture1.png

Trend analysis shows a 21 percent increase in the proportion of Nigerians who stated that the country is not secure at all when current findings are compared with result obtained in 2020. 

https://noi-polls.com/wp-content/uploads/2022/05/Picture2.png

Similarly, respondents were asked to describe security situation in their locality and the poll result revealed that 45 percent of respondents described the current security situation in their locality as insecure. Nigerians from the NorthCentral zone (56 percent) account for the highest number of respondents who stated this. 

https://noi-polls.com/wp-content/uploads/2022/05/Picture3.png

Trend analysis indicates an 8 percent increase in the number of Nigerians who mentioned that the current security situation in their respective locality is not at all secure when current findings are compared with the result obtained in 2020. 

https://noi-polls.com/wp-content/uploads/2022/05/Picture4.png

The poll sought to know the common security challenges in the respondents’ localities and the poll result revealed that armed robbery and kidnapping both tied at 24 percent as the main security challenge in localities in Nigeria with the South-South region (38 percent) leading with the challenge of armed robbery, while the North Central region (36 percent) is leading in terms of kidnapping. Other security challenges include herdsmen and farmers clashes and armed banditry tied at (8 percent) with the North-West region (17 percent) leading in this regard. 

https://noi-polls.com/wp-content/uploads/2022/05/Picture5-1024x489.png

Additionally, the poll sought to know if Nigerians are aware of any security helpline to call in terms of emergency, and the poll result revealed that only 23 percent of Nigerians are aware of the security helpline during emergencies whereas 77 percent of Nigerians stated otherwise. This needs to be corrected as having knowledge of the security helpline would go a long way in reporting some security challenges. 

https://noi-polls.com/wp-content/uploads/2022/05/Picture6.png

Interestingly, the poll revealed that an overwhelming proportion of the respondents disclosed that they are willing to report any security challenges within their locality. This is heart-warming and it is advised that security agencies synergies with the locals especially for security threat reports and information from the locals. 

https://noi-polls.com/wp-content/uploads/2022/05/Picture7.png

Respondents were further probed and out of the 84 percent who mentioned that they were willing to report security threats in their localities, slightly more than half of them (54 percent) stated that they would do so to save and secure lives of other people. Other reasons given includes to make quick arrest of the culprits (8 percent), to ensure that there is peace (7 percent) and improve the security situation (7 percent) amongst other reasons.

https://noi-polls.com/wp-content/uploads/2022/05/Picture8.png

Correspondingly, respondents who stated that they are not willing to report security challenges in their locality were asked to give reasons for their opinion. The poll result revealed that 30 percent stated that they will not report because of fear of being implicated while 18 percent stated that they will not report because security officers do not respond in time when they are called upon. Other reasons include calling them will worsen the situation (9 percent), personal reasons, no security challenges in my area and security operatives cannot be trusted, and they all tied at 8 percent.

https://noi-polls.com/wp-content/uploads/2022/05/Picture9.png

With regards to solution, 37 percent of the respondents suggested that the government should train and increase security operatives in all states of the country. While 13 percent recommended that unemployment issues be tackled, 10 percent want the government to intervene appropriately amongst other useful solutions.

https://noi-polls.com/wp-content/uploads/2022/05/Picture10-1.png

Conclusion

In conclusion, the poll results have established that most Nigerians disclosed that the country is currently not secure. It is gratifying to note that most adult Nigerians nationwide (84 percent) stated that they are willing to report any security threat in their respective localities. However, it is sad to know that 77 percent do not know the security helplines to call during emergencies. This is a wake-up call for security agencies to adopt a three-digit number as helpline for Nigerians to call during security emergency. This will further improve and ensure effective feedback mechanisms between the citizens and security agencies. Finally, it is advised that security agencies and stakeholders take advantage of this survey result which has clearly shown the willingness of Nigerians to report crime in their respective localities.   

(NOI Polls)

May 27, 2022

Source: https://noi-polls.com/almost-7-in-10-nigerians-describe-the-current-state-of-security-in-the-country-as-dreadful/

 

WEST EUROPE

744-43-04/Polls

44% Saying They Had Been Forced To Cut Back On Their Clothing Purchases

As the cost-of-living crisis continues to bite, a new YouGov survey reveals how many Britons have been forced to make spending reductions on 24 areas of household spending.

Clothing tops the list, with 44% saying they had been forced to cut back on their clothing purchases since November. This most common form such cuts take is people reducing their spending by buying clothes less frequently (29%), although 10% are switching to cheaper alternatives and 8% say they have been forced to stop spending money on clothes altogether.

(These answers in this question are not mutually exclusive, so do not sum to the overall 44% as some people are making more than one type of cutback.)

How many people have had to cut back on food and drink spending because of the cost of living?

More indulgent forms of food spending also come close to the top of the list, with 39% saying they’ve had to cut back on eating out, the same number saying they have done so for non-essential food items, and 38% no longer able to spend as much on takeaways.

As for alcohol, a quarter of Britons (27%) say they have had to spend less on booze since November, including 7% who have had to cut it out entirely for cost reasons.

When it comes to staple essential food items, 31% say they’ve been forced to cut back their spending. This is primarily people switching to cheaper alternatives (20%), although 11% say they are spending money on food less frequently now.

How many people have had to cut back on household essentials spending because of the cost of living?

The number of Britons have had to cut back on household essentials like cleaning products and toilet roll is virtually the same as the number who have had to cut back on staple foods, both in terms of how many are affected overall (29%) and how that breaks down in terms of the types of cuts being made.

A quarter of Britons (25%) have had to reduce spending on toiletries like toothpaste and shampoo, with cutbacks most likely to take the form of switching to cheaper alternatives (17%).

How many people have had to cut back on beauty spending because of the cost of living?

One in four Britons (25%) have also been forced to make cutbacks on their cosmetics spend, including one in three women (35%) and 15% of men.

A similar number of Britons (29%) have also had to reduce spending on beauty services like hair cuts and manicures, with women again much more likely to have had to do so as men (38% vs 20%).

How many people have had to cut back on leisure spending because of the cost of living?

Aside from the aforementioned 39% of Britons who have had to cut back on eating out, three in ten Britons have also been forced to spend less on day trips (31%) and holidays (30%). This includes 11% who say they’ve had to scrap their holiday plans entirely since November.

A further one in five (22%) have been forced to curtail spending on trips to the cinema, and 24% now have to spend less on pursuing their hobbies.

How many people have had to cut back on subscriptions because of the cost of living?

Many types of subscription spending come low down on the list of cutbacks, even when you account for the smaller numbers of Britons who are spending money on them in the first place.

One in five Britons (19%) say they have been forced to cut back on their digital TV subscription – this represents 28% of everyone who has such a subscription in the first place.

A similar 18% have cut back on their mobile phone contract (representing 20% of those with a mobile phone contract), and 15% have cut back on their home broadband subscription (16% of all those with a subscription).*

When it comes to streaming, 17% have had to cut back on video streaming subscriptions and 13% on music streaming subscriptions (equivalent to 27% and 30% of those with such subscriptions in the first place).

Gym memberships have been hit much harder. While only 11% of Britons overall have said they had to cut back on their gym spending, this represents 42% of those who spent money on gym membership in the first place.

How many people have had to cut back on insurance because of the cost of living?

Fewer Britons have felt they have to leave themselves less well protected as a result of cost of living increase, so far at least. One in eight Britons (12%) say they’ve had to reduced their spending on home or contents insurance, and 15% say the same of their car insurance. These figures represent 16% and 21% respectively of those who were spending on these forms of insurance in the first place.

How many people have had to cut back on petrol and diesel because of the cost of living?

One in five Britons appear to be driving less as a result of the rising cost of living, with 22% saying they have been forced to do so less frequently. They form the bulk of the 27% of Britons who have had to reduce spending on petrol and diesel in some way (which itself is the equivalent to 36% of those who were spending money on fuel in the first place).

(YouGov UK)

May 23, 2022

Source: https://yougov.co.uk/topics/consumer/articles-reports/2022/05/23/cost-living-what-have-britons-had-cut-back

 

744-43-05/Polls

Four In 10 Britons Are Worried About Catching Coronavirus On An Airplane

Can you still fly if you catch Covid? Travel restrictions for all passengers entering the UK, including passenger locator forms and compulsory tests, were lifted on 18 March, but for travellers leaving the UK the rules depend mostly on the destination country.

As with domestic Covid-19 restrictions, the UK government has moved towards guidance, rather than legal requirements, hoping that those who come down with Covid will voluntarily stay home and mask up around other people. 

YouGov research reveals that most Britons would not take a flight abroad if they caught Covid before they left the country, despite not being legally required to – although a third would bring the virus back to the UK if they contracted it before flying home.

Just one in seven Britons (14%) say they would still fly if they had a trip abroad planned and contracted Covid-19 shortly before they left the UK, with seven in 10 (69%) saying they would not travel, and 17% unsure.

However, if Britons contracted the virus while on holiday abroad, they are more split on whether they would fly home. A third of the public (33%) say they would still fly home if they caught Covid shortly before they were due to return to the UK, while 41% say they would not travel, and 27% unsure.

Britons aged between 25 and 49 are most likely to say they would still fly if they caught Covid-19. One in five (20%) would still travel abroad with the virus, while two in five (40%) would fly home with it. In contrast, just 5% of Britons aged 65 and older would still take a trip abroad if they contracted the virus, while 20% would return home on a plane if they came down with Covid.

Britons are more worried about catching Covid-19 on an airplane than at the shops or at restaurants and cafes

Several major UK carriers have removed mask requirements on flights, following the government’s lead on the ‘living with covid’ plan. It’s well known that Covid-19 thrives in enclosed, crowded spaces with little airflow – and what could fit that description better than a packed plane?

Britons are about as worried about contracting Covid-19 on a plane (41%) as they are about catching it on public transport (38%), and less worried about catching the virus at restaurants or cafes (26%), or at the shops (24%). Sporting events and concerts are more of a concern than flights at 46%.

However, more Britons are unconcerned about the possibility of catching Covid on a plane (51%) than are worried about it.

A third of Britons who plan to fly abroad this year expect their travel to be disrupted by Covid-19

A perfect storm of rising cases and reduced restrictions caused chaos in major UK airports over the Easter break as staff absences due to Covid-19 led to hundreds of cancelled flights.

Many Britons feel they are taking a chance in booking a holiday this year. For those Britons who have made plans to fly abroad for a break this year, around a third (36%) think Covid-19 disruption is very or somewhat likely. Half (50%) think their odds are better, considering it not very likely or not at all likely that the pandemic could upset their plans.

(YouGov UK)

May 23, 2022

Source: https://yougov.co.uk/topics/travel/articles-reports/2022/05/23/most-britons-would-not-fly-abroad-if-they-caught-c

 

744-43-06/Polls

59% Of Britons Want Johnson To Resign In Wake Of Gray Report

The much-awaited Sue Gray report has been published, revealing the details of many gatherings taking place in Downing Street in contravention to the lockdown rules in place at the time. Boris Johnson took to the despatch box to accept responsibility for the report’s findings, including excessive drinking and disrespect of custodial staff. However, Johnson continues to be stalwart in the face of ‘partygate' accusations, stating he will "get on with the job".

Few Britons want him to, however, as most Britons continue to think Johnson should resign (59%). This has changed little from the 57% it was on 4 April, when it was announced Johnson had received a fixed penalty notice. Three in ten (30%) currently think Johnson should remain in office, the same as the proportion who thought so in early April.

Despite the report, Johnson continues to hold the support of Conservative voters, with 63% wanting him to remain in office. However, some still 27% think their party leader should resign, compared to 25% in early April.

Unsurprisingly, Labour voters continue to be highly in favour of Johnson’s resignation (88%, versus 87% previously).

In a statement to the House of Commons, Johnson defended his previous comments about the gatherings, stating he believed them to be work events, and insisted he did not mislead the House.

Few believe his claims and justifications, however. Three quarters of the public (74%) say they think Johnson knowingly lied about whether or not he broke lockdown rules. Only 13% think the prime minister was not knowingly lying.

Even Conservative voters do not believe their party leader was being truthful. Half (51%) currently think Johnson knowingly lied, representing little change from early April (50%). Despite their support for his continuation in office, only 29% of Conservative voters think Johnson did not knowingly lie about his breaches of the COVID-19 lockdown rules.

Finally, only a tiny minority think the Gray report is enough to end Johnson’s premiership, with just 7% thinking it is likely Johnson will resign in the wake of the report. The vast majority of the public (83%) instead think he will not – including 35% who think he “definitely will not resign” as a result.

(YouGov UK)

May 25, 2022

Source: https://yougov.co.uk/topics/politics/articles-reports/2022/05/25/snap-poll-johnson-gray-report-resign-lied

 

744-43-07/Polls

Public Concern About Inflation Reaches Its Highest Level For 40 Years

  • Four in ten of the British public say inflation and prices are one of the biggest issues for Britain – up by nine percentage points since April
  • The economy more widely is the second-most mentioned issue, followed by defence and foreign affairs
  • Lack of faith in politicians and politics rises as a concern and is now mentioned by seventeen per cent

The May 2022 Ipsos Issues Index confirms that public concern about inflation and prices continues to rise.

Forty-one per cent of the British public mention cost-of-living issues as a big concern for the country, up from 32% last month. This is the highest level of public concern recorded since the Issues Index became a regular monthly poll in the early eighties, although still behind the peaks it reached in the 1970s and very beginning of the 1980s. In April 1980, 69% saw inflation as a big concern, but by the next recorded measure in September 1982 this had fallen to 32%.

The wider economy and defence and foreign affairs issues remain the second- and third-most cited issues this month on similar scores to April: just over a quarter are worried about the economy (27%) and one in five about defence (19%).

There has been a five-percentage-point increase in concern about a lack of faith in politicians and politics this month, making it the fourth-biggest issue for the country with 17% mentioning it.

As with last month, both Brexit and the COVID-19 pandemic remain lower on the list of public concerns. Only around one in ten of the public mention either issue as one of the biggest concerns for Britain. On eight per cent, COVID-19 ranks as the tenth-biggest issue alongside immigration, education and petrol prices.

Britons' biggest issues May 2022

Inflation has become the biggest issue for a wide range of groups; it is the biggest concern for people of all ages and social grades. Some groups stand out as especially likely to mention this as a concern: those aged 35-44 (51%) and people who own their home on a mortgage (49%) in particular are significantly more likely than average to mention inflation as a worry.

Those with higher household incomes are also particularly likely to mention prices and inflation. Among households with an income over £50,000 per year 48% mention this as an issue, significantly higher than the national average of 41% (concern among those on lower incomes is around the national average, at 44% among those earning £25-£50,000 per year and 42% for those under £25,000).

Concern about inflation trend

Mike Clemence, a researcher at Ipsos, said:

Concern about inflation is now clearly the biggest issue facing the country, for people of all ages, social grades and incomes. The proportion worried about the cost of living this month is the highest level we’ve recorded in more than 40 years of the Index.

 

Against this backdrop other issues appear to have less traction – and we know that the public expects prices to continue to rise and are already changing their behaviours in response, so the focus on the cost of living crisis is unlikely to go away any time soon.

(Ipsos MORI)

25 May 2022

Source: https://www.ipsos.com/en-uk/ipsos-issues-index-may-2022-public-concern-about-inflation-reaches-its-highest-level-40-years

 

744-43-08/Polls

One In Five Britons Now Say They Are Struggling Or Unable To Make Ends Meet

With the rising cost of living continuing to dominate the list of people’s concerns, the government is set to announce a raft of measures aimed at easing Britons’ financial burden.

A new YouGov survey reveals the extent of the damage to people’s finances, with the number of people saying they are struggling or unable to make ends meet doubling in the last year.

One in six Britons (17%) say of their household financial situation: “I can only just afford my costs and often struggle to make ends meet”. This figure has risen from 11% in mid-May 2021.

A further 5% say “I cannot afford my costs, and often have to go without essentials like food and heating”, a figure that was 1% last year.

One in three Britons (37%) describe their financial situation as “I do not often have money for luxuries, but can normally comfortably cover the essentials”, while an identical figure say they are either “relatively” or “very” comfortable financially.

While most Britons don’t consider themselves to have moved between these semantic financial categories, they nevertheless report that their situation is getting worse.

Half of Britons (50%) say their household financial situation has deteriorated in the last month, while 41% say there has been no change. Only 4% say things have improved for them.

More still expect their finances to get worse in the next year (60%), with just 21% expecting to tread water, and 7% thinking they will get better.

Some have suggested that the government’s decision to introduce the cost of living measures is a cynical attempt to distract people from the latest developments in the ‘partygate’ saga. Regardless of whether this is true, if the government wants to win the next election it would do well to recognise that its own voters are being hammered by the cost of living crisis.

Half of 2019 Conservative voters (48%) say their finances have become worse in the last month, and 60% expect them to deteriorate in the next 12 months. Labour voters are faring worse still, with 57% saying they got worse last month and 64% expecting them to fall further over the next year.

The number of Tories saying they are struggling or failing to make ends meet has also increased from 11% a year ago to 16% now. Among Labour voters, this figure has doubled from 13% to 26%.

(YouGov UK)

May 26, 2022

Source: https://yougov.co.uk/topics/economy/articles-reports/2022/05/26/one-five-britons-now-say-they-are-struggling-or-un

 

744-43-09/Polls

Less Than Half (45%) Of Teachers Would Enter The Profession If Given The Choice Again

Figures from the University of Essex Institute for Social and Economic Research show the number of male teachers has fallen to its lowest point on record. Low recruitment and poor retention of existing teachers has been partly blamed on pay, with staff suffering a 15% real-term pay cut since 2010. This all follows the stresses and increased workload brought on during the pandemic.

It may be unsurprising then, that a new YouGov survey of teachers suggests many may be feeling disillusioned with their career choice.

Fewer than half (45%) say that if they could choose again, they would still choose to become teachers. Two in five (40%) would not choose to become a teacher again.

The youngest and the oldest teachers are the happiest with their choice of career, being the most likely to say they would repeat it. Half of teachers aged 18 to 34 (51%) and 62% of those aged 55 and above say they would make the same choice to teach again.

Teachers aged 35 to 44 are split 40% to 43% over whether they would become teachers again or not. Those aged 45 to 54 are the least likely to say they would still choose to become a teacher, at 35%, compared to nearly half (48%) who say they would not.

Teachers would generally discourage others from entering the profession

Not only would many teachers opt-out if given the choice again, but they would also discourage others from going into teaching, by 45% to 20% who would encourage it. One in three (32%) neither encourage nor dissuade someone from considering joining the profession.

Among those who would not choose to become a teacher again, the vast majority (82%) say they would attempt to dissuade others from a career in teaching. Only 2% say they would encourage others to teach.

However, even among those who would choose to teach again, only 40% would encourage others to do so, while 15% would actively discourage them from following in their footsteps. Another four in ten (42%) would neither encourage nor discourage them from doing so.

Nearly a quarter of young teachers doubt they will be teaching in five years

Given pandemic stress and stagnated wages, are teachers considering throwing in the towel?

Just under six in ten (58%) say they will likely be teaching in five years, although only 23% think that it is "very likely" they will remain in the profession. A third (33%) say it is unlikely they will still be teaching in five years, including 14% who think it "very unlikely".

Approaching a quarter of the youngest teachers (24% of those aged 18-34) say it is unlikely they will be teaching in five years, with 35 to 44 similarly likely to consider quitting (26%).

Of those aged 45 to 54, only 51% expect to continue teaching for another five years, with 40% expecting not to.

Among those teachers who would not choose a career in teaching again, only 40% expect they will still be teaching in five years, while 52% think it is unlikely they will be.

(YouGov UK)

May 27, 2022

Source: https://yougov.co.uk/topics/lifestyle/articles-reports/2022/05/27/less-half-teachers-would-enter-profession-if-given

 

744-43-10/Polls

Half Of Britons Believe Prince Charles Will Be A Good King, Even As Two-Thirds Want The Queen To Remain Monarch For As Long As Possible

As the Prince of Wales takes on more roles, such as reading the Queen’s Speech at the opening of State Parliament, new research by Ipsos shows half of Britons expect Prince Charles to do a good job as King (49%), while 1 in 5 do not (20%).  This is similar to the public’s views earlier this year in March.

To what extent do you think Prince Charles and Prince William will be good kings?

While Britons are more likely to expect good things from the heir than not, expectations for Prince William are even higher. Three-quarters believe the second in-line to the throne will be a successful monarch (74%), only 7% think he will do a bad job.

Despite favourable ratings for Prince Charles and Prince William, most are in no rush to see any change of monarch. Two-thirds (66%) say the Queen should remain in her position for as long as possible while only 23% believe she should abdicate. Overall, Britons are more likely to say the Queen has had a positive impact on the country than a bad one. Almost half (46%) say Britain is better since the Queen came to the throne compared to 20% who say it is the same and 23% who believe it is worse. 

Do you think the Queen should abdicate at some stage or remain Queen as long as possible?

Looking ahead to the reign of King Charles III, what do Britons expect him to achieve if he does take the throne? Seven in 10 (68%) say he is likely to use his position to raise the awareness of climate change and the need to fight it, including 36% who say he is very likely to do so. Over half (55%) say he is likely to become Head of State in the 15 Commonwealth countries where the Queen currently holds this position (including the UK), around a quarter believe this is unlikely (27%). 

How likely or unlikely do you think Charles is to do the following during his reign?

Regarding the monarchy itself, almost half (45%) believe he is likely to reduce the number of active members of the Royal Family, however opinion is split on this with 38% who say he is unlikely to do so. Similarly, Britons are divided as to whether Prince Charles is likely to modernise the monarchy, 43% believe this is probable while 45% do not. 

Around 4 in 10 (40%) say he is likely to reduce the cost of the monarchy, 43% disagree. This could be an increasingly important achievement in the eyes of the British public. With the ongoing cost of living crisis, opinion is now split as to whether the Royal Family is an expensive luxury that the country cannot afford. Around 4 in 10 (38%) say this is the case while 36% disagree. Almost a quarter (23%) neither agree nor disagree.  There is a clear age difference on this question – 18-34 year olds are more likely to agree than disagree that the Royal Family is an expensive luxury (by 48% to 22%), but this position is reversed among 55-75 year olds who disagree by a similar margin (53% to 22%).

Kelly Beaver, Chief Executive at Ipsos in the UK, said:

It is promising to see Britons more confident than not that Prince Charles will do a good job as King, and that hopes are even higher for his son Prince William, even while a majority hope the Queen will remain in place for as long as possible.  There is also clearly an expectation that Charles will use his position to increase awareness of climate change.  However, with opinion split as to whether the country can afford the Royal Family – particularly amongst young people – there are other issues that may be more of a test  for the Prince of Wales, particularly whether he will be able to modernise the Royal Family, and demonstrate to the public that it is carrying out its duties as cost-effectively as possible. 

(Ipsos MORI)

27 May 2022

Source: https://www.ipsos.com/en-uk/half-britons-believe-prince-charles-will-be-good-king-even-two-thirds-want-queen-remain-monarch

 

744-43-11/Polls

Cryptocurrencies And NFTs: What Do The Spanish Think

Cryptocurrencies and NFT's attract more and more Spaniards, who decide to learn about and invest in them. A study carried out in May 2022 by YouGov Spain highlights that:

Despite the fact that 90% of Spaniards have ever heard of cryptocurrencies, only 41% claim to know exactly what it is, and only 12% have already invested in cryptocurrencies. The same goes for NFTs, with only 16% claiming to know exactly what they are and 6% of the population have already invested in NFTs.

As for the profile of Spaniards who claim to know precisely what cryptocurrencies and NFTs are, the majority are men between 18 and 34 years old.

https://d25d2506sfb94s.cloudfront.net/r/107/Picture%201%20-%20criptomonedas.png

https://d25d2506sfb94s.cloudfront.net/r/107/crypto%203.JPG

(YouGov Spain)
May 27, 2022

Source: https://es.yougov.com/news/2022/05/27/criptomonedas-y-nfts-que-opinan-los-espanoles/

 

744-43-12/Polls

Iceland’s Cost Of Living Discount For The Over-60s Boosts Brand Health

Iceland recently announced that, starting from May 24, customers over the age of 60 would receive a 10% discount on their grocery shopping in the store every Tuesday. The move is motivated by the concerns older shoppers have experienced around the cost-of-living crisis – which has seen energy bills and food prices rise, among other things, in recent months

Mere days after the announcement, the move looks to have been well-received by the general public. YouGov BrandIndex shows that, between May 18  (the day before Iceland made the announcement) and May 21, Buzz scores – which measure whether people have heard anything positive or negative about a brand in the past two weeks and nets the scores – doubled from 3.2 to 7.2 (+4). This improved overall sentiment towards Iceland: Impression scores rose from 16.3 to 25.2 (+8.9), and the metric tracking consumer recommendations jumped from 9.0 to 15.6 (+6.6).  

 

For Iceland customers, the discount has improved overall happiness with the brand: Satisfaction scores saw an increase of 8.4 points, going from 19.3 to 27.7. And whether people are Iceland customers or not, they’re more likely to think about picking up their groceries from the budget chain: Consideration scores, which ask consumers which brands they’d shop from out of a list of supermarkets, leapt from 13.3 to 22.7 (+9.4). Index scores, a measure of overall brand health, saw a six-point rise from 10.1 to 16.5 (+6.4).  

Discounts tend to go down well even at the best of times, and in terms of domestic finances, these are among the worst: YouGov/CEBR’s regular consumer confidence tracker shows that public optimism around household’s future financial situation is at an all-time low. Iceland’s intervention is a timely intervention for older consumers who may struggle to keep up with rising costs – and a potential PR coup for a brand that’s already closely identified with lower grocery prices.   

(YouGov UK)

May 27, 2022

Source: https://yougov.co.uk/topics/consumer/articles-reports/2022/05/27/icelands-cost-living-discount-over-60s-boosts-bran

 

NORTH AMERICA

744-43-13/Polls

Americans Knowledge About International Affairs

Americans know a great deal about certain global leaders and institutions. For example, nearly eight-in-ten U.S. adults can look at a photo of Kim Jong Un and correctly identify him as the leader of North Korea, and nearly two-thirds know that Boris Johnson is the current prime minister of the United Kingdom. A slim majority also know that Ukraine is not a member of the North Atlantic Treaty Organization (NATO).

However, as a new Pew Research Center survey shows, Americans are less familiar with other topics. Despite the U.S. government labeling the events in Xinjiang, China, as genocide, only around one-in-five Americans are aware that it is the region in China with the most Muslims per capita. And only 41% can identify the flag of the second most populous country in the world, India.

Chart shows Americans’ international knowledge varies a great deal depending on the questionChart shows international knowledge varies significantly by education, age and gender

On average, Americans give more correct than incorrect answers to the 12 questions in the study. The mean number of correct answers is 6.3, while the median is 7. But the survey finds that levels of international knowledge vary based on who is answering. Americans with more education tend to score higher, for example, than those with less formal education. Men also tend to get more questions correct than women. Older Americans and those who are more interested in foreign policy also tend to perform better.

Political party groups are roughly similar in their overall levels of international knowledge, although conservative Republicans and liberal Democrats tend to score higher on the scale than do their more moderate counterparts.

International knowledge is also related to people’s general interest in foreign policy: Those who report being very or somewhat interested in the topic answer a mean of 7.4 questions correctly, compared with only 4.6 correct questions for those who are not too or not at all interested in foreign policy. Those who follow international news also tend to have higher international knowledge than those who are less engaged. Those who have visited at least one country outside of the United States also score higher on the international knowledge scale than those who have not traveled abroad, even after accounting for differences in education and income.

Part of the goal of the survey was simply to understand these factors: what Americans know about international affairs and, more specifically, how knowledge varies across demographic subgroups. But another goal of the survey was also to understand how knowledge might affect attitudes.

We find that people who know more about an issue often have different views about that issue. For example, people who are aware that Ukraine is not a member of NATO are more likely to have a favorable view of NATO and more likely to say that the U.S. benefits a great deal from its membership in the organization relative to those who do not know Ukraine is not a member nation. This same group is also more likely to have negative views of Russia, to have no confidence at all in Russian President Vladimir Putin and to describe Russia as an enemy.

Similarly, the survey also finds that those who know the capital of Afghanistan are more critical of the U.S. withdrawal and how it was handled than those who do not know the capital. Those who are aware of where the U.S. Embassy in Israel is located (following the 2018 move) are also more likely to say U.S.-Israel relations are good than those who do not know. But there are few differences between the 17% of Americans who know that Xinjiang is the region of China with the most Muslims per capita and those who do not when it comes to views of China or Chinese President Xi Jinping.

Beyond the issue of how specific knowledge questions are related to attitudes about that topical area – e.g., how knowledge about NATO is related to views about NATO – we can also explore, more generally, whether people who have more international knowledge feel differently about myriad global issues than those with less international knowledge. To do this, we can use the entire 12-question scale, breaking people into groups of high (those who answered 9-12 questions correctly), medium (5-8 questions) and low knowledge (0-4 questions). Around a third of the American public falls into each of these three groups, respectively.

Chart shows Americans span wide range of international knowledge

Generally speaking, we see that international knowledge is related to attitudes about a host of issues. People with higher levels of knowledge have more positive views of the European Union (EU), NATO and Israel. They also have more confidence in Ukrainian President Volodymyr Zelenskyy, French President Emmanuel Macron, German Chancellor Olaf Scholz and U.S. President Joe Biden.

Chart shows high knowledge individuals see EU, NATO more favorably and China less favorably

When it comes to both Russia and China, though, those with higher levels of knowledge tend to be more critical. They are more likely to see the two countries unfavorably, to describe both countries as enemies of the U.S. and to have little or no confidence in Putin and Xi. And, whereas Americans overall are equally likely to describe China and the U.S. as the world’s top economy, people with high levels of international knowledge are significantly more likely than those with less knowledge to say the U.S. is the world’s leading economic power – mirroring the gross domestic product assessments compiled by the International Monetary Fund.

These are among the key findings of a new survey conducted by Pew Research Center on the Center’s nationally representative American Trends Panel among 3,581 adults from March 21 to 27, 2022. The survey also finds that when it comes to the four questions that we have previously asked, Americans’ level of international knowledge is similar – or higher – than it was in the past.1 In the case of identifying the leader of North Korea or the euro currency symbol, American knowledge has not changed significantly since the questions were last asked in 2015 and 2013, respectively. But when it comes to identifying the U.S. secretary of state, more can identify Secretary Antony Blinken (51%) than could identify Secretary Rex Tillerson (44%) in June 2017.2 More Americans are also able to identify the British prime minister now (65%) than were able to do so in 2017 (56%) – though this most recent survey was conducted following a scandal that kept Johnson in the news.

International knowledge varies markedly across demographic groups

Americans with more education tend to score higher on the international knowledge scale compared with those with less education. College graduates get an average of 8.0 out of 12 international knowledge questions right, including around half (49%) who get at least nine of the 12 correct. Within this group, people who have a postgraduate degree do especially well, averaging 8.2 questions correct, including 55% who get at least nine questions right.

Scores are lower among Americans with less education. Among people who have some college experience, the average number of correct answers is 6.3. Those who have a high school diploma or less education get 5.0 questions right, on average. These large education differences are consistent with past Center surveys on science knowledge and religious knowledge.

Chart shows scores on international knowledge scale by education

Men tend to perform better on the international knowledge scale than women

Overall, men tend to score higher on the knowledge scale than women. On average, men answer 7.3 questions correctly out of 12, compared with an average of 5.4 correct answers for women. In fact, for each of the 12 questions individually, a higher share of men than women answer correctly. This mirrors previous findings for both scientific knowledge and religious knowledge in which men tended to score higher than women.

Multiple studies have found that men are more likely than women to guess on knowledge questions, even if they don’t know the answer. If given the option, women are often more likely than men to say they don’t know. Indeed, on each of the 12 items tested in this survey, women are more likely than men to say they are not sure of the correct answer. On only four questions are women more likely to give an incorrect answer.

Chart shows men are more likely to get all international knowledge questions correct; women are more likely to say they are not sure

While men are more likely than women to answer each item correctly, this gap is larger on some questions than others. The largest gap between men and women is identifying the predecessor of the USMCA trade agreement. Nearly three-in-four men correctly answer NAFTA, compared with 44% of women. About half (52%) of women say they are not sure which trade agreement preceded the USMCA.

Older Americans have higher levels of international knowledge than younger ones

Overall, compared with younger Americans, older Americans – those ages 65 and older – perform best on the international knowledge scale, averaging 6.7 questions correctly relative to 6.2 for those ages 50 to 64, 6.4 for those 30 to 49, and 5.8 for those under 30. Around a third of this oldest age group answers at least nine of the 12 questions correctly, placing them in the “high” knowledge category, while only around a quarter of the youngest age group falls into the same group.

Across nearly all of the 12 questions, older adults are more likely than younger adults to answer them correctly. The gap is largest when it comes to three specific questions: current location of the U.S. embassy in Israel, prime minister of the UK and secretary of state of the U.S. In all three cases, the oldest age group is more than 20 percentage points more likely to answer correctly than the youngest group. But there are also three questions where younger adults noticeably outperform their older counterparts. Two of them are questions that relate to pictures: one identifying the euro symbol and the other identifying the Indian flag. Younger adults are also more likely to correctly identify the region of China with the highest per capita Muslim population.

While younger people are somewhat more likely to say they are not sure when it comes to six of the questions, they are also more likely to give incorrect answers for seven of the 12 questions. For example, when it comes to identifying the current U.S. secretary of state, 51% of those under age 30 said they were not sure, compared with 37% of those 30 to 49 and around three-in-ten or fewer of those ages 50 and older. But this youngest age group is also more likely to be wrong: 19% chose an incorrect multiple-choice answer from the list provided, while only 10% of those ages 65 and older chose an incorrect answer.

Chart shows older adults tend to have higher levels of international knowledge

International knowledge highest at ends of the political spectrum

Chart shows Republicans and Democrats have similar levels of international knowledge

Republicans and Democrats have roughly the same levels of international knowledge. On the 12-point scale, Republicans and Republican-leaning independents answer an average of 6.5 questions correctly, while Democrats and Democratic leaners get an average of 6.4 right.

There are, however, a few questions where members of one party perform markedly better than the other. More Republicans and GOP leaners know that the USMCA trade agreement replaced NAFTA and that the U.S. Embassy in Israel moved to Jerusalem in 2018 – both changes made under former U.S. President Donald Trump and pillars of his international policy. Republicans are also more likely to know the capital of Afghanistan. On the other hand, Democrats and Democratic-leaning independents are more likely to correctly identify the flag of India and the euro symbol.

Chart shows conservative Republicans, liberal Democrats generally score higher on international knowledge scale than more moderate respondents

Generally, though, there are greater differences within parties than between them. Those at the ends of the political spectrum – conservative Republicans and liberal Democrats – score more than a point higher, on average, than the more moderate groups. While these groups both tend to be more likely to follow international news and interested in foreign affairs, this difference in knowledge persists even after statistically controlling for these factors. Liberal Democrats answer all but one of the 12 questions correctly at a higher rate than conservative and moderate Democrats. The same is true for conservative Republicans relative to liberal and moderate Republicans on three-quarters of the scale items. These patterns are largely consistent with measures of scientific knowledge conducted by the Center.

International engagement tied to higher international knowledge

Perhaps unsurprisingly, Americans who are more internationally engaged on a variety of fronts are more likely to have higher international knowledge than Americans who are not as engaged. For example, Americans who say they follow international news very or somewhat closely answer an average of 7.3 questions correctly; Americans who follow international news less closely answer only 5.2 questions correctly, on average. Only when it comes to identifying the flag of India are those who follow international news closely and those who do not equally likely to answer correctly. Following international news is a significant factor in international knowledge even after controlling for education and other key demographics including age, race and gender.

Chart shows international knowledge higher among those who follow international news, foreign policy or have traveled abroad

Interest in foreign policy also plays a part in international knowledge. Those who say they are very or somewhat interested in foreign policy answer a mean of 7.4 questions correctly, compared with only 4.6 correct questions for those who are not too or not at all interested in foreign policy. In some cases, the difference between those who are interested in foreign policy and those who are not can be quite large. On the question of which trade agreement the USMCA replaced, 72% of those interested in foreign policy correctly answer NAFTA, while only 37% of those not interested in foreign policy are able to identify the correct answer. Once again, interest in foreign policy remains a significant factor in international knowledge even after controlling for education.3

These differences don’t just extend to hypothetical interest. Americans who have visited at least one other country outside of the U.S. answer an average of 7.1 questions correctly, compared with an average score of 4.3 correct for those who have never visited another country. And while international travel is associated with more education and higher incomes, this gap is significant even when controlling for those factors.

International knowledge and attitudes about foreign countries and leaders

Based on the individual performance of the 12 international knowledge questions, we are able to divide people into three roughly equal groups: those who answered at least nine of the 12 questions correctly (31%) are termed “high” knowledge; those who answered five to eight questions correctly (37%) or the “medium” knowledge group; and those who answered fewer than five questions correctly (32%) or the “low” knowledge group.

Chart shows Americans span wide range of international knowledgeChart shows Americans with more international knowledge more likely to see China’s influence growing, U.S. influence waning

Performance on the international knowledge scale relates to views of other countries and multinational entities. Those who have a high score on the knowledge scale are more likely than those with a low score to hold favorable views of the EU, NATO and Israel. For example, 73% of those who answer at least nine of 12 questions correctly hold a favorable view of NATO, compared with 58% of those who answer four or fewer questions correctly. However, knowledge is not related to views of the United Nations: Those with high levels of international knowledge are as likely to feel favorable toward the UN as those with low levels of international knowledge.

Americans who score better on the international knowledge scale differ in their assessments of countries’ place in the world. High scorers are 37 percentage points more likely than those who have a low score to say China’s influence in the world in recent years has been increasing. They are also significantly more likely to say India and Germany’s influence has been growing stronger. Conversely, they are 10 points less likely than Americans who answered four or fewer questions correctly to say the United States’ influence in the world has increased.

Evaluations of world leaders similarly differ by performance on the international knowledge scale. Confidence in Ukrainian President Zelenskyy is higher among Americans who answer at least nine questions correctly, compared with those with four or fewer correct responses. The same relationship holds for views of German Chancellor Scholz, French President Macron and U.S. President Biden.

High scores on the knowledge scale relate to more critical evaluations of Russia. While a majority of Americans see Russia very unfavorably, those with a high level of knowledge are 10 points more likely than those with low knowledge to have a very negative view of the country. These unfavorable views are reflected in how Americans see Russia’s relationship with the U.S.: Americans who score highly on the international knowledge scale are more likely than those who have a low score to consider Russia an enemy. They are also more likely to say Russia’s influence in the world has been getting weaker in recent years. While 30% of those with low knowledge say Russia’s international influence is waning, 42% of those with high knowledge hold this opinion. Attitudes toward Russia’s leader show the same pattern. Majorities across all groups say they have no confidence at all in Russian President Putin, but those with higher scores are 15 points more likely than those with four or fewer correct answers to hold this view.

Americans with high international knowledge more likely to call issues with China very serious problems

Views of China are also related to international knowledge. Those who have high levels of international knowledge are more likely to describe China as an enemy of the U.S., to say that current U.S.-China relations are bad and to say economic relations between the two countries are bad. And when it comes to seven potential issues in the U.S.-China relationship asked about, the low knowledge group is the least likely to call any one of them a very serious problem. The gap is particularly large when it comes to tensions between China and Taiwan, which those in the high knowledge group are 30 points more likely to describe as a very serious problem than those in the low knowledge group.

Americans, overall, are equally likely to describe China and the U.S. as the world’s leading economy, but people with high international knowledge are significantly more likely than those with lower levels of knowledge to describe the U.S. as the top economic power (55% vs. 37%). Notably, this accords with the actual size of the two country’s GDP’s, according to IMF estimates.

(PEW)

MAY 25, 2022

Source: https://www.pewresearch.org/global/2022/05/25/what-do-americans-know-about-international-affairs/

 

744-43-14/Polls

One-Third Of Americans Say The Best Possible Outcome Between Israel And The Palestinians Is A Two-State Solution

In recent years, U.S. public opinion has become modestly more positive toward both sides in the Israel-Palestinian conflict, according to a new Pew Research Center survey.

Overall, Americans continue to express more positive feelings toward the Israeli people than toward the Palestinian people – and to rate the Israeli government more favorably than the Palestinian government. 

But these gaps are much larger among older Americans than among younger ones. Indeed, U.S. adults under 30 view the Palestinian people at least as warmly (61% very or somewhat favorable) as the Israeli people (56%) and rate the Palestinian government as favorably (35%) as the Israeli government (34%).

The new survey, conducted March 7-13 among 10,441 U.S. adults, also shows that public opinion varies considerably on these questions by political party. Republicans and those who lean toward the Republican Party express much more positive views of the Israeli people (78% very or somewhat favorable) than of the Palestinian people (37%), and they view the Israeli government far more favorably (66%) than the Palestinian government (18%). 

A chart showing Older Americans express warmer views toward the Israeli people and cooler views toward the Palestinians

By contrast, Democrats and Democratic-leaning independents hold about equally positive views of the Israeli people and Palestinian people (60% and 64% favorable, respectively) and rate Israel’s government on par with the Palestinian government (34% vs. 37%).

Among both Republicans and Democrats, feelings toward the Israeli and Palestinian governments and the Palestinian people have warmed slightly since 2019, while views of the Israeli people have held steady.

Nearly three-quarters of a century after the founding of the modern state of Israel, the survey finds no clear consensus among Americans about the best possible outcome of the conflict between Israel and the Palestinians. 

About one-third of the public says splitting the land into two countries – a version of the “two-state solution” long backed by U.S. diplomacy – would be best (35%). But roughly a quarter (27%) would prefer to see a single state emerge, in most cases with a government comprised jointly of Israelis and Palestinians. And more than a third of U.S. adults (37%) say they are not sure what is the best outcome.

One-third of Americans say the best possible outcome between Israel and the Palestinians is a two-state solution

Age is a factor in these opinions: Older Americans are more inclined than younger ones to say that a two-state solution would be the best possible outcome of the conflict, while adults under 30 are more likely than their elders to say they aren’t sure what’s best.

Religious affiliation also matters: White evangelical Protestants are much more likely than members of any other major Christian tradition to say the best outcome would be a single state with an Israeli government; 28% say this, compared with 6% each of Catholics, White non-evangelical Protestants and Black Protestants.

Perhaps relatedly, White evangelicals also are the group most likely to say God gave the land that is now Israel to the Jewish people. Fully 70% of White evangelicals take that position, more than twice the share of U.S. Jews who answered a similar (but not identical) question in a 2020 survey by saying God gave the land of Israel to the Jewish people (32%). 

The new survey also asked the U.S. public about the boycott, divestment and sanctions (BDS) movement against Israel. Relatively few Americans know about this boycott effort; 84% say they have heard “not much” or “nothing at all” about it. Just 5% of U.S. adults have heard at least “some” about BDS and express support for it, including 2% who strongly support it.

The survey was conducted among Americans of all religious backgrounds, including Jews, Muslims, Buddhists and Hindus, but it did not obtain enough respondents from non-Christian religious groups to report separately on their responses. U.S. Jews’ views toward Israel were explored in depth in Pew Research Center’s report “Jewish Americans in 2020” (though that survey did not include a question about the best possible outcome of the conflict).

Americans overall view Israeli people more favorably than Palestinians

Two-thirds of Americans express at least a somewhat favorable view of the Israeli people, including one-in-five who say they feel very favorably toward the Israelis. Opinion about the Palestinian people is somewhat cooler: 52% of the public has a favorable view, and one-in-ten U.S. adults have a very favorable opinion of the Palestinians.

A chart showing Wide partisan and age gaps in views of Israeli and Palestinian people

Republicans and those who lean to the GOP are much more likely to express a favorable view of the Israeli people (78%) than of the Palestinian people (37%). Among Democrats and Democratic leaners, on the other hand, similar shares express favorable views toward both groups (60% and 64%, respectively).

Compared with their elders, younger U.S. adults tend to express cooler views toward the Israeli people and warmer views toward the Palestinians. For example, 56% of adults under 30 say they feel favorably toward the Israeli people, compared with 78% among those ages 65 and older. And a solid majority of those ages 18 to 29 (61%) express favorable views toward the Palestinians, compared with 46% of those 50 and older. 

Nearly nine-in-ten White evangelical Protestants have a favorable view of the Israeli people (86%), including 42% who say they have a very favorable view. But White evangelical Protestants are among the least likely subgroups to say they have a favorable view of the Palestinian people (37%). By contrast, religiously unaffiliated Americans – adults who describe themselves, religiously, as atheist, agnostic or “nothing in particular” – express similarly positive views toward both the Israeli people and Palestinian people (58% and 59%).

A chart showing Plurality of Americans view both Israeli and Palestinian people favorably

Putting these two questions together, a plurality of U.S. adults (42%) view both the Israeli people and Palestinian people favorably, while 15% express unfavorable views of both groups. An additional quarter see the Israeli people favorably and the Palestinian people unfavorably, and one-in-ten view the Palestinian people favorably and the Israeli people unfavorably.

Roughly half of Democrats view both groups favorably, compared with 34% of Republicans. Republicans are far more likely than Democrats to view the Israeli people favorably and the Palestinian people unfavorably (44% vs. 12%). White evangelical Protestants, a heavily Republican group, are more likely to view the Israeli people favorably and the Palestinian people unfavorably than any other combination of responses.

Adults under 30 are more inclined than older Americans to view the Israeli people unfavorably but the Palestinians favorably.

When asked about their views of the Israeli government, about half of the U.S. public (48%) expresses a very or somewhat positive view, compared with 28% who view the Palestinian government favorably.

The survey did not define “Palestinian government” for respondents. Much of the West Bank continues to be administered by the Palestinian Authority, under the leadership of Mahmoud Abbas, while Gaza has been governed by Hamas since 2007.

As with views toward the Israeli people, young adults are much less positive toward the Israeli government than are older Americans. But adults under 30 have somewhat more favorable views of the Palestinian government now than they did in 2019.

A chart showing Young adults’ views of the Palestinian government have warmed since 2019Democrats in U.S. less likely to have favorable views toward the Israeli government

White evangelical Protestants are the religious group most likely to express a very or somewhat favorable view of the Israeli government (68%). Much lower shares of Catholics (50%), White Protestants who are not evangelical (51%), Black Protestants (43%), and religiously unaffiliated people, sometimes called “nones,” (31%) say the same. Atheists (a subgroup of the “nones”) are more likely to express a favorable view of the Palestinian government (39%) than of the Israeli government (20%).

One-third of Americans express negative views toward both Israeli and Palestinian governments

A third of Americans have an unfavorable view of both the Israeli and Palestinian governments, while three-in-ten (29%) view the Israeli government favorably and the Palestinian government unfavorably. 

About half of Republicans (51%) view the Israeli government favorably and the Palestinian government unfavorably, while roughly four-in-ten Democrats (41%) view both governments negatively.

Young adults are less inclined than their elders to view the Israeli government favorably and the Palestinian government unfavorably.  Adults under 30 are also much more likely than those ages 65 and older to view both governments unfavorably (43% vs. 18%).

What is the best outcome of the conflict between Israel and the Palestinians?

For nearly three decades, successive U.S. administrations have backed, at least in principle, negotiations between Israel and the Palestinians toward a two-state solution along the lines envisioned in the 1993 Oslo Accords. However, a long impasse has led some U.S. officials, as well as some Israelis and Palestinians, to warn that the vision of two independent states coexisting is in danger of collapse. For this reason, the survey included a new question asking Americans which of several broad alternatives they would consider to be the best outcome of the conflict.

About a third of U.S. adults (35%) say the best possible outcome would be that “the land is split into two countries, one with an Israeli government and one with a Palestinian government.” A similar share (37%) say they are unsure what the best outcome would be, while fully one-quarter say the best solution would be one country – either “governed jointly by Israelis and Palestinians” (16%) or “with an Israeli government” (10%). Just 2% say the best outcome would be one country “with a Palestinian government.”

Roughly equal shares of Republicans and Democrats (including those who lean to each party) favor a two-state solution, saying the best solution is to split the land into two countries with separate governments (34% and 36%, respectively). But Republicans (18%) are far more likely than Democrats (3%) to say the best outcome would be one country with an Israeli government. And Democrats (19%) are slightly more likely than Republicans (13%) to favor an outcome in which a single country would be jointly governed by Israelis and Palestinians. 

About four-in-ten Catholics (42%), atheists (43%) and agnostics (40%) say the best outcome is splitting the land into two countries, one with an Israeli government and one with a Palestinian government share this view. 

At the opposite end of the spectrum, White evangelical Protestants are the most likely to say that the best possible outcome is one country (39%), including 28% who say that the best solution would be a single country with an Israeli government. By contrast, just 6% of other Protestants and Catholics take that position. 

Nearly three-in-ten White evangelical Protestants say best outcome of  Israeli-Palestinian conflict is a single country with an Israeli government Three-in-ten U.S. adults say God gave the land that is now Israel to the Jewish people

Some Americans’ views toward Israel may be tied to their religious beliefs. Indeed, 30% of all U.S. adults say God gave the land that is now Israel to the Jewish people, similar to the share of Jewish Americans who expressed this view in 2020.1 Others say that God did not give the land that is now Israel to the Jewish people (11%); that they do not believe in God (17%); or that they are not sure how to answer the question (41%).2

Republicans are far more likely than Democrats to say that God gave the land that is now Israel to the Jewish people (46% vs. 18%). (Previous surveys also have found that Democrats are less likely than Republicans to believe in God.)

White evangelical Protestants are the U.S. religious group most inclined to say God gave the land that is now Israel to the Jewish people. A solid majority of White evangelicals (70%) take this position, compared with a minority of Black Protestants (36%), White non-evangelical Protestants (31%) and Catholics (25%). Among White evangelicals, those ages 50 and older are especially likely to hold this view.

Among all survey respondents who believe God gave Israel to the Jewish people, a quarter (25%) say the best outcome of the Israeli-Palestinian conflict would be a single country with an Israeli government – well above the 10% of all U.S. adults who favor this outcome. 

Among U.S. adults, little familiarity with – or support for – the BDS movement

Relatively few Americans have heard “a lot” (3%) or “some” (12%) about the boycott, divestment and sanctions (BDS) movement against Israel. Three-in-ten say they have not heard much (31%) about it, and 53% have heard nothing at all about the movement. These patterns hold across political parties and religious groups, although U.S. Jews are much more familiar with BDS.

The BDS movement, launched by Palestinian groups in 2005, alleges that “Israel is occupying and colonizing Palestinian land, discriminating against Palestinian citizens of Israel and denying Palestinian refugees the right to return to their homes.” It describes its mission as working “to end international support for Israel’s oppression of Palestinians and pressure Israel to comply with international law” by calling for boycotts of Israeli companies and sporting, cultural and academic institutions. Critics of BDS, including the U.S. government under President Donald Trump and the Anti-Defamation League, have called the movement antisemitic.

Most Americans have not heard much or anything about the BDS movement

Respondents who said they have heard at least “some” about the BDS movement were asked a follow-up question about whether they support or oppose it. Overall, 5% of U.S. adults say they support BDS at least “somewhat,” including 2% who “strongly” support it. An additional 3% neither support nor oppose the movement, while 6% are opposed to it, including 5% who “strongly” oppose it. The vast majority of the public (84%) has not heard much, if anything, about BDS and, therefore, was not asked whether they support or oppose it.

Atheists are especially likely to say they support the BDS movement (13%, 2% oppose), although most atheists – like Americans in general – have not heard much, if anything, about it (79%). Conversely, about one-in-ten White evangelical Protestants (11%) and Republicans (12%) oppose the BDS movement against Israel, while no more than 2% of people in these groups support it.

BDS has gained some attention for its activity on college campuses, and adults under 30 are slightly more likely than older Americans to say they support the movement – though roughly eight-in-ten have not heard much about it.

5% of Americans say they support the BDS movement against Israel

(PEW)

MAY 26, 2022

Source: https://www.pewresearch.org/religion/2022/05/26/modest-warming-in-u-s-views-on-israel-and-palestinians/

 

744-43-15/Polls

Americans' Recent Attitudes Toward Guns

As Americans are reeling from two mass shootings that have occurred within 10 days of each other in the U.S., an intense gun control debate has reignited across the country.

In the first incident, on May 14 in a Buffalo, New York, grocery store, 10 Black adults were murdered; and in the second, on May 24 at an elementary school in Uvalde, Texas, at least 19 children and two adults were killed. In both cases, the accused murderers were 18-year-old men who used AR-15-style rifles in the attacks that they reportedly purchased legally.

Gallup's most recent polling about guns was conducted in October 2021 and January 2022. Both polls found a slight decrease in support for stricter gun laws compared with the prior year's measures. Typically, Americans' support for stricter gun laws has risen in the aftermath of high-profile mass shootings and fallen during periods without such events. Additionally, changes in the party of the president may also influence preferences for gun laws.

Here are some key takeaways from recent polling:

Support for Stricter Gun Laws:

  • In October 2021, Americans' support for stricter gun control fell five percentage points from October 2020 to 52%, the lowest since 2014.
  • The decline in support for stricter gun laws was owing mostly to a 15-point plunge among independents. Democrats' desire for more restrictive gun laws ticked up six points to 91% and Republicans' was essentially unchanged, at 24%, after dropping 14 points in 2020.
  • Gallup has measured public support for a complete ban on handguns in the U.S. for all but the police and other authorized persons since 1980. Over that period, support has not exceeded 43% and has been below 30% since 2008. The latest reading found 19% favoring such a ban in October, down six points from 2020 and the all-time lowest on record.
  • Political independents were also behind last year's decline in support for a handgun ban. Fourteen percent of independents thought there should be a ban on handguns, which marks a 16-point drop since 2019, including nine points since 2020. Even fewer Republicans, 6%, favored such a ban, compared with 40% of Democrats.

Satisfaction With Gun Laws:

  • In January of this year, the percentage of Americans very satisfied with the nation's laws or policies on guns dropped from 20% saying they were "very satisfied" to 13%. An additional 28% were "somewhat satisfied," while 19% were "somewhat dissatisfied" and 37% "very dissatisfied."
  • A follow-up question to those who were dissatisfied found that far more preferred that laws be more strict than less strict.
  • Republicans were largely satisfied with gun laws in January (62%), while 21% were dissatisfied and preferred that they be more strict. At the same time, 20% of Democrats were satisfied, and 71% were dissatisfied and wanted laws to be more strict. Independents were less satisfied (43%) than dissatisfied (53%), with those dissatisfied twice as likely to prefer laws that are more strict rather than less strict.

Gun Ownership:

  • In October, a steady 44% of Americans said they had a gun in their household, including 31% who said they personally owned a gun.
  • Sharply more U.S. gun owners today than in the 2000s say they own a gun for protection against crime. Eighty-eight percent of gun owners cite crime protection as a reason they own a gun, compared with two-thirds giving this reason in 2000 and 2005 surveys.

(Gallup)

MAY 26, 2022

Source: https://news.gallup.com/opinion/gallup/393092/americans-recent-attitudes-toward-guns.aspx

 

744-43-16/Polls

Ballot-Box Bonus Likely For Progressive Conservatives As Their Voters Are Most Certain To Turn Out, Most Committed To Their Choice

The ten-point advantage that the Progressive Conservatives have over the Liberals in the popular vote has the potential to grow on election day with the Tories likely to receive a ballot-box bonus at the polls, according to a new Ipsos poll conducted on behalf of Global News.

Overall, six in ten (61%) Ontarians say they’re completely certain to vote on election day. This is close to the 58% turnout of the 2018 provincial election. Those who have declared their support for the Progressive Conservatives are most likely (74%) to say they’re certain to vote this time, ahead of NDP (71%), Liberal (65%) and Green Party (42%) voters.

Half (51%) of Ontarians who have chosen which party they will support say they’re absolutely certain of their vote choice and won’t change their mind between now and Election Day, with PC voters (66%) much more likely than Liberal (51%), NDP (36%) and Green Party (19%) voters to be certain of their choice. This suggests there is some potential for movement in the last week of the campaign, especially between the NDP and Liberals as Ontarians who are opposed to the Ford government struggle with the best option for stopping them.

However, the data shows that identifying which party is best positioned to spoil another Ford victory is proving difficult for opposition voters: the Liberals (20%), NDP (19%) and Green Party (17%) are all nearly equally favoured as Ontarians’ second choice, while just 12% would choose to vote for the PCs as their second choice:

  • Among PC voters, the NDP (18%) and Liberals (17%) are equally favoured as the second choice, while 14% would opt to vote Green. Two in ten (20%) wouldn’t vote if they couldn’t vote for the PCs as their first choice.
  • Among Liberal voters, 41% would vote for the NDP second, while 18% would vote PC and 12% Green. One in ten (10%) wouldn’t vote if they couldn’t vote for the Liberals as their first choice.
  • Among NDP voters, 42% would vote for the Liberals, 28% for the Greens, and 16% for the PCs. One percent (1%) wouldn’t vote if they couldn’t vote for the NDP as their first choice.
  • Among Green voters, the Liberals (22%) and NDP (21%) are equal beneficiaries of their redistributed votes, while just 10% would vote for the PCs. Two in ten (21%) wouldn’t vote if they couldn’t vote for the Greens as their first choice.

These data show that there is roughly an equal opportunity for Liberal voters to switch to the NDP (41%) as NDP voters to switch to the Liberals (42%), meaning either could grow their vote support at the expense of the other – it’s just not clear which one has the greater advantage heading into the final week of the campaign. Further, while the Tory support base is larger and more solid, it has less opportunity to grow from its current level of vote support but doesn’t need to with their 10-point lead.

To give a glimpse into how campaign strategy could affect vote switching in the final days of the campaign, one can examine voter expectations for who is likely to win, their motivation for voting, and how this effects their vote preference:

  • Nearly half (45%) believe that Doug Ford and the PCs will win on June 2nd, while relatively few believe that Steven Del Duca’s Liberals (14%) or Andrea Horwath’s NDP (10%) will win. One in three (32%) don’t know who will win the election. In an election where the outcome is more certain, many could feel less urgency to vote, or will vote more on principle than pragmatism, such as voting strategically.
  • Three in ten (30%) Ontarians agree (16% strongly) that their primary goal on Election Day is to stop Doug Ford and the Progressive Conservatives from winning the election, with NDP (53%) and Liberal (47%) voters are roughly equal on this question.
  • More believe that the Liberals (57%) have the better chance of defeating the Tories than the NDP (43%) does. Among those who think the Liberals have the better chance, 43% are voting for the Liberals; among those who think the NDP has the better chance, 42% are voting for the NDP.

This is more evidence that the anti-Ford vote has yet to solidify around either the Liberals or NDP. If this situation persists, the vote splitting between the progressive parties will benefit the Progressive Conservatives, and the status quo is likely to prevail.

(Ipsos Canada)

26 May 2022

Source: https://www.ipsos.com/en-ca/news-polls/ballot-box-bonus-likely-for-progressive-conservatives-as-their-voters-are-most-certain-to-turn-out-most-committed-to-their-choice

 

AUSTRALIA

744-43-17/Polls

Eight Magazine Categories Enjoy Strong Growth In 2021-22 Led By General Interest, Health & Family, Motoring And Sports – All With Readership Up Year On Year

14.8 million Australians read magazines in print and online

Now 10.9 million Australians aged 14+ (51.5%) read print magazines, virtually unchanged on a year ago, according to the results released today from the Roy Morgan Australian Readership report for the 12 months to March 2022.

This market broadens to 14.8 million Australians aged 14+ (70%) who read magazines in print or online either via the web or an app, a small drop of 3.7 per cent from a year ago. These are the latest findings from the Roy Morgan Single Source survey of 65,365 Australians aged 14+ in the 12 months to March 2022.

Print readership increased for eight magazine categories compared to a year ago including for General Interest, Health & Family, Motoring and Sports

There were increases in readership for around half of the 17 magazine categories over the last year despite the easing of restrictions allowing Australians to spend their money more widely in the last few months.

There were increases in readership for General Interest magazines, the second most widely read magazine category, up 0.5 per cent to nearly 4 million, and also Health & Family magazines which increased by over 28 per cent to a readership of over 1.16 million.

The readership of Motoring magazines increased strongly, up over 20 per cent to 900,000, Sports magazines were up nearly 25 per cent to over 460,000 and there were also increases for Fishing, Music & Movies, Motorcyles and Crafts.

Around half the top 25 magazines increased their print readership over the past year with Better Homes & Gardens and Australian Women’s Weekly again the most widely read paid magazines

The last year was a good one for Australia’s top 25 most widely read magazines with around half (12 out of 25) increasing their print readership during 2021/22 compared to a year earlier.

Better Homes & Gardens is Australia’s most widely read paid magazine with print readership of 1,529,000 ahead of the Australian Women’s Weekly with a print readership of 1,203,000. Better Homes & Gardens and Australian Women’s Weekly are the only two paid magazines with a readership of over 1 million.

In addition, National Geographic has an impressive print readership of 820,000 to be Australia’s third most widely read paid magazine ahead of Taste.com.au Magazine up 27.3 per cent to 789,000 ahead of Woman’s Day with a readership of 713,000, an increase of 2.0 per cent.

Coles magazine & Fresh Ideas are most widely read while Bunnings magazine is read by 1.5m

Australia's two most widely read free magazines are Coles magazine with a readership of 4,738,000 just ahead of Fresh Ideas (from Woolworths) with a readership of 4,542,000, up 1.8 per cent.

Bunnings magazine is the third most widely read free magazine with a readership of 1,504,000 ahead of the NRMA’s magazine Open Road (NSW) which rounds out the top four free magazines with a readership of 1,240,000, up a large 27.3 per cent on a year ago – the equal largest increase for any of the top 20 magazines.

There were gains in readership for all four of the popular Women’s competition magazines including That’s Life Mega Monthly, up 7.8 per cent to 554,000, Take 5 Bumper Monthly, up 0.8 per cent to 526,000, Take 5 (Weekly), up 1 per cent to 490,000 and That’s Life, up 1.7 per cent to 485,000.

Other magazines to increase their readership over the past year included RACQ’s Road Ahead (Qld), up 16.8 per cent to 666,000, Home Beautiful, up 6 per cent to 334,000 and big gains for both Street Machine, up 57.7 per cent to 298,000 and Men’s Health, up 42.7 per cent to 274,000.

Top 25 Magazines by print readership – March 2022 

Publication

March 2021

March 2022

% Change

‘000s

‘000s

%

Coles magazine

4,959

4,738

-4.5%

Fresh Ideas

4,462

4,542

1.8%

Better Homes & Gardens

1,591

1,529

-3.9%

Bunnings magazine

1,550

1,504

-3.0%

Open Road (NSW)

974

1,240

27.3%

Australian Women’s Weekly

1,389

1,203

-13.4%

National Geographic

914

820

-10.3%

Taste.com.au Magazine

620

789

27.3%

Woman’s Day

699

713

2.0%

Road Ahead (Qld)

570

666

16.8%

New Idea

589

577

-2.0%

House & Garden

585

574

-1.9%

That’s Life! Mega Monthly

514

554

7.8%

Take 5 Bumper Monthly

522

526

0.8%

Take 5 (Weekly)

485

490

1.0%

That’s Life

477

485

1.7%

Australian Geographic

472

438

-7.2%

Gardening Australia

503

429

-14.7%

Reader’s Digest Australia

431

386

-10.4%

TV Week

351

337

-4.0%

Home Beautiful

315

334

6.0%

Vogue Australia

335

326

-2.7%

Street Machine

189

298

57.7%

Men’s Health

192

274

42.7%

Foxtel Magazine

280

271

-3.2%

 

The five most read categories of magazines

  • Food & Entertainment (6,944,000 Australians, 32.8% of the population);
  • General Interest (3,966,000 Australians, 18.7% of the population);
  • Home & Garden (3,635,000 Australians, 17.2% of the population);
  • Mass Women’s (2,663,000 Australians, 12.6% of the population);
  • Health & Family (1,161,000 Australians, 5.5% of the population).

Food & Entertainment magazines number one with total readership of almost 7 million

Food & Entertainment is again Australia's best performing magazine category and is now read by 6,944,000 Australians, or 32.8% of the population – almost 3 million ahead of any other category.

The free supermarket titles remain the clear leaders in the category led by Coles magazine with a readership of 4,738,000 just ahead of the second-placed Woolworth’s Fresh Ideas now read by 4,542,000 Australians, up 80,000 (up 1.8 per cent).

Taste.com.au magazine was one of the big winners over the last year and significantly increased its readership, up by 27.3 per cent to a readership of 789,000 while Eat Well more than doubled its early readership result and was, up 105.6 per cent to 148,000.

Other widely read titles include Delicious, with a readership of 271,000 and Australian Gourmet Traveller now read by 185,000 while another big improver was Halliday, up by 30.3 per cent to a readership of 43,000.

General Interest magazines increase readership by almost 20,000 to nearly 4 million

3,966,000 Australians, or 18.7% of the population, read at least one of the general interest magazines. Of the 15 magazines in the category, 10 increased their readership from a year ago while only three decreased and there were two new titles: Escape Magazine and T Australia: The New York Times Style Magazine.

National Geographic was easily the most widely read paid magazine in the category with a readership of 820,000, ahead of the second-placed Australian Geographic with a readership of 438,000 and Reader’s Digest Australia in third with a readership of 386,000.

Several magazines recorded large increases in readership in the category led by Cosmos, up 115.1 per cent to 114,000, Australian Traveller, up 57 per cent to 168,000, Vacations & Travel, up 15.1 per cent to 145,000, and RM Williams Outback which increased by 6.6 per cent to 243,000.

There were also strong performances by several motoring magazines: Open Road (NSW) read by 1,240,000 (up 27.3 per cent), Road Ahead (Qld) now read by 666,000 (up 16.8 per cent), Horizons (WA) read by 267,000 (up 15.1 per cent) and SA Motor (SA) read by 215,000 (up 13.2 per cent).

For the new magazines in the category the readership numbers were impressive with Escape Magazine achieving a readership of 257,000 and T Australia: The New York Times Style Magazine read by 116,000.

Home & Garden magazines are in a clear third place read by over 3.6 million Australians

Home & Garden magazines are now read by 3,635,000 Australians accounting for over one-in-six Australians. There were four magazines in the category to increase their readership on a year ago.

Australia’s most widely read paid magazine is again Better Homes & Gardens (BH&G) with a readership of 1,529,000 – over 300,000 more than any other paid magazine.

The second most widely read is the freely available Bunnings magazine which is now read by 1,504,000 and is the only other magazine in the category with a readership of over 1 million.

Other well-known and widely read magazines in the category include House & Garden with an impressive readership of 574,000 and and Gardening Australia with a readership of 429,000.

There were several magazines to grow their readership over the last year led by Home Beautiful, up 6 per cent to a readership of 334,000, Grand Designs Australia, up 7.5 per cent to 158,000, Belle, up 5.7 per cent to 129,000 and Inside Out, up 7.5 per cent to 115,000.

Mass Women’s magazines sees growth for Woman’s Day, That’s Life and Take 5

Mass Women’s magazines are now read by 2,663,000 Australians equal to 12.6 per cent of the population and include five magazines read by more than 500,000 people – more than any other category.

Easily the most widely read magazine in the category is Australian Women’s Weekly with a readership of 1,203,000. There was an increase in readership for the second most widely read magazine in the category, Woman’s Day, up 2 per cent to 713,000.

The popular ‘competition-focused’ magazines also saw increases in readership led by That’s Life Mega Monthly, up 7.8 per cent to 554,000, That’s Life, up 1.7 per cent to 485,000, Take 5 (Weekly), up 1 per cent to 490,000 and Take 5 Bumper Monthly, up 0.8 per cent to 526,000.

Other widely read magazines in the category include New Idea with a readership of 577,000 and New Idea Royals Monthly with a readership of 221,000.

Every magazine in the Health & Family magazine category increases its readership

Overall the Health & Family magazines readership increased by a substantial 28.4 per cent to 1,161,000 (5.5% of the population).

All five of the continuing magazines in the category experienced an increase in readership over the last year led by Healthy Food Guide, up 45.3 per cent to a category leading readership of 250,000.

There were other large increases in readership for Women’s Health, up 30.4 per cent to 236,000, Diabetic Living, up 11.7 per cent to 181,000 and Wellbeing up 37 per cent to 148,000. Readership of Prevention increased 4.5 per cent to 70,000.

There was one new magazine in the category, Wellbeing Wild, that achieved a readership of 48,000.

Motoring, Sports and Fishing magazine categories increase readership

There was growth in several smaller magazine categories with the Motoring, Sports, Fishing, Music & Movies and Motorcycle categories all increasing their readership in the 12 months to March 2022.

Motoring magazines are the seventh most widely read magazine category and experienced growth of 20.7 per cent over the past year for an overall readership of 899,000, or 4.2% of the population with all five of the six magazines in the category increasing their readership over the past year.

The magazines to increase their readership included Street Machine, up a large 57.7 per cent to 298,000, 4x4 Australia, up 14.2 per cent to 258,000, Just Cars, up 51.3 per cent to 236,000 and Unique Cars, up 49.6 per cent to 202,000. Another of the widely read magazines in the category is Wheels, read by 207,000.

Sports magazines also had a good year increasing readership by 24.8 per cent on a year ago to 463,000 on the back of strong performances from two golfing magazines. Readership of Australian Golf Digest was up 51.4 per cent to 168,000 and readership of Golf Australia increased 23 per cent to 150,000.

Notably, and despite a heavily disrupted season during 2021, the AFL Record is still the most widely read magazine in the category with a readership of 187,000.

Fishing magazines have had a good year with readership in the category increasing 18.1 per cent to 222,000. There were increases for Fishing World, up 22 per cent to 161,000 and Fresh Water Fishing Australia, up 11.8 per cent to 85,000.

Other magazines to perform strongly included Time, up 8.6 per cent to 189,000, New Scientist, up 4.5 per cent to 187,000, The Monthly, up 30.4 per cent to 150,000, Harper’s Bazaar, up 36.8 per cent to 145,000, Men’s Health, up 42.7 per cent to 274,000, Rolling Stone up 40.1 per cent to 213,000, Australian Motorcycle News, up 14.1 per cent to 105,000, Dirt Action, up 71 per cent to 53,000, Road Rider, up 7.3 per cent to 44,000, PC Power Play up 13.6 per cent to 92,000, Quilters Companion, up 3.2 per cent to 64,000 and Homespun, up 9.8 per cent to 56,000.

Are Media’s ‘Now to Love’ digital platform is read by almost 1.8 million Australians

The results for the 12 months to March 2022 for Magazine Publishers are impressive with the 4 week digital platform audience data showing Are Media’s ‘Now to Love’ website attracting an audience of almost 1.8 million Australians in an average 4 week period. Are Media’s ‘Now to Love’ platform allows advertisers to reach their audience in new ways with innovative online offerings.

Many of Are Media’s magazine brands (including Australian Women’s Weekly, Woman’s Day, Take 5 and TV Week) have consolidated their online presence on the ‘Now to Love’ platform which adds incremental reach to already strong print based publications, including Woman’s Day and Australian Women’s Weekly which both reach cross-platform audiences of around 3 million readers in an average 4 week period.

Other magazines with large cross-platform audiences include News Corp’s Taste.com.au Magazine with a total audience of over 3.3 million, Are Media’s Take 5 (weekly) with a total audience of almost 2.5 million, TV Week with a total audience of around 2.4 million, New Idea with almost 2.2 million and Better Home & Gardens with well over 2 million readers in an average 4 weeks in the 12 months to March 2022.

Top 15 Magazines – Total Cross-Platform Audience

 

Print                   (4 weeks)

Digital
(4 weeks)
(incl. Apple News)

Total CPA
(4 weeks)
(incl. Apple News)

Publication

12m to Mar 2022 (000's)

12m to Mar 2022
(000's)

12m to Mar 2022
(000's)

Taste.com.au Magazine

789

2,698

3,335

Woman's Day

1,439

1,810

3,023

Australian Women's Weekly

1,203

1,835

2,844

Take 5 (weekly)

804

1,794

2,467

TV Week

680

1,794

2,386

Take 5 Bumper Monthly

526

1,794

2,238

New Idea

1,153

1,103

2,159

Better Homes & Gardens

1,529

621

2,067

National Geographic

820

663

1,439

Open Road (NSW)

1,240

182

1,374

House & Garden

574

490

1,045

Who

288

726

996

Street Machine

298

665

933

4X4 Australia

258

670

899

Time

406

468

853

 

Full Magazine Total Cross-Platform Audience results available to view here.

Total cross-platform audience includes print – average issue readership and digital – website visitation and app usage in an average 4 weeks, except for weekly titles which are in an average 7 days (denoted by *). #For additional detail on the platforms available for each magazine visit the Roy Morgan website.

Michele Levine, CEO, Roy Morgan, says the mixed results for magazines in the year to March 2022 illustrate the challenges of navigating a pandemic with several different waves of COVID during the last two years making comparisons between time periods tricky to contextualise:

“The latest Roy Morgan readership survey shows 14.8 million Australians now read magazines whether in print or online while print readership itself was virtually unchanged on a year ago at 10.9 million.

“There were strong performances across many magazine categories with around half increasing their print readership compared to a year ago. Those to increase their print readership included General Interest magazines, up 0.5 per cent to 3,966,000, Health & Family magazines, up a stunning 28.4 per cent to 1,161,000 and Motoring magazines, up 20.7 per cent to 899,000. In addition to the leading categories there were also increases in several other categories including Sports, Fishing, Motorcycles and Crafts magazines.

“As we all know, the last two years have presented unprecedented challenges to the Australian economy. The various lockdowns we’ve all experienced have played a big part in dictating behaviour across many industries, including when it comes to the publishing industry and magazines.

“Although we now seem to be past lockdowns with a highly vaccinated population it is important to remember that much of the second half of 2021 was experienced with more than half of Australians locked down for extended periods – particularly in NSW and Victoria – the most important markets.

“Following the end of these lockdowns last October there was a brief respite before the emergence of the highly contagious ‘Omicron variant’ in December led to millions of cases of the virus in the March quarter 2022 – the time period we are analysing in this data.

“Although there was no formal lockdown, policies around isolation, and the behaviour of consumers as they adapted to the much higher chance of catching COVID-19, meant behaviour even in the early parts of this year was heavily impacted by the pandemic. It was only in mid-April 2022 that restrictions were further relaxed and mandatory isolation for close contacts was ended.

“The direct comparison for this data is to the 12 months to March 2021 – a period in which most of Australia (except Victoria) experienced only a short period of lockdown for a matter of a few weeks in the early stages of the pandemic in April 2020.

“The ups and downs of the pandemic are reflected in the latest magazine readership data with around half of magazine categories increasing their readership while the other half have had declines and in a similar vein around half of the ‘Top 25 magazines by readership’ have seen an increase in readership over the last year while the other half haven’t.

“It appears most Australians are keen to put the travails of the last two years behind them and get on with life in this new so-called ‘COVID-normal’ world. Today’s results show that magazines continue to reach the great majority of Australians – around 14.8 million – and have the ability to influence hard to find consumers with complex and nuanced messaging on an extensive range of topics. The massive reach many magazines have can deliver large and valuable audiences for advertisers.”

(Roy Morgan)

May 24 2022

Source: https://www.roymorgan.com/findings/8987-australian-magazine-print-readership-and-cross-platform-audiences-march-2022-202205232225

 

MULTICOUNTRY STUDIES

 

744-43-18/Polls

52% Globally Say Cycling In Their Area Is Too Dangerous, A 28 Country Survey

A new Ipsos survey finds that most adults across 28 countries consider cycling plays an important role in the reduction of carbon emissions (on average, 86% do so) and in the reduction of traffic (80%). However, half (52%) say cycling in their area is too dangerous. The prevalence of cycling to run errands or to commute is highest in countries where it is most widely perceived as a safe mode of transportation such as China, Japan, and the Netherlands. In most countries surveyed, a solid majority of citizens are in favor of giving bicycles priority over automobiles in new infrastructure projects.

Globally, fewer adults report typically using a bicycle for a 2-kilometer/1-mile trip in their neighborhood (14% on average) than walking (37%) or driving (25%). However, cycling is the most common mode of transportation for short local trips in the Netherlands (45%) and China (33%) and is also widely used in Japan (27%), India (21%), Germany (21%), and Belgium (20%).

As many as 30% of adults in the Netherlands, 22% in China and India, and 20% in Sweden report riding a bicycle to get to their place of work or education. In contrast, only 4% in Canada, and 5% in South Africa, the United States, and Great Britain do so.

On average globally, twice as many say they ride a bicycle for exercise (28%) than for commuting (12%). Cycling for exercise is most widely practiced in Poland where 61% report doing it.

Across the 28 countries, almost two-thirds (63%) of adults say they know how to ride a bicycle and 42% report owning one. The Netherlands, Poland, and Sweden show the highest levels of bicycle ownership. Usage of public bicycle-sharing systems averages at 8% per country, but it is much higher in China (38%), India (19%), South Korea (15%), and Turkey (15%).

The proportion of cyclists does not differ greatly among major demographic groups. The prevalence of weekly cyclists is only slightly higher among those who are male, younger, urban, more affluent, and highly educated than it is among those who are not. However, one group stands out: business decision-makers. On average, 55% of them ride a bike at least once a week vs. 35% of all adults.

These are some of the findings of a survey of 20,057 adults under the age of 75 conducted between March 25 and April 8, 2022 on Ipsos’s Global Advisor online survey platform.

Cycling as a solution

Large majorities in all countries agree that cycling plays an important role in the reduction of carbon emissions (from a high of 94% in Peru and China to a low of 77% in Germany) and the reduction of traffic (from 94% in Peru to 62% in the U.S.).

Furthermore, cycling enjoys a higher level of favorability than do all other forms of transportation – a global average of 82% view bicycles favorably vs. 74% for automobiles, 73% for e-bikes, 59% for motorcycles or mopeds, 53% for standup scooters and 43% for trucks.

Countries where bicycles are most favored over cars are Turkey, the Netherlands, Hungary, Chile, Argentina, Belgium, Colombia, and Peru (all by 15 percentage points or more). Only four of the 28 countries show a significantly higher level of favorability for automobiles than for bicycles: Australia, the U.S., Great Britain, and Canada.

Bicycles are viewed favorably in all countries (from 93% in Poland to 64% in Great Britain) as are e-bikes (from 84% in India to 57% in Great Britain). In contrast, other types of vehicles are not viewed as kindly in some countries: standup scooters are seen favorably by only 17% in Japan (vs. 79% in India), motorcycles and mopeds by only 23% in South Korea (vs. 85% in India and 79% in Malaysia), and trucks by 24% in Turkey and 28% in China (vs. 70% in the U.S.).

Prioritizing bicycles

In this context, twice as many agree as disagree (64% vs. 36%, on average per country) that new road and traffic infrastructure projects in their area should prioritize bicycles over automobiles. Support is higher than average in all emerging countries surveyed. The only countries where fewer than 50% agree are Canada, the U.S., Australia, Japan, and Great Britain while opinions are evenly split in Belgium and Norway.

Support for prioritizing bicycles in infrastructure prevails where large majorities agree that “cycling from one place to another in my area is too dangerous”, including all countries surveyed across Latin America and Southern Europe as well as Malaysia and Saudi Arabia.

(Ipsos MORI)

24 May 2022

Source: https://www.ipsos.com/en-uk/global-advisor-cycling-across-the-world-2022

 

744-43-19/Polls

Globally, About Half Of Adults Across 29 Countries Say They Are Familiar With The Metaverse (52%)

Less than half the Australian population (44%) are familiar with the metaverse, while only 36% express positive feelings about engaging with extended reality in daily life, a new global survey conducted by Ipsos for the World Economic Forum finds. Globally, about half of adults across 29 countries say they are familiar with the metaverse (52%) and 50% have positive feelings about engaging with it.

Key Australian findings include:

  • 80% of Australians claim familiarity with virtual reality, while half (51%) say they are familiar with augmented reality
  • Across the metaverse, virtual reality, and augmented reality there is a consistent trend of decreasing familiarity with age (although the difference across ages is least for virtual reality), but familiarity increases with household income and education levels
  • Interestingly, males hold far more positive feelings towards extended reality than females (42% vs 29% very/somewhat positive).
  • As with familiarity, positive feelings towards extended reality decrease with age but increases with income and education.
  • Australia is in line with or slightly lower than the 29 country average in terms of our positivity towards each of the metaverse’s applications mentioned in the survey.
  • Australians surveyed were most likely to think metaverse applications can significantly impact virtual learning (65%), digital health resources (61%) and digital entertainment in virtual reality (60%) over the next ten years.

Ipsos Australia Director, David Elliott, said: "The findings from this latest Global survey show that Australia is well behind a lot of countries around the globe in terms of our familiarity with extended reality and our feelings towards it. What we know from other research is that a familiarity improves so to does the potential for trust and positivity. As we hear more about these technologies and learn more about them, it is likely we will become more positive about them and their potential to hopefully have a real impact on our lives."

Globally, the survey points to wide differences in familiarity and favourability toward these new technologies across countries and demographic groups.

Excitement about extended reality is significantly higher in emerging countries than it is in most high-income countries. In China, India, Peru, Saudi Arabia, and Colombia, more than two-thirds say they have positive feelings about the possibility of engaging with it. However, it is the case of fewer than one-third in Japan, Great Britain, Belgium, Canada, France, and Germany.

 

pic

Levels of familiarity with virtual reality, augmented reality, and the metaverse show a similar pattern. More than two-thirds in Turkey, India, China, and South Korea report being at least somewhat familiar with the metaverse, compared to fewer than one-third in Poland, France, Belgium, Germany, and the Netherlands.

 

pic1

Familiarity and favourability towards the new technologies are also significantly higher among younger adults, those with a higher level of education, and men than they are among older adults, those without a university-level education, and women.

 

pic2

Despite significant differences in familiarity and enthusiasm, the global public widely expects that various types of metaverse apps using XR will significantly change people’s lives over the next decade – most of all virtual learning (for a 29-country average of 66%), digital entertainment in virtual reality, and virtual work settings.

pic3

 

Expectations about the impact of metaverse apps also vary by country and by demographic characteristics, following the same pattern as favourability toward extended reality. However, differences are not as sharp, suggesting that, whether they look forward to it or not, most people expect their lives to be profoundly impacted by the new technologies in the coming years.

(Ipsos Australia)

25 May 2022

Source: https://www.ipsos.com/en-au/australia-lags-many-countries-globally-when-it-comes-awareness-and-enthusiasm-metaverse-and

 

744-43-20/Polls

In A Study Carried Out In 28 Countries, Consumers Are Asked What Products They Intend To Buy In The Next 12 Months

Knowing what consumers want not only allows industries to plan well, but also helps them create a seamless shopping experience for all consumers. Data from YouGov's latest tool, Global Profiles, reveals the products consumers say they most intend to buy in the next 12 months. Global Profiles analyzes the thoughts, feelings, behaviors and habits of consumers, as well as global trends and media consumption in 43 different markets.

In this study, carried out in 28 countries from among all the markets surveyed in Global Profiles, consumers are asked what products they intend to buy in the next 12 months, and the options included everything from televisions, computers and appliances to furniture, baby products and mobile phones. The data indicates that the sector should stock up on mobile phones, as the highest percentage of consumers selected this category as the product they are most interested in buying (37%).

Individually, Indonesia and South Africa (55% each) top the list, with more than half of consumers expressing an intention to purchase a mobile phone. These two countries are followed by the Philippines (52%). Consumers in the rest of the Asian markets have the same intention. Indians (48%) and Malaysians (43%) are more likely than the global public to look for new phones. Chinese consumers (37%) are on par with the broader global trend. The figure is slightly lower in other Asian countries: Singaporeans stand at 35%, while Japan ranks last among Asian countries (18%).

The British (16%) are the least likely of the 28 countries surveyed to say they intend to buy a new mobile phone. France (20%) and Germany (19%) register approximately two out of ten consumers who say the same. Other European markets such as Italy (28%), Poland (31%), Spain (32%) and Portugal (34%) have around a third of consumers declaring their intention to buy a mobile phone. The Greeks (41%) show a slightly higher intention than the other Europeans.

Around a quarter of Australian consumers (23%) say they intend to buy a new mobile phone in the next 12 months. A similar proportion of Canadians (23%) and Americans (22%) also have similar intentions. However, Mexicans (35%) are more likely than their neighbors to indicate that they want to buy a new mobile device in the next 12 months. 

The buying process of a consumer in the next 12 months will also allow retailers to offer good customer service. Breaking down the data reveals that, globally, there is a significant deviation in intention between men (40%) and women (34%) regarding the purchase of a mobile phone in the next 12 months.

Looking at the data by age, consumers ages 35-44 (42%) and ages 45-54 (41%) are the most likely to say they intend to buy a mobile device. More than a third of consumers aged 18 to 24 (36%) also have similar intentions. However, they register a lower percentage compared to other groups, only surpassed by those over 55 years of age, who stand at 28%.

(YouGov Spain)
May 25, 2022

Source: https://es.yougov.com/news/2022/05/25/global-que-probabilidad-tienen-los-consumidores-de/

 

744-43-21/Polls

Re-Thinking The Drivers Of Regular And Irregular Migration: Evidence From The MENA Region Across 12 Countries

Why do individuals vary in their desire to emigrate? Why are some willing to emigrate irregularly? My recently published open access article in Comparative Migration Studies tests four theoretical approaches to these two questions—socio-demographics; economic and political context; access to migrant networks; and psychological factors—across 12 countries in the Middle East and North Africa.

To do so, it uses logistic regression analyses, as well as descriptive data, based on data from the Arab Barometer, which has conducted international standard social scientific surveys across the Middle East and North Africa every two years since 2006 with sample sizes of around 2400 per country based on area probability sampling and face-to-face interviews. Uniquely, the penultimate, 2018/19 round of surveys asked not only about desire to migrate but also about willingness to do so irregularly, as well as a range of socio-demographic, attitudinal and behavioral indicators.

Trends in aggregate propensity to migrate by country over time, as reported by the Arab Barometer, are displayed over time below in Figure 1 and analyzed in the article.

Figure 1. Propensity to emigrate by country, 2007-2021

https://www.arabbarometer.org/wp-content/uploads/MENA-blog-figure-1-740x414.png

Notes: Weighted. Arab Barometer I, II, III, IV, V, VI. Percentage responding “yes” to “Some people decide to leave their countries to live somewhere else. Have you ever thought about emigrating from your country?”

In Figure 2, we differentiate between the proportion of those who would not consider emigrating without official papers (i.e. to emigrate irregularly) and those who would be willing to do so, by country in ascending order of willingness to emigrate without papers.

Figure 2. Distribution of desire to emigrate and willingness to do so without papers by country, 2018/19

https://www.arabbarometer.org/wp-content/uploads/MENA-blog-figure-2-740x487.png

Notes: Arab Barometer, 2018/19. Weighted. See Figure 1 for question on desire to emigrate. Those who responded “yes” were then asked “Would you consider leaving [COUNTRY] even if you didn’t have the required papers that officially allowed you to leave?”. “Total” figure country-level average.

Logistic regression analyses show that the most prevalent factors increasing the likelihood of wanting to migrate are youth, university education, being male, and stress levels as well as negative economic and political perceptions, being unmarried, trust in social media, receiving remittances, and low religiosity. Notably, economic factors such as unemployment and income are shown to rarely have an effect.

By contrast, the determinants of being willing to emigrate without papers are fewer and distinct: gender and lower income especially as well as lower education and negative economic and political perceptions. Altogether, these factors are shown and linked in generalized terms for the MENA region in Figure 3.

Figure 3. Factors increasing chance of having thought of emigrating and factors increasing willingness to emigrate without papers, across the MENA region

https://www.arabbarometer.org/wp-content/uploads/MENA-blog-figure-3.png

This article makes five contributions. First, it conceives of and tests (irregular) migration as a two-step process—first, wanting to emigrate in general and, second, being willing to do so irregularly—and so disentangles the determinants of each. Second, by covering 12 countries the study highlights commonalities across country contexts and provides a generalizable model of the two-step process, shown in Figure 3. Third, it shows that objective economic indicators like income and employment status have weak predictive power when other socio-demographics, political and economic perceptions, access to migrant networks, and psychological variables are controlled for, contradicting with stated reasons for thinking of emigrating as shown below. In the discussion, potential reasons for this seeming contradiction are offered. Fourth, the predictive power of psychological variables is highlighted, with feeling stressed a particularly prevalent predictor of thinking of emigrating and interpersonal trust in some countries shown to predict willingness to do so without papers. Fifth, by taking a cross-country approach, several countries are shown to have typical determinants of emigration, and a few are shown to be atypical in the effects of socio-demographics—Iraq, Kuwait, Libya, Sudan, and Yemen—highlighting the seeming ability of extreme wealth (in Kuwait) and war to interact with and even reverse the most fundamental determinants of migration, a relationship that should be further investigated.

(Arabbarometer)

May 26, 2022

Source: https://www.arabbarometer.org/2022/05/re-thinking-the-drivers-of-regular-and-irregular-migration-evidence-from-the-mena-region/

 

744-43-22/Polls

Regarding Choice Of Holiday During Most Recent Trip, Just Over A Third Of Global Respondents Choose Low Cost As A Contributing Factor (31%) Among 24 Countries

What makes consumers choose a destination when choosing a vacation spot? Data from YouGov's new tool, Global Profiles, reveals the factors consumers take into account when choosing a holiday destination. Global Profiles tracks consumer thoughts, feelings, behaviors and habits, and monitors global trends and media consumption in 43 markets.

In this article, we analyze 24 countries from all the markets studied in Global Profiles.

Although climate and natural beauty are one of the main factors for travelers when choosing a holiday destination, value for money and overall cost also play a role. When asked what influenced their choice of holiday during their most recent trip, just over a third of global respondents choose low cost as a contributing factor (31%). 

Individually, most Asian markets outperform the global public. Indonesia (57%), Malaysia (54%), the Philippines (50%) and Singapore (47%) are significantly more likely than global consumers to say that low cost is an important factor. Consumers from Vietnam (38%) and Japan (35%) have a lower percentage, but still more than the global public.

South Africa registers more than two in five consumers who are more likely to look at the total cost of the holiday before selecting the destination. The MENA region markets - the US (40%) and Saudi Arabia (36%) - also see well over a third of consumers say low cost is a factor. However, Morocco is among the markets least likely to say the same (22%).

Consumers in Italy reveal that they are not overly concerned about the cost of travel. Less than two in ten Italians (16%) say that low costs are a factor when deciding where to go on holiday. The other European markets are not far behind: only a quarter of consumers in Germany (24%), Great Britain (25%), France (25%) and Spain (27%) think similarly. Greece (41%), Bulgaria (38%) and Ireland (37%) are the only exceptions in the European region, where almost two in ten consumers say they choose a cheap holiday.

The United States ranks lower on the list, with more than two in ten consumers (23%) considering cost, compared to its North American counterparts, which account for more than a third of consumers: Canada (34 %) and Mexico (33%).

(YouGov Spain)
May 26, 2022

Source: https://es.yougov.com/news/2022/05/26/global-en-que-medida-influye-el-coste-en-el-destin/