The KFF COVID-19 Vaccine Monitor is an ongoing research project tracking the public’s attitudes and experiences with COVID-19 vaccinations. Using a combination of surveys and qualitative research, this project tracks the dynamic nature of public opinion as vaccine development and distribution unfold, including vaccine confidence and acceptance, information needs, trusted messengers and messages, as well as the public’s experiences with vaccination.

Key Findings

• As COVID-19 vaccination distribution efforts continue across the United States, the latest KFF COVID-19 Vaccine Monitor reports that a majority (55%) of U.S. adults now say they have received at least one dose of the vaccine (18%) or that they will get it as soon as they can (37%), up from 47% in January and 34% in December. The share that wants to “wait and see” how the vaccine is working for others before getting vaccinated themselves decreased from 31% in January to 22% in February, while a persistent one in five say they will get the vaccine “only if required for work, school, or other activities” (7%) or will “definitely not” get vaccinated (15%).

• While the share that is most enthusiastic to get vaccinated increased across racial and ethnic groups, Black and Hispanic adults continue to be more likely than White adults to say they will “wait and see” before getting vaccinated. Nearly four in ten Republicans and three in ten rural residents say they will either “definitely not” get vaccinated or will do so “only if required,” as do one-third (32%) of those who have been deemed essential workers in fields other than health care.

• With the potential arrival of a one-dose COVID-19 vaccine to the U.S. market, most of those who have not yet been vaccinated say the number of doses doesn’t make a difference in their own intentions, but about a quarter (26%) of those in the “wait and see” group say they’d be more likely to get a vaccine if only one dose was required.

• Having a close relationship with someone who’s been vaccinated is correlated with individuals’ own intentions to get the COVID-19 vaccine. Among those who have not yet been vaccinated, seven in ten of those with a household member who’s been vaccinated and about half of those who say a close friend or family member has been vaccinated say they want the vaccine “as soon as possible,” compared to about a third of those who don’t have a close relationship to someone who’s gotten the vaccine. Black and Hispanic adults, those with lower incomes, and those without a college degree are less likely than their counterparts to say someone close to them has gotten the vaccine, reflecting other KFF analysis showing similar disparities.

• The perceived side effects of the vaccine continue to be a top concern for the public, with eight in ten in the “wait and see” group saying they are concerned they might experience serious side effects if they get vaccinated. Large shares of those who want to “wait and see” – including majorities of Black and Hispanic adults – also say they are concerned that they might get COVID-19 from the vaccine, they might have to miss work if the side effects make them feel sick, they may have to pay an out-of-pocket cost to get vaccinated (despite the fact that the vaccine is available for free to everyone), or they won’t be able to get the vaccine from a place they trust.

• Half of Black adults and about one-third Hispanic adults (35%) say they are not confident that the COVID-19 vaccines have been adequately tested for safety and effectiveness among members of their own racial or ethnic group, and those who aren’t confident in this type of testing are much less likely to say they’ve already been vaccinated or want the vaccine as soon as they can get it.

COVID-19 Vaccine Uptake and Intentions

Trends Among Key Groups

More than half of U.S. adults (55%) now say they have already received at least one dose of the COVID-19 vaccine (18%) or they want it as soon as possible (37%). This is an increase from 47% in mid-January and up from 34% in early December before vaccine distribution began. About one in five adults (22%) say they will “wait and see” how the vaccine is working for others before getting vaccinated themselves, a share that is down from 31% in January and 39% in December. The remaining public say they will get the vaccine “only if required for work, school, or other activities” (7%) or that they will “definitely not” get

vaccinated (15%), shares that have not changed much over the past two months.

Across racial and ethnic groups, there was a steady increase from December to February in the share of adults who say they’ve already been vaccinated for COVID-19 or want the vaccine as soon as possible, and a corresponding decrease in the share who say they will “wait and see” before getting vaccinated. Despite this movement, differences in vaccine enthusiasm between members of different racial and ethnic groups persist. For example, six in ten White adults (61%) say they have already gotten the vaccine or want it as soon as possible compared to about half (52%) of Hispanic adults and four in ten Black adults (41%).

The Monitor also reports changes in vaccine enthusiasm across partisans, with large gaps in enthusiasm remaining between groups. Between December and February, there was a large increase in the share of Democrats who report being vaccinated or wanting to do so as soon as possible (from 47% to 75%) and a more modest increase among Republicans (from 28% to 41%). A substantial share of Republicans remain more resistant to getting vaccinated, with 28% saying they will “definitely not” get the shot.

Similarly, there has been an increase in COVID-19 vaccine enthusiasm across residents of urban, suburban, and rural areas since December, and now at least half of each group say they have already gotten the vaccine or want it as soon as possible (55% of urban, 56% suburban, and 53% of rural residents). Still, a larger share of rural (24%) compared to urban (13%) and suburban (14%) adults say they will “definitely not” get the vaccine.

Which Groups Are Most Enthusiastic/Cautious/Resistant?

While there has been an overall shift towards greater enthusiasm for getting a COVID-19 vaccination, the demographic groups that are the most enthusiastic, most cautious, and most resistant remain similar to those reported in January. About three-quarters of adults ages 65 and over (77%) and a similar share of Democrats (75%) say they have either already gotten at least one dose of the vaccine or will do so as soon as they can. About two-thirds of college graduates (67%) and those who work in health care delivery settings (65%) also fall into this most enthusiastic group.

About one in five adults overall (22%) say they want to “wait and see” how the vaccine is working for other people before getting vaccinated themselves, including about a third of Black adults (34%) and those between the ages of 18-29 (33%), and about a quarter of Hispanic adults (26%), those without college degrees (25%), and essential workers in non-health fields (25%).

Four in ten Republicans (38%) say they will get a COVID-19 vaccine “only if required” or will “definitely not” get vaccinated, as do about three in ten (28%) of adults living in rural areas. Notably, about one-third of those who say they’ve been deemed “essential workers” and are required to work outside their homes during the pandemic (excluding those who work in health care settings) say they will get the vaccine “only if required” (9%) or will “definitely not” get it (24%).

Demographic Differences In Vaccine Intentions

Looking at patterns of vaccine intentions across demographic groups, it’s notable that lower levels of enthusiasm among Black adults compared to White adults persist even after controlling for education levels. For example, among White adults without a college degree, 54% say they’ve already gotten the vaccine or will get it as soon as they can, compared to 38% of Black adults without a college degree. Similarly, among those who have graduated from college, vaccine uptake and enthusiasm is higher among White adults (72%) compared to their Black counterparts (48%).

Adults ages 65 and over are one of the target groups for early vaccination, and one of the groups most likely to say they’ve already been vaccinated or want the vaccine as soon as possible. Looking at vaccine intentions by a combination of race and age, large majorities of both Black and White adults ages 65 and over fall into the most enthusiastic categories. However, while nearly half of older White adults (46%) say they they’ve already gotten the vaccine, about one-third of Black older adults say the same (35%). Half (46%) of Black adults 65 and older say they will get it as soon as they can.

Among younger age groups, Black adults are nearly twice as likely as White adults to say they will “wait and see” before getting vaccinated (35% vs. 18% among those ages 50-64 and 41% vs. 23% among those ages 18-49).

Two-Dose Versus Single-Dose Vaccine

With the potential arrival of a single-dose vaccine to the U.S. market, the Vaccine Monitor probed people’s willingness to get a vaccine that required only one dose as opposed to the currently available two-dose vaccines. A large majority (83%) of those who have not yet been vaccinated say that the number of doses doesn’t make a difference in their own intentions to get vaccinated. However, about a quarter of (26%) of those who want to “wait and see” before getting vaccinated say they’d be more likely to get a vaccine if only one dose was required (including 20% of Black adults, 28% of Hispanic adults, and 29% of White adults in the “wait and see” group).

Personal Experiences With COVID-19 Vaccination

Having a close relationship with someone who’s been vaccinated is correlated with individuals’ own intentions to get the COVID-19 vaccine. Among those who have not yet gotten the vaccine but live in a household with someone who has been vaccinated, about seven in ten (69%) say they will get the vaccine as soon as they can. Similarly, about half (49%) of those who say a close friend or family member outside of their household has been vaccinated are in the “as soon as possible” group. Among those who have only a casual connection or no connection to someone who’s been vaccinated, about one-third say they want the vaccine as soon as they can get it, while larger shares (compared to those with a close personal connection to someone who’s been vaccinated) say they want to “wait and see” before getting vaccinated.

Given this association between having a close relationship to someone who has gotten the vaccine and an individual’s personal level of vaccine enthusiasm, it’s notable that Black and Hispanic adults, those with lower incomes, and those without college degrees are less likely than their counterparts to report having these connections. For example, three-quarters of White adults have a close personal connection to someone who has gotten the vaccine (including themselves) compared to 57% of Black and Hispanic adults. Similarly, 83% of those with incomes of $90,000 or more report a close personal connection to someone who has been vaccinated compared to 59% of those with incomes under $40,000, as do 86% of college graduates compared to 64% of adults without college degrees.

Personal Concerns About COVID-19 Vaccination

The February COVID-19 Vaccine Monitor probed a variety of personal concerns people might have when it comes to receiving a vaccine. As reported previously, side effects remain a prominent concern; over half (56%) of those who have not yet been vaccinated, including 80% of those in the “wait and see” group, say they are “very concerned” or “somewhat concerned” that they might experience serious side effects from the vaccine. Other concerns cited by about a third of the unvaccinated and about half of those in the “wait and see” group” are that they might have to pay out of pocket for the vaccine (despite the fact that the vaccine is available at no cost), they might have to miss work if the vaccine’s side effects make them feel sick, or that they might get COVID-19 from the vaccine.

While the possibility of experiencing serious side effects from the vaccine is a top concern across racial and ethnic groups, larger shares of Black and Hispanic adults compared to White adults in the “wait and see” category express concern that they might get COVID-19 from the vaccine, might miss work due to side effects, or have to pay out of pocket to get vaccinated (despite the fact that the vaccine is free for everyone). Among those who want to “wait and see,” about six in ten Hispanic adults (58%) and about half of Black adults (52%) are concerned that they won’t be able to get the vaccine from a place they trust, compared with about one-third of White adults (32%). In addition, about four in ten Hispanic adults in this group are concerned that they might need to take time off work to get vaccinated (43%) or they will have difficulty traveling to a vaccination site (39%).

Confidence In Vaccine Development And Testing Among Black And Hispanic Adults

Concerns about COVID-19 vaccination among Black and Hispanic adults may be linked to perceptions of whether people of color were represented in clinical trials and other vaccine research. In fact, half of Black adults say they are “not too confident” or “not at all confident” that the COVID-19 vaccines were adequately tested for safety and effectiveness specifically among Black people, and about a third of Hispanic adults (35%) say the same thing about testing among Hispanic people.

Confidence in adequate testing among one’s own racial or ethnic group is related to vaccine intentions and enthusiasm among Black and Hispanic adults. Those who are at least somewhat confident that the vaccines have been adequately tested for safety and effectiveness among their own racial or ethnic group are about twice as likely to say they’ve already been vaccinated or want the vaccine as soon as they can get it compared to those who are not confident (58% vs. 24% among Black adults, 63% vs. 30% among Hispanic adults).

(Ssrs)

February 26, 2021

Source: https://ssrs.com/kff-covid-19-vaccine-monitor-february-2021/

679-43-24/Country Profile: United States Of America

USA3

SUMMARY OF POLLS

Asia

(Japan)

Fukushima Poll, 74% Say Nuclear Disaster Work Not Promising

Only 19 percent of residents in Fukushima Prefecture believe the work to decommission the crippled Fukushima No. 1 nuclear plant is showing “promise” nearly 10 years after the triple meltdown, a survey showed. Seventy-four percent of respondents in the telephone survey said the situation was “not promising” at Tokyo Electric Power Co.’s nuclear plant. The survey, jointly conducted by The Asahi Shimbun and Fukushima Broadcasting Co. on Feb. 20 and 21, is the 11th since the Great East Japan Earthquake and tsunami caused the nuclear disaster in March 2011.

(Asahi Shimbun)

February 24, 2021

(India)

More Than Six In Ten Urban Indians Do Not Mind Watching Ads In Exchange For Free Content

YouGov’s latest global report reveals more than six in ten urban Indians (63%) think it is fair to watch ads in exchange for free content. The report, titled ‘International Media Consumption Report 2021- Is there a new normal?’ provides an analysis of the global media landscape across 17 markets. Across the globe, a plurality of consumers in the 17 markets favour the idea of watching advertisements in exchange for free content. Along with India, countries such as Mexico (65%), Spain (65%) and Poland (64%) highly favour this idea.

(YouGov India)

February 25, 2021

(Singapore)

One In Five Singaporean Gen Z-Ers Willing To Exchange Personal Data For Free Content

YouGov’s new ‘International media consumption report 2021: Is there a new normal?’ white paper examines Singaporeans generational attitudes towards paid content. While personal data and privacy concerns have become a growing concern, one in six (16%) Singaporeans agree that they are willing to give up their personal data for free content. Men are twice as willing compared to women (21% vs. 11%). Over half (55%) are unwilling and a quarter (25%) are undecided.

(YouGov Singapore)

February 26, 2021

MENA

(Iran)

Iranian Public Opinion In The Biden Era

University of Maryland CISSM has conducted its most recent study based on two consecutive waves of nationally representative surveys that were conducted in Iran by IranPoll for the University of Maryland. University of Maryland CISSM was responsible for designing the questionnaires, getting feedback on them from relevant policy experts and practitioners, performing the analysis, and putting together the final report.

(Iran Poll)

February 21, 2021

AFRICA

(Nigeria)

Top Most Important Things Nigerians Want From Their President

(Market Trends International)

February 21, 2021

WEST EUROPE

(UK)

35% Of British Public See a Decrease In UK And EU Relatinship

There has been a surge in the proportion who see Coronavirus as the single biggest issue for the nation however: 61% say this, up from 47% in December last year and the highest score on this measure since July 2020. Concern about the economy is the third biggest issue for Britons this month, rising five percentage points to 32%. There have also been increases in public concern about the NHS, poverty/inequality, education and unemployment.

(Ipsos MORI)

22 February 2021

Latest Findings From Antibody Surveillance Study Published

Of these participants, over 17,000 said they had received at least one COVID-19 vaccine dose. The data shows 87.9% of people over the age of 80 tested positive for antibodies after two doses of the Pfizer-BioNTech vaccine, rising to 95.5% for those under the age of 60 and 100% in those aged under 30.

(Ipsos MORI)

25 February 2021

Support For Scottish Independence Falls Back

Ipsos MORI’s Scottish Political Monitor, run in partnership with STV News, finds that the SNP are still in pole position ahead of May’s Holyrood elections. 52% say they are likely to vote for the SNP in the constituency vote, while 23% will vote for the Scottish Conservatives and 15% for Scottish Labour. 52% would vote Yes in an independence referendum, slipping slightly from 56% in November - while 48% would vote No.

(Ipsos MORI)

25 February 2021

(France)

The Boom In Online Shopping And Delivery Services

9 out of 10 French people say they have bought at least one product online in the past 12 months (90%). More specifically, 41% say they made purchases in the week preceding the survey, a figure drawn on the rise by women (47%) and 25-34 year olds (51%). Among the French who say they have made purchases on the internet in the past 12 months. 37% indicate ordering more often than before the health crisis (42% of women vs. 32% of men). 39% say their average basket has increased since the start of the pandemic (42% of women vs. 35% of men)

(YouGov France)
February 25, 2021

Health Barometer # 4 - Yougov X 20 Minutes X Doctissimo

Nearly 3 in 4 French people (73%) say they are worried about the arrival of new variants of the coronavirus (English, South African, etc.). Faced with these variants, the main source of concern observed is contagiousness (36%), followed by the effectiveness of vaccines (28%). 54% of French people say they will get vaccinated as soon as they are affected (+4 points).

(YouGov France)

February 25, 2021

Rare Diseases: Europeans And In Particular The French Do Not Accept Fatality

Rare diseases are not that much: one in 20 people say they have them (5%) and 3 in 10 people are affected by these diseases, directly or indirectly because they have a loved one (a child, a parent, a friend : 13%) or a fair knowledge (13%) suffering from a rare disease. This is particularly the case for more than a third of French people (34%). 72% would not accept the impossibility of obtaining a diagnosis for several years (74% of French people) and 72% would also not admit to discovering that no research is being carried out to develop a treatment against this disease

(Ipsos France)

February 27, 2021

(Denmark)

Sunday Question: 3 Percentage Points Loss At The CDU

33 percent of the German citizens entitled to vote state that they will vote for the CDU / CSU if there would be a general election next Sunday. This value is 3 percentage points lower than in January 2021, making it the worst result in voting intent for the Union since the beginning of the Corona crisis. The result of the SPD, on the other hand, can make up one point: The Social Democrats landed at 16 percent in February.

(YouGov Denmark)

February 26, 2021

(Italy)

International Study On Anti-Covid Rules: Italians Stopped At The Bare Minimum

YouGov research has repeatedly shown that, at best, Italians stick to following the rules to the letter and rarely go any further - for example, our research on Christmas restrictions showed that 59% would have celebrated Christmas. with other people , although distancing is clear to all to be the only means to stop the infections. And sometimes they even border on violations: another research has shown that only half of Italians think that the people around them have been loyal to the anti-contagion prescriptions.

(YouGov Italy)

February 23, 2021

On The Money: The Evolution Of The Banking And Insurance Sector In Italy

Compared to the national average, they are mostly men over 35 years of age (51% in the target compared to 37% of the total adult population). 66% of them have a paid job and almost 4 out of 10 have a monthly “surplus” of income exceeding 500 euros (39% vs. 23% of the national average). This kind of Italian investors is not composed, therefore, only of individuals with capital blocked in medium or long-term investments, but also of people with much higher than average liquidity.

(YouGov Italy)
February 25, 2021

(Spain)

The Financial Sector In Spain After Covid-19

37% of those surveyed affirm that they do not have savings or investment products, the rest are divided into holders of a bank deposit that allows you to enter or withdraw money (33%), in second place, pension plans (16% ), fixed-term bank deposit in third place (8%) and, in fourth place, investments in the Stock Market (6%). On the other hand, of those surveyed, almost three out of 10 people (29%) admit that they do not save at the end of each month, compared to 40% who say they save less than 500 euros and 13% who say they save more than this amount, between 500 and 1000 euros per month.

(YouGov Spain)
February 22, 2021

NORTH AMERICA

(USA)

Majority of Americans Confident in Biden’s Handling of Foreign Policy as Term Begins

President Joe Biden begins his term with a majority of Americans having confidence in his ability to handle international affairs. In a new Pew Research Center survey, 60% of U.S. adults have confidence in Biden on foreign policy – fewer than said the same of Barack Obama as his presidency began (74%) but more than for Donald Trump in his first year (46%).

(PEW)

FEBRUARY 24, 2021

55% Of American Adults Already Vaccinated Against COVID 19: First Dose

(Ssrs)

February 26, 2021

AUSTRALIA

(Australia)

A Quarter Of Australian Millennials Willing To Exchange Personal Data For Free Content

YouGov’s new ‘International media consumption report 2021: Is there a new normal?’ white paper examines Australians’ generational attitudes towards paid content. While personal data and privacy concerns have become a growing concern, almost one in five (19%) agree that they are willing to give up their personal data for free content. Men are more willing compared to women (22% vs. 15%). Over half (55%) are willing, and the remaining quarter (24%) are undecided.

(YouGov Australia)

February 26, 2021

MULTICOUNTRY STUDIES

Heavy Hands And Heavy Hearts: The Perils Of Military Intervention In Mena

(Arabbarometer)

February 24, 2021

Covid-19 And Consumer Behavior, How Has The Pandemic Affected Personal Finances And Consumption

Globally, many consumers have actively limited their spending during the pandemic; most in Indonesia, with 72% of the adult population, and over half of the population in countries such as Italy (56%) and Mexico (55%). Denmark (20%), Germany (28%) and Sweden (35%) are the countries where the fewest have reduced their consumption. But even here, at least one-fifth of consumers (20%) have reduced their non-essential expenses.

(YouGov Denmark)

February 23, 2021

More Than Three-Quarters Of UAE Residents Plan To Cut Down Their Non-Essential Spending In 2021

YouGov’s deep dive custom research reveals that over half (53%) of UAE residents had to cut their non-essential spending in the past six months in order to cover expenses, and more than three-fourths (77%) are likely to continue doing so in the future. In many of the surveyed markets, a majority of people have cut down their non-essential expenditure in past six months. This is the highest in Indonesia- at 72%, followed by Italy (56%) and Mexico (55%). Germany and Denmark are at the bottom of the list where less than a third claim to have done it (28% and 20% respectively).

(YouGov MENA)

February 24, 2021

Almost Six In Ten UAE Consumers Think Watching Ads In Exchange For Free Content Is A Fair Deal

In the UAE, all age groups show a general acceptance towards viewing ads in exchange for free content, but the younger audiences (18-24 years) favour this trend the most (62%). At a global level, Spain and Mexico are the top countries (65% each) where consumers are in support of this proposition. Whereas two Scandinavian countries, Sweden and Denmark, are most likely to dissent, but even in these markets, only around a quarter (27% Sweden; 23% Denmark) consider watching advertising in exchange for free-content to be unfair.

(YouGov MENA)

February 25, 2021

ASIA

679-43-01/Poll

Fukushima Poll, 74% Say Nuclear Disaster Work Not Promising

Seventy-four percent of respondents in the telephone survey said the situation was “not promising” at Tokyo Electric Power Co.’s nuclear plant.

The survey, jointly conducted by The Asahi Shimbun and Fukushima Broadcasting Co. on Feb. 20 and 21, is the 11th since the Great East Japan Earthquake and tsunami caused the nuclear disaster in March 2011.

The first was conducted in September 2011, followed by surveys on February or March every year from 2012.

The central government and TEPCO have set a goal of completing the decommissioning work “in 30 to 40 years,” but their efforts so far have been hit with various problems and delays.

Although evacuation orders have been lifted, many residents who fled the disaster have not returned to their homes near the plant. Still, the government plans to entice people to move into municipalities around the nuclear plant.

According to the survey, 21 percent of respondents viewed the new settlement policy as “promising” for revitalizing the area, compared with 72 percent who said it was “not promising.”

One constant problem in the decommissioning work is the continual stream of contaminated water that must be stored in tanks at the site of the plant.

With space running out, the government’s policy is to treat the water and dump it into the sea, even though the process will not remove all radioactive substances.

Thirty-five percent of respondents approved this policy, up from 31 percent in the 2020 survey, while 53 percent opposed the policy, down from 57 percent.

However, 87 percent of respondents said they were worried about damage caused by rumors over the dumping of the water into the sea, such as over exaggerated claims about the effects. Of them, 48 percent were “greatly” worried while 39 percent were worried “to a certain degree.”

The government continues to hold explanatory briefings about the water-dumping policy at local sites, but the effort has not reduced the people’s concerns.

The respondents were also asked whether the government should be held responsible for failing to prevent the nuclear disaster from occurring. Eighty-four percent agreed, including 33 percent who said the state has “great responsibility” and 51 percent who cited “a certain degree of responsibility.”

Forty-five percent of respondents in their 60s and 44 percent aged 70 or older said the government was “greatly responsible.”

Twenty-eight percent of respondents gave high marks to the government’s response so far to the nuclear disaster, while 50 percent had low evaluations.

As for TEPCO, 39 percent said the utility has acted responsibly over the 10 years since the accident, compared with 43 percent who said, “It hasn’t.”

And only 32 percent of respondents said the country has learned lessons from the nuclear accident, while 57 percent said it has not.

All nuclear reactors in Japan were shut down following the Fukushima disaster. Much tougher safety standards were established, and some reactors have been brought back online.

Sixteen percent of the Fukushima residents approved restarts of nuclear plants while 69 percent said they should remain offline.

Nationwide, 32 percent were in favor of the restarts and 53 percent were against, according to a phone survey conducted on Feb. 13 and 14 that showed opposition is higher in Fukushima Prefecture.

20210224-fukushima-G-L

Half of the Fukushima respondents said restoration of the prefecture was on track, including 3 percent who said “greatly” and 47 percent who said “to a certain degree.”

In the 2012 survey, 7 percent said restoration was on track. The ratio jumped to 36 percent in 2016.

In the 2019 survey, conducted a year after most of the decontamination work was completed in the prefecture, the figure increased to 52 percent, but it has since remained at around the same level.

Sixteen percent of respondents said they feel “great” anxiety over the effects of radioactive materials released in the accident on themselves and their families, while 48 percent felt a “certain degree” of anxiety.

The overall ratio of 64 percent was down from 91 percent in September 2011 and 68 percent in 2016. But the latest figure was up from 56 percent in 2020.

By sex, 69 percent of female respondents and 59 percent of males felt anxious about the radioactive fallout.

In addition, 79 percent of all respondents were worried that the public will lose interest in the plight of the victims of the nuclear accident. Of them, 34 percent were “greatly” worried and 45 percent were worried “to a certain degree.” Nineteen percent were not worried very much or not at all.

Fifty percent think the image of Fukushima Prefecture has been restored to the pre-disaster level, but only 4 percent “largely” believe this is the case.

The overall figure has improved from 30 percent in the 2016 survey.

But the nationwide survey on Feb. 13 and 14 showed that only 40 percent believe that Fukushima Prefecture’s image has been restored.

The survey used home phone numbers for voters in Fukushima Prefecture, excluding some areas, selected at random by computer. It received valid responses from 1,049, or 54 percent, of the 1,955 voters contacted.

(Asahi Shimbun)

February 24, 2021

Source: http://www.asahi.com/ajw/articles/14216668

679-43-02/Poll

More Than Six In Ten Urban Indians Do Not Mind Watching Ads In Exchange For Free Content

YouGov’s latest global report reveals more than six in ten urban Indians (63%) think it is fair to watch ads in exchange for free content.

The report, titled ‘International Media Consumption Report 2021- Is there a new normal?’ provides an analysis of the global media landscape across 17 markets.

Across the globe, a plurality of consumers in the 17 markets favour the idea of watching advertisements in exchange for free content. Along with India, countries such as Mexico (65%), Spain (65%) and Poland (64%) highly favour this idea.

Support is comparatively lower in France (47%), Sweden (47%) and Denmark (40%), but even in these markets, only around a quarter consider watching advertising in exchange for free-content to be unfair.

For many people, COVID-19 meant spending more time at home. That translated into more time watching content - such as live TV, on-demand and streamed video. Across the globe, film and TV subscriptions such as Netflix, AppleTV+ or HBO Max are the most popular by some distance in every market featured in the study, in most, a majority of consumers have signed up to one of these services.

Music streaming services such as Spotify and digital, cable, or satellite TV subscriptions alternate between second and third place depending on the market. For all these international comparisons, it is worth bearing in mind that in some markets our sample is nationally representative, while in others it is online or urban representative.

In India, 55% of urban Indians are signed up to a film or TV subscription. Digital/ satellite TV services are the next most popular- at 41%, second highest in the world after Mexico. Music subscriptions rank third- with one in three (33%) subscribing to a paid version of a music streaming platform.

Our data shows that when global consumers were asked about the kinds of traditional media they have used in the past week, live TV came out on top. Across most of the 17 markets, over half of respondents consumed it – with the only exceptions being the UAE, Singapore, and China.

Print sits in the middle of the international pack and is particularly popular in India – where 46% of our nationally urban representative sample read a newspaper.

When asked about the digital media channels they used in the past week, a majority of respondents in most markets said they had used a search engine, logged on to social media, or seen video content online.

Large proportions also said they had communicated via messaging services, viewed content-streaming platforms, or watched live TV on their phone, tablet, or computer.

Urban Indians were the most likely among other markets to say they watched live TV on their phone, tablet or computer in the past week- at 57%. This trend is similar across age groups: majorities within most categories claim to have watched live TV in the last week, except for the 55+ group, where consumption is slightly lower - at 47%.

Consumption of online video content (59%) and social media (55%) was also high among urban Indians in the past week.

A third read a newspaper online or in an app (32%) but fewer read a magazine digitally (21%).

Consumption of radio, podcast and audiobooks was much lower and very few consumed these formats during that period.

Commenting on the report, Julian Newby, Sector Head of Media at YouGov, said: “Covid-19 has had a dramatic impact on consumer behaviour globally, and in turn, on media consumption habits. With a pandemic keeping more people indoors than ever before, digital media assumed greater importance as a means of keeping the public informed and entertained. Even then, certain traditional media formats remained popular among the masses. Our data shows that there are huge challenges for brands and advertisers looking to achieve ROI and effectively reach consumers in the right channels, at the right time, with the right message. Reliable, up-to-date insight can provide an early window into behaviour change to inform effective media planning and campaign development.”

(YouGov India)

February 25, 2021

Source: https://in.yougov.com/en-hi/news/2021/02/25/more-six-ten-urban-indians-do-not-mind-watching-ad/

679-43-03/Poll

One In Five Singaporean Gen Z-Ers Willing To Exchange Personal Data For Free Content

The pandemic has left most Singaporeans stranded at home and turning to their screens to keep them entertained. However, advertisers have seen their budgets cut or paused as sales continue to plunge.

YouGov’s new ‘International media consumption report 2021: Is there a new normal?’ white paper examines Singaporeans generational attitudes towards paid content.

While personal data and privacy concerns have become a growing concern, one in six (16%) Singaporeans agree that they are willing to give up their personal data for free content. Men are twice as willing compared to women (21% vs. 11%). Over half (55%) are unwilling and a quarter (25%) are undecided.

The data also shows that attitudes towards exchanging personal data for free content is generational. While over two in ten Gen Z-ers (21%) and Millennials (22%) are happy to give away their data, this drops to about one in ten amongst Baby Boomers (12%) and the Silent Generation (8%).

‘International media consumption report 2021: Is there a new normal?’ provides a high-level analysis of consumers’ attitudes and behaviours around the international media landscape as the sector enters a pivotal time. The white paper is based on more than 18,000 interviews across 17 global markets and explores traditional media, digital media, advertising, subscriptions and the impact of COVID-19, with the overall aim of providing a sharp tool for media planners in an uncertain time.</yougov’s>

The research finds that while some are happy to give up personal data for free content, some prefer to pay for uninterrupted entertainment services, with one in five (20%) Singaporeans preferring to pay for ad-free content. Singaporean males are more likely to do so than women (24% vs. 16%). Two in five (40%) prefer not to pay for ad-free content, and over a third (37%) are on the fence.

Again, willingness for paying to be free of ads depends much on generation. Millennials are the most willing (35%), while Baby Boomers (21%) are the least willing.

As a whole, over more than half (55%) agree that it is fair to watch ads in exchange for free content. One in ten (12%) disagree and the jury is still out for a third (33%) of the population.

The most accessed paid subscription service amongst Singaporeans is for films, movies or TV, with two in five (43%) having access to a paid subscription. This is followed by digital, cable or satellite TV (30%) and music (25%). Millennials are the most likely to have paid access to films, movie or TV subscription (51%), and Gen Z-ers are the most likely to have paid access to music, with over half (55%) saying they do. While Baby Boomers lag behind in paid access to media subscriptions as a whole, there is one channel that has gained favour – digital, cable or satellite TV service (35%).

Commenting on the report, Julian Newby, Sector Head of Media at YouGov, said: “With most of the world spending the past year at home under lockdown, we looked at attitudes towards paid content amongst Singaporeans, and found out how this differs from generation to generation. Perhaps unsurprisingly, the TikTok generation (Gen Z-ers) are happy to give away personal data for free content, while the older generation remain more hesitant. There is also a generational gap in terms of paid media channels, with Baby Boomers dominating satellite TV and millennials for films and movies. Whatever channel it is, we hope that this data will useful for those in an increasingly competitive media landscape in making better decision for ad spend in the coming year.”

(YouGov Singapore)

February 26, 2021

Source: https://sg.yougov.com/en-sg/news/2021/02/26/one-five-singaporean-gen-z-ers-willing-exchange-pe/

MENA

679-43-04/Poll

Iranian Public Opinion In The Biden Era

IranPoll partially sponsored the collection of these surveys through “IranPoll Opinion Research Support Fund in Memory of Professor Thomas Schelling”.

Survey results were released on Feb 24, 2021 at an event hosted by the Atlantic Council (Washington DC). The surveys cover a wide range of issues, including the impact of the pandemic, Iran’s regional involvements, attitudes toward the JCPOA and its future, and current political and economic state of affairs in Iran.

The study is based on two probability sample nationally representative telephone surveys. The fieldwork for first wave was conducted in October 2020 (Sept. 1 – Oct. 2, 2020) and the second wave in February 2021 (Jan. 26 – Feb. 6, 2021), among a representative sample of about 1000 Iranians per each wave. The margin of error for both surveys is about +/- 3.1%. The AAPOR2 contact rate of the October 2020 survey was 76%. The AAPOR2 cooperation rate of the survey was 81%. The overall response rate of the survey based on AAPOR2 was 60%. The AAPOR2 contact rate of the February 2021 survey was 83%. The AAPOR2 cooperation rate of the survey was 82%. The overall response rate of the survey based on AAPOR2 was 64%. Surveys were conducted using IranPoll’s standard nationally representative probabilistic sampling as detailed here.

MAIN FINDINGS:

Below please find the results of this survey in greater detail:

The frequency tables of survey results.
The presentation of the results by University of Maryland CISSM at the Atlantic Council could be watched here.
The report written based on the survey results by University of Maryland CISSM.
Charts showing some of the results created by University of Maryland CISSM are available below.

(Iran Poll)

February 21, 2021

Source: https://www.iranpoll.com/publications/biden

AFRICA

679-43-05/Poll

Top Most Important Things Nigerians Want From Their President

Market Trends International International (MTI), conducted a study across the six geo-political regions covering urban and rural areas. A total of 10,000 interviews were conducted. The sample distribution was proportionate to the population of each State and respondents were randomly selected.

Provision of full security cover for all Nigerians (31%) and creation of job opportunities for youths (21%) topped the list of the most important things Nigerians want from their President. Over the last decade, insecurity has been ravaging all the nocks and crannies of Nigeria. This takes different diverse – insurgency, kidnapping, armed robbery, cultism, Fulani’s herdsmen attack on farmers, ritual killing and activities of militant groups.

Notably, unemployment rate is on the increase as more youths graduate from schools every year to add to the millions of youths that are seeking for gainful employment. This has direct correlation with the high insecurity in the country because ‘an idle mind is the devil workshop’.

Other key issues unveiled from the study were: provision of 24/7 electricity (16%), wipe out corruption (14%), sound economy (11%) and build well equipped health facilities (7%).

Findings from the study also revealed that over half of adult population (62%) have permanent voter card (PVC). There could be some people that have registered, but are yet to collect theirs.

(Market Trends International)

February 21, 2021

Source: http://www.markettrends-int.com/top-most-important-things-nigerians-want-from-their-president/

WEST EUROPE

679-43-06/Poll

35% Of British Public See a Decrease In UK And EU Relatinship

The January 2021 Ipsos MORI Issues Index shows a sharp slump in concern about Brexit, although it remains the second biggest issue for the nation. Thirty-five per cent of the British public see the UK's relationship with the EU as a significant concern, a decrease of 25 percentage points since December 2020.

In the first wave of the index conducted during the third national lockdown in England, the proportion of Britons who cite covid-19 as a big issue facing the country remains unchanged from previous months. Three-quarters mention the pandemic as one of their biggest worries – the same level of concern that has been recorded in every month since June 2020.

Concern about the economy is the third biggest issue for Britons this month, rising five percentage points to 32%. There have also been increases in public concern about the NHS, poverty/inequality, education and unemployment.

What do you see as the most/ other important issues facing Britain today? In the first month outside of the European Union, the proportion of the public who see relations with Europe as a big issue for Britain has fallen sharply.

The drop between December and January has been especially notable for some groups. For instance, although the youngest show the lowest absolute level of concern in January (20% of 18-24 year olds mention Brexit, down from 42% in December), the largest drop has been among the oldest. The proportion of over 65s mentioning Brexit has fallen from 64% in December to 29% in January

Mike Clemence, a researcher at Ipsos MORI, said:

After the last-minute agreement of an EU-UK trade deal last month it is no surprise to see that the public’s level of concern about Brexit has fallen. However, many are still worried and it remains the second-biggest issue for Britons.
The public also continue to sustain a high level of worry about the COVID-19 pandemic. While the overall level of concern remains at the same level we’ve seen since June 2020 in this first survey wave during the third national lockdown in England we record a big jump in the proportion of the public who see the pandemic as the single biggest issue facing the country, recovering from a drop off in concern over December.

Technical note

Since May 2020 the Issues Index has been conducted over the phone; lockdown conditions mean face-to-face fieldwork is currently not an option for public opinion polling. Mode effects should be kept in mind when comparing the new data points with previous months.
Ipsos MORI's Issues Index is conducted monthly and provides an overview of the key issues concerning the country. Ipsos MORI interviewed a representative sample of 1,032 adults aged 18+ across Great Britain. The answers are spontaneous responses, and participants are not prompted with any answers.
Ipsos MORI's telephone omnibus was used for this survey. Interviews were conducted between 22 and 27 January 2021 across Great Britain. Data are weighted to match the profile of the population.

(Ipsos MORI)

22 February 2021

Source: https://www.ipsos.com/ipsos-mori/en-uk/ipsos-mori-issues-index-january-2021

679-43-07/Poll

Latest Findings From Antibody Surveillance Study Published

Over 154,000 participants took part in a home surveillance study for COVID-19 antibodies between 26 January and 8 February
Findings published by Imperial College London and Ipsos MORI show 13.9% of the population in England had antibodies against COVID-19
17,000 participants had received at least one dose of a COVID-19 vaccine, with 91% of people across all ages testing positive for antibodies after two doses of the Pfizer vaccine
Overall vaccine confidence is high with 92% having accepted or planning to accept a vaccine offer

Imperial College London and Ipsos MORI have today published their latest antibody surveillance report tracking COVID-19 infection across England.

For the first time, the study captures participants who have received a COVID-19 vaccine, and also gathers insight into how different groups feel about vaccines.

Over 154,000 participants tested themselves at home using a finger prick test between 26 January and 8 February, showing 13.9% of the population had antibodies either from infection or vaccination.

The findings show high confidence levels in the vaccine. Over 90% of those surveyed reported that they would be willing to accept, or had already had a vaccination for COVID-19.

Today’s report provides insight on antibody responses following infection, or for some participants, vaccination. It does not provide insight on other elements of immune responses following vaccination – such as the presence of T-cells - nor does it assess vaccine effectiveness, including whether a vaccine prevents severe disease, hospitalisation or death.

Health and Social Care Secretary Matt Hancock said:

These findings shed more light on rates of antibodies across the UK and among different groups, as we continue to strengthen our understanding of COVID-19.

It is fantastic to see over 90% of people surveyed would accept or had already accepted a vaccine, as we continue to expand the roll-out.

I urge anyone who has been invited for a vaccine to book an appointment. And while we are seeing rates of the virus gradually decline it is important we all hold our resolve and follow the rules as we deliver on our cautious but irreversible approach to easing lockdown.

Key findings:

Over 154,000 participants took the antibody test, with 13.9% testing positive for antibodies among vaccinated and unvaccinated people;
Antibody prevalence in unvaccinated people remains highest in London (16.9%), and in people of black (22.1%) and Asian (20%) ethnicities, and those aged 18-24 years (14.5%);
Over 17,000 participants said they had received one or more vaccine doses, with the majority receiving the Pfizer-BioNTech vaccine;
After two doses of the Pfizer-BioNTech vaccine, the proportion of participants who tested positive for antibodies was high across all age groups (100% in those under 30, and 87.9% in those 80 and over);
For individuals who received a single dose of the Pfizer-BioNTech vaccine after 21 days, the proportion testing positive for antibodies was 94.7% in those under 30; the proportion testing positive was lower at older ages ranging from 73.7% at 60 to 64 years to 34.7% in those aged 80 and over;
Overall vaccine confidence is high, with 92% having accepted or planning to accept a vaccine offer; and
Vaccine confidence varied by age, sex and also by ethnicity, highest in those of white (92.6%) and lowest of Black (72.5%) ethnicity.

The findings on antibody response following a single dose align with existing research that suggests those aged over 80 take longer to develop an antibody response to infection and the immune response is not as strong.

Antibodies are just one component of the body’s immune response produced by COVID-19 infection or vaccination. Vaccines also induce T-cell related protection, independent of antibody production. T-cell responses may vary significantly between vaccines and may be particularly important in influencing duration of protection.

The Joint Committee on Vaccination and Immunisation (JCVI) noted that in Pfizer’s clinical trial, protection against coronavirus was very high (89%) between 14 and 21 days after vaccination, despite very low levels of antibodies measured at the same time. This suggests that early antibody response does not correlate with clinical protection.

There is still insufficient information to say how protected a person may be from COVID-19 based on a positive antibody test result, and it does not mean they are immune. It is vital everyone continues to follow the rules in order to keep themselves and those around them safe.

Data from a Public Health Scotland study published this week has found that hospital admissions four weeks after the first dose were reduced by 85% and 94% for the Pfizer and AstraZeneca jabs respectively. Public Health England’s SIREN study also shows good evidence that the Pfizer-BioNTech vaccine helps to interrupt virus transmission, and that one dose is effective against the virus from three to four weeks after the first dose.

PHE’s analysis of routine testing data also shows that one dose is 57% effective against symptomatic COVID-19 disease in those aged over 80. This effect occurs from about 3 to 4 weeks after the first dose. Early data suggests the second dose in over 80s improves protection against symptomatic disease by a further 30%, to more than 85%.

Professor Helen Ward, lead author for the REACT study of population prevalence, said:

It is very encouraging to see that uptake and confidence in the vaccination programme is so high, and that most people develop a detectable antibody response after one dose. Our findings suggest that it is very important for people to take up the second dose when it is offered. We know that some groups have concerns about the vaccine, including some people at increased risk from COVID-19, so it is really important that they have opportunities to discuss these and find out more.

Kelly Beaver, Managing Director – Public Affairs, Ipsos MORI said:

It’s deeply encouraging to see such high levels of positivity towards receiving a COVID-19 vaccine among the population in our latest REACT study. That combined with our findings on the antibody response in those vaccinated show a cause for cautious optimism.

The study uses a finger prick device to use at home and can tell someone if they tested positive for antibodies in under 15 minutes. Some studies, including the PHE antibody surveillance studies, take a larger sample of blood to analyse in the lab.

The REACT antibody data follows preliminary data from PHE on vaccine effectiveness showing clear protection from the first vaccine dose, particularly against severe disease. It supports the decision to maximise the number of people vaccinated with a single dose and delay a second dose.

The government and the NHS are working hard to encourage people in all communities to come forward and accept the offer of a jab. This includes working closely with the NHS and faith and community groups, to support and reach people who are eligible for a vaccine, by providing advice and information in over thirteen languages. Over £23 million funding has already been allocated through the Community Champions scheme to 60 councils and voluntary groups across England to expand work to support those most at risk from COVID-19 and boost vaccine take up.

(Ipsos MORI)

25 February 2021

Source: https://www.ipsos.com/ipsos-mori/en-uk/latest-findings-antibody-surveillance-study-published

679-43-08/Poll

Support For Scottish Independence Falls Back

Ipsos MORI’s Scottish Political Monitor, run in partnership with STV News, finds that the SNP are still in pole position ahead of May’s Holyrood elections. However, support for Scottish independence has fallen since last November - by four percentage points. The First Minister’s satisfaction ratings have also dropped since last October, although they remain the highest of any of the party leaders.

52% say they are likely to vote for the SNP in the constituency vote, while 23% will vote for the Scottish Conservatives and 15% for Scottish Labour;
52% would vote Yes in an independence referendum, slipping slightly from 56% in November - while 48% would vote No;
Scottish independence is seen as the most important issue in helping people decide which party to vote for (44%), followed by education (32%), healthcare/ NHS (25%) and coronavirus (20%).
Over a third of Scots (36%) say the Holyrood inquiry into the Scottish Government’s handling of the accusations against Alex Salmond has made them less favourable towards the SNP, although most (58%) say it has made no difference to their view of the party.

Scottish Parliament voting intention

The SNP retains a very comfortable lead in voting intention for both constituency and list votes in next May’s Scottish Parliament elections, with the Conservatives in second place and Labour in third.

Headline Scottish Parliament voting intention figures for the constituency vote are:

SNP: 52% (-3 compared with 20-26 November)
Scottish Conservatives: 23% (+1)
Scottish Labour: 15% (+1)
Scottish Liberal Democrats: 5% (-1)
Scottish Green Party: 3% (+2)
Other: 2% (unchanged)

Headline Scottish Parliament voting intention figures for the regional vote are:

SNP: 47% (unchanged)
Scottish Conservatives: 22% (unchanged)
Scottish Labour: 14% (-2)
Scottish Green Party: 8% (+1)
Scottish Liberal Democrats: 6% (unchanged)
Other: 3% (+1)

Three in ten (31%) say they may change their mind about which party they’ll cast their constituency vote for:

Those who say they’ll vote SNP or Conservative are surer of their vote than those voting Labour. Labour voters who may change their mind are most likely to consider the SNP, while SNP voters who may change their mind are most likely to consider Labour.

Top issues for voters

Independence is seen as the top issue helping voters decide which party they’ll vote for, with 44% mentioning it (note these are spontaneous, top-of-mind responses, not prompted).
Independence is followed by education (mentioned by 32% of voters), the NHS (25%), coronavirus (20%) and the economy (18%).

Top issues for voters

Salmond inquiry

There are signs that the Holyrood inquiry into the Scottish Government’s handling of the accusations against Alex Salmond is starting to impact on voters’ perceptions of the SNP.

Over a third of Scots (36%) say the inquiry has made them less favourable towards the SNP, although most (58%) say it has made no difference to their view of the party.
Among those who voted SNP at the last General Election, one in five (21%) say it has made them less favourable towards the SNP.

Impact of Alex Salmond Inquiry

Scottish independence

Support for independence has slipped, although Yes retains a narrow lead. Among those who would be likely to vote in an independence referendum, 52% say they would vote Yes while 48% would vote No. This is lower than in November 2020, when Ipsos MORI/STV polling showed a larger Yes lead (56% Yes/ 44% No).

Support for scottish independence

Over half (56%) of Scots say that the UK Government should allow another independence referendum to be held within the next five years if the SNP wins a majority of seats in the 2021 Scottish Parliament elections – while 41% say that the UK Government should not allow this. Support for this has fallen by eight percentage points since October 2020.
In the event that the SNP wins a majority of seats but the UK Government refuses to allow another independence referendum, two in five Scots (42%) say that the Scottish Government should accept that a referendum cannot be held in the next five years unless the UK Government changes its mind. A third (34%) think the Scottish Government should take the UK Government to court to try and establish a legal basis for holding a referendum, while 18% say the Scottish Government should hold another referendum anyway without the UK Government’s consent.

Party leaders

Nicola Sturgeon remains the highest rated party leader among the Scottish public, with a ‘net’ satisfaction rating of +32 – although this is 16 points lower than when Ipsos MORI and STV last polled on this in October 2020.

Satisfaction with Scottish Party Leaders

Scots are split on whether Anas Sarwar or Monica Lennon would make the best leader for Scottish Labour - 28% say Sarwar would be the best leader and 25% favour Lennon, while 44% don’t know.
Among those who say they would vote Labour in May, Sarwar enjoys a narrow lead, with 40% saying he would be the best leader compared with 35% who say the same of Lennon.

Emily Gray, Managing Director of Ipsos MORI Scotland, commented:

This latest poll from Ipsos MORI and STV News shows a fall in support for independence, and a corresponding increase in support for staying in the Union – though Yes still has a four-point lead over No. That’s important for Scotland’s political parties, since independence is the top issue voters say will help them make up their minds about which party to vote for in May’s Holyrood elections. At this point the SNP look on course to win a majority of seats, but the next few weeks are set to be challenging for the party, with the Salmond inquiry ongoing – and our poll shows that this issue has started to cut through with Scottish voters.

(Ipsos MORI)

25 February 2021

Source: https://www.ipsos.com/ipsos-mori/en-uk/support-scottish-independence-falls-back

679-43-09/Poll

The Boom In Online Shopping And Delivery Services

Since the beginning of 2020, the health crisis has profoundly changed the consumption patterns of the French. Boom in online shopping and delivery services, changes in purchasing criteria… discover below a study devoted to French people who say they have made online purchases during the last 12 months.

An increase in online shopping

Among the French who say they have made purchases on the internet in the past 12 months:

37% indicate ordering more often than before the health crisis (42% of women vs. 32% of men)
39% say their average basket has increased since the start of the pandemic (42% of women vs. 35% of men)

The boom in delivery services

In view of COVID-19, 40% of respondents use home delivery more often, 28% use relay point delivery, and 23% use the click & collect service.

The most popular product categories

When polling consumers to find out the types of products purchased online in the past 12 months, clothing, footwear and accessories come out on top at 58% , followed by cultural products (47%) and high-tech products & household appliances (39%).

In detail, there are significant differences between men and women . Indeed, the latter are significantly more likely to have ordered clothes, shoes and accessories (66% vs. 49% of men), cultural products (52% vs. 40% of men) or even cosmetics (45% vs. . 25% of men). Conversely, men have turned more to high-tech products & household appliances (46% vs. 33% of women) and the DIY and gardening category (26% vs. 17% of women).

What are the main criteria for buying online?

In view of the current health context, delivery conditions are particularly important in the eyes of consumers. After the product price (59%), the cost of delivery (44%) and delivery times (37%) are the two most cited purchase criteria.

Have these online shopping criteria grown in importance due to the pandemic?

Among those who cite Made in France , 73% consider that this criterion has been more important since the start of the health crisis
Among those who cite promotions , 61% indicate that this criterion has been more important since the start of the health crisis
Among those who cite the price of delivery , 48% say that this criterion has been more important since the start of the health crisis
Among those who cite the price of the product , 40% say that this criterion has been more important since the start of the health crisis

Methodology :

Omnibus study carried out from January 19 to 21, 2021 among 1,017 people representative of the national population aged 18 and over, according to the quota method.

(YouGov France)
February 25, 2021

Source: https://fr.yougov.com/news/2021/02/25/boom-achats-en-ligne-et-services-de-livraison/

679-43-10/Poll

Health Barometer # 4 - Yougov X 20 Minutes X Doctissimo

Strong increase in the desire of the French to be vaccinated

Up again this month, 54% of French people say they will get vaccinated as soon as they are affected (+4 points). The French not wishing to be vaccinated evoke the lack of perspective on the effectiveness of the vaccine (71%), the fear of side effects (50%) and the fact of being against vaccines in general (15%).

The habits of the French during this period

Nearly one in 2 French people say they pay more attention to their diet and lifestyle in order to protect themselves from possible contamination (48%, -3 points) . However, only 44% of French people say they have practiced regular physical activity over the past two weeks (+4 points). In decline this month, the morale of the French is still impacted by the current context linked to COVID-19 (51%, -3 points).

Nearly 1 in 5 French people say they have canceled or postponed at least one medical appointment for fear of contracting the COVID-19 virus (21%, +1 point).

The “Tous Anti-Covid” application

To date, nearly 4 in 10 French people say they have downloaded the “Tous Anti-Covid” application.

* Any total or partial publication must imperatively use the following complete statement: "YouGov Barometer for 20 Minutes and Doctissimo".

The detailed results of the 4th edition of the barometer are available here

Access the analysis note of the 3rd edition of the barometer here

Methodology :

Omnibus study carried out from February 15 to 16, 2021 among 1,000 people representative of the French national population aged 18 and over, using the quota method.

(YouGov France)

February 25, 2021

Source: https://fr.yougov.com/news/2021/02/25/barometre-de-la-sante-4-yougov-x-20-minutes-x-doct/

679-43-11/Poll

Rare Diseases: Europeans And In Particular The French Do Not Accept Fatality

Faced with what constitutes the reality of the painful journey of many parents of children suffering from rare diseases, many Europeans imagine that they would not agree to accept fatalism: if one of their relatives were suffering from a rare disease, 72% would not accept the impossibility of obtaining a diagnosis for several years (74% of French people) and 72% would also not admit to discovering that no research is being carried out to develop a treatment against this disease (75% of French people), considering in both cases that it is possible to act if all the actors concerned are mobilized.

They applaud the measures that could be put in place today to improve the care of patients with rare diseases and the support of their relatives: they consider it important or even essential to train health professionals when the announcement of the diagnosis (94% of Europeans, 95% of French people), to develop a “culture of doubt” by encouraging health professionals to take more account of the symptoms that parents describe to them, in order to reduce error or diagnostic error in children (91% of Europeans, 94% of French people) or to systematically screen at birth for rare diseases for which there is an effective treatment (90% of Europeans, 92% of French people).

Europeans are convinced that funding research projects on innovative treatments against rare diseases makes it possible to advance research for other diseases: 90% think so, and even 94% of French people.

They are also extremely in favor of accelerating the procedures for making innovative treatments available when there is a vital emergency (90% of Europeans and 93% of French people) and this is even for the majority of them. them essential.

(Ipsos France)

February 27, 2021

Source: https://www.ipsos.com/fr-fr/maladies-rares-les-europeens-et-notamment-les-francais-nacceptent-pas-la-fatalite

679-43-12/Poll

Sunday Question: 3 Percentage Points Loss At The CDU

Movement in voting intent - losses in the Union and the Left, gains in the SPD, FDP and AfD

The FDP was also able to gain another percentage point in February and landed at 8 percent. The AfD wins a point with a total of 11 percent. In addition to the CDU, the left is also losing and falling by one percentage point to 8 percent. Only the Greens remain unchanged in February at 18 percent. The other parties get 6 percent of the vote.

Germans judge politicians to deal with the crisis noticeably worse than at the beginning of the crisis

The assessment by the German that Chancellor Angela Merkel is handling the Corona crisis well is 43 percent in February 2021, 14 percentage points less than in April 2020, when 57 percent of those surveyed expressed their confidence in her. The assessment is not much different for Markus Söder, who in February only 40 percent attest to a good procedure (cf. 53 percent in April 2020). Olaf Scholz achieved 21 percent vs. 34 percent ten months ago, and trust in Jens Spahn also fell from 40 percent to 28 percent. Only Armin Laschet's values remain constant, but at a low level. In April 2020, 18 percent certified that the NRW Prime Minister had a good approach to the crisis, while 17 percent currently say so.

This is the result of the current Sunday question, for which 1,619 people out of 2,014 survey participants who are eligible to vote submitted their voting intention between February 18, 2021 and February 22, 2021.

(YouGov Denmark)

February 26, 2021

Source: https://yougov.de/news/2021/02/26/sonntagsfrage-3-prozentpunkte-verlust-bei-der-cdu/

679-43-13/Poll

International Study On Anti-Covid Rules: Italians Stopped At The Bare Minimum

A YouGov survey of nearly 19,000 people in 17 countries and regions shows us where people have worked hard to protect themselves from the spread of the virus.

Periodically in Italy, the transitions from orange to yellow areas see the pouring of many people into city centers, who "take advantage" of the newfound freedom causing crowds that generate controversy, but in fact do not violate the rules.

Today a new international YouGov survey, conducted in 17 countries, shows that 56% of Italians describe their approach to the coronavirus rules saying "I followed the rules when and in the way they were introduced, but I did not act in advance or done more than required by the government. ”This makes Italians the most likely to adopt the“ bare minimum ”approach in the practice of security measures , to the same extent as Singapore and Denmark.

The people of Hong Kong are more likely to go further when it comes to protecting yourself and others from illness. Six out of ten people (61%) said: " I took protective measures before the government said so and I went beyond what the government prescribed ."

Mexicans are the second to say they have gone beyond what the government demands, at 54%. This could be a legacy of the government's slow response in the early stages of the outbreak of the pandemic, as well as an indication of Mexicans overzealous - albeit in the recent study mentioned earlier, while 84% of Mexicans say they following the rules, only 30% say the same about people in their neighborhood - the biggest discrepancy observed.

Just over a third of Italians (36%) say they have done more than the government requested, while Poles and Americans are the most likely to say they have not heeded the rules. One in six people in each of these countries (17%) confessed that "they have only followed the rules I wanted to follow or that I think make sense, but otherwise I did what I wanted ".

(YouGov Italy)

February 23, 2021

Source: https://it.yougov.com/news/2021/02/23/covid-compliance/

679-43-14/Poll

On The Money: The Evolution Of The Banking And Insurance Sector In Italy

COVID-19 has impacted the financial sector globally, causing disruption in several markets, as well as between employees and consumers.

On the occasion of the publication of the new global Banking & Insurance 2021 study, in YouGov we investigated the impact of COVID-19 on the perception of Italian consumers of banks and insurance companies.

The accentuated gap in advertising recollection

2020 created a pronounced gap in advertising recollection between online and traditional insurance brands. Since the lockdown in March 2020 there has been a decline, probably due to budget cuts, in the average Awareness of online insurance. While the traditional insurance sector seems to have even stepped up its communication activities during the pandemic.

The same gap is noticeable in the banking sector. During 2020, the advertising memory in the traditional sector settles at levels that are decidedly lower than those of the online, even if the difference is less marked than in the insurance sector.

Recommendation Ranking

The pandemic, as well as on the advertising memory, has also impacted on the perception of Italians of banking and insurance institutions. The new Recommendation * Ranking 2020 shows the institutes most “recommended” by Italians to their friends or relatives. Intesa Sanpaolo strengthens its leadership compared to 2019, confirming itself as the most recommended brand by Italians. BancoPosta stable in second position. Unipol Sai is the brand to grow the most in this sense, moving from sixth position (2019) to third in 2020.

Who are the Italians who own investment products and are familiar with online banking?

In a pandemic context, where online is becoming increasingly essential in the provision of services of any kind, we wanted to study a particularly strategic target for banking and insurance institutions. Italians who regularly access online banking services and have at least one investment product such as shares or bonds, pension funds, individual savings plans, represent 25% of the adult population .

They are a target of readers : 56% of them regularly read books (vs. 37% national average) and among the interests that distinguish them, travel, science, technology and keeping up to date with national and international news emerge.

They are very related to television , but do not exceed in use: 53% of them say they watch it for 11 or more hours a week. The share of those who watch it for more than 30 hours is instead in line with the national figure (about 9%). Finally, although they are mostly over the age of 35, they are very familiar with streaming , so much so that they declare how streaming has changed the way they watch TV significantly above average.

The banking and insurance institutions preferred by those who invest and access online banking services

Thanks to the integration of YouGov Profiles (profiling tool) and YouGov BrandIndex (brand health monitoring tracker) data, we compared the propensity to recommend banking and insurance institutions in the target described above (investors who use online banking services ) with respect to the total population.

In first position in both rankings we find Intesa San Paolo with a similar score between the two rankings. However, the second and third positions differ according to the target considered. Investors using online banking services place Unipol Sai Assicurazioni and Generali in second and third place, while BancoPosta occupies the second position considering the Italian population as a whole.

Note the particularly positive performances on the investor target of UnipolSai, Generali and, above all, Fineco.

(YouGov Italy)
February 25, 2021

Source: https://it.yougov.com/news/2021/02/25/money-levoluzione-del-settore-bancario-e-assicurat/

679-43-15/Poll

The Financial Sector In Spain After Covid-19

On the Money: Yougov's Global Banking & Finance Report 2021 - The financial sector in Spain

The arrival of a global crisis, the increase in distrust in banks or the diminishing use of cash are some of the elements that, after the crisis caused by COVID-19, have determined the new reality of consumption and services financial For this reason, YouGov has prepared a global analysis of the financial sector, to discover what are some of the most relevant results of this industry after the pandemic and the new purchasing and use attitudes of users.

At a local level, from YouGov Spain, we analyze the most significant results obtained thanks to our Profile and BrandInex tools to understand the current situation of this sector in the country.

If you want to know more about the most relevant conclusions at a global level, download our new White Paper On the Money: Yougov's Global Banking & Finance Report 2021.

The financial sector in Spain

In each and every one of the crises unleashed throughout modern and recent history, banks have played a notable role. However, unlike the position and image that was implemented in this sector after the 2008 crisis and the subsequent euro crisis, the crisis caused by COVID-19 has positioned it as one of the main promoters of the recovery. What is the Spanish position towards the banking sector? How has the current situation affected the consumption and purchase of new financial products? What is the current profile of the users of some of the best known banking entities?

Savings and product ownership you investment

From pension plans to investments in the real estate sector. What are the savings and investment products that Spanish men and women have today?

While 37% of those surveyed affirm that they do not have savings or investment products, the rest are divided into holders of a bank deposit that allows you to enter or withdraw money (33%), in second place, pension plans (16% ), fixed-term bank deposit in third place (8%) and, in fourth place, investments in the Stock Market (6%).

On the other hand, of those surveyed, almost three out of 10 people (29%) admit that they do not save at the end of each month, compared to 40% who say they save less than 500 euros and 13% who say they save more than this amount, between 500 and 1000 euros per month.

The banking sector and new technologies

The arrival of the crisis has accelerated the decline in the use of cash in some countries. Sweden, China or Poland are among the top three countries that prefer to use some of the new payment methods compared to others such as Mexico or Germany, which continue to tend towards cash.

In the case of Spain, the statement "I prefer to use cash" receives a total of 36% votes against, compared to 33% votes in favor. In other words, more and more Spaniards tend to put money aside and opt for any of the new forms of payment.

PayPal, Bizum or the banks' own apps are some of the new forms of payments most used by those surveyed. In the first place, 43% of those surveyed claim to use PayPal as one of the frequent payment systems. After this, we find the Bizum application with 24%, followed by the banks' own apps, with 20%.

The arrival of new technologies has also changed the way we communicate with our bank when carrying out procedures or contracting products, something that has been accelerated by the arrival of the pandemic and mobility and capacity restrictions. Compared to 20% who interact with their bank in person, almost four out of 10 Spaniards (38%) carry out any type of management through their smartphone with the banking platform app and 33% use their computer .

Finally, of the surveyed population that claims to use the bank's app, 17% claim to use it once a day, 16% two to 3 times a week and 11% less than once a week.

Do you want to know what is the profile of the users of some of the best known banking entities in Spain? Read our profile peeks to find the similarities and differences between the clients of two of the most important banks in the country.

(YouGov Spain)
February 22, 2021

Source: https://es.yougov.com/news/2021/02/22/el-sector-financiero-en-espana-tras-el-covid-19/

NORTH AMERICA

679-43-16/Poll

Majority of Americans Confident in Biden’s Handling of Foreign Policy as Term Begins

But the sharp partisan divides in views of the presidential election and its aftermath are also reflected in attitudes about U.S. foreign policy, particularly Biden’s handling of world affairs. Nearly nine-in-ten Democrats and Democratic-leaning independents (88%) express confidence in Biden’s ability to handle foreign affairs, compared with only 27% of Republicans and Republican leaners. Just 17% of conservative Republicans say they have confidence in Biden’s handling of foreign policy. Among moderate and liberal Republicans, 42% say this. Conservative and moderate Democrats are about as confident in Biden’s foreign affairs ability as are liberal Democrats.

Large majorities of Americans say it is important that the United States is respected around the world (87% say it is very or somewhat important) and that Biden’s leadership will result in other countries viewing America more positively (69% say this). A recent Center survey in France, Germany and the United Kingdom demonstrates how Biden’s election has improved America’s standing among those European allies after a sharp downturn during the Trump administration. Younger Americans are less willing than older adults to say it is important the U.S. is respected by other countries.

Nearly two-thirds of Americans or more also say the U.S. benefits a great deal or a fair amount from being a member of international bodies such as NATO, the United Nations and the World Health Organization (WHO), the latter of which the U.S. just rejoined under the Biden administration. More than eight-in-ten Democrats see benefits in membership for each organization. But only 38% of Republicans say the U.S. benefits by being a member of the WHO, with 46% saying the same about the UN, even as more Republicans say a NATO membership benefits the country (55%).

As to America’s role in the world, there is broad support among the public for working closely with U.S. allies. Nearly two-thirds (64%) say that the U.S. should consider the interests of other countries, even if it means compromising. Only 34% say the U.S. should follow its own interests, even when allies disagree. Americans expressed similar levels of support for working with other countries in 2018 and 2019.

In addition, 78% of Americans say they want to see the U.S. share a leadership role in the world, while only around one-in-ten want the U.S. to either be the single world leader or not play any leadership role at all. Those who favor shared leadership were asked if the U.S. should be the most active of leading nations, or about as active as others. A majority of this group (or 48% of the overall public) wants the U.S. to be about as active as other leading nations; 29% say the U.S. should be the most active. This figure has remained relatively steady over the past three decades.

But there is less consensus on the efficacy of multilateral order and whether the U.S. should be more involved in foreign affairs with so many dire problems at home. A slim majority of Americans say many of the problems facing the country can be solved by working with other countries (54%), compared with 45% who say few problems can be solved this way. Half of Americans want to pay less attention to problems overseas and concentrate on problems at home, while 49% say it is best for the country’s future to be active in world affairs.

Compared with Republicans, Democrats are more likely to favor working with other countries and being active in world affairs. And young Americans (ages 18 to 29) are more likely than older Americans to prefer considering the interests of allies and to say that the U.S. can solve many problems by working with other countries. But older Americans are generally more likely to want to be active in foreign affairs compared with younger Americans.

The American public’s top foreign policy priorities are focused on key issues facing the nation, including protecting the jobs of American workers, reducing the spread of infectious diseases like the coronavirus and protecting the nation from terrorist attacks. A further 55% say improving relationships with allies, a major Biden administration goal, should be a top priority.

Fewer than a third of Americans see strengthening the United Nations, aiding refugees, reducing military commitments overseas or promoting democracy abroad as top priorities. Since 2018, Americans have become more concerned about the spread of disease and limiting the power and influence of China but less concerned about strengthening the UN.

Across most of the foreign policy priorities tested, older Americans are more likely than young people to name each issue as a top priority. Republicans are far more likely to prioritize jobs, fighting terrorism and maintaining a U.S. military advantage over other countries. Democrats, meanwhile, are more focused on the reducing the spread of infectious diseases, such as COVID-19, and dealing with global climate change.

On Biden’s handling of specific policies, Americans express more confidence in his ability to improve relationships with allies (67% have a lot or some confidence) than in his ability to deal effectively with China (53% confident). Around six-in-ten support Biden’s ability to handle the threat of terrorism, make decisions on the use of military force, deal with climate change and make good decisions about international trade.

These are among the findings of a new survey conducted by Pew Research Center on the Center’s nationally representative American Trends Panel among 2,596 adults from Feb. 1-7, 2021.

As Biden presidency begins, Americans broadly express confidence in his ability to handle world affairs

Overall, a 60% majority of Americans express confidence in U.S. President Joe Biden to do the right thing when it comes to world affairs. A smaller share (39%) say they are not confident he will do the right thing when it comes to international issues. However, partisans are far apart in their views of Biden’s abilities on the world stage.

A large majority of Republicans and Republican leaners say they are not confident that Biden will do the right thing on the international stage: 72% say they lack confidence, including nearly half who say they have no confidence at all (47%).

And while Republicans across the ideological spectrum say they lack confidence in Biden, an overwhelming majority of conservative Republicans say this (82%), while moderate and liberal Republicans are slightly more divided: About six-in-ten (58%) say they do not have confidence in Biden, while about four-in-ten (42%) say they have at least some confidence in the new president to make the right decisions about international affairs.

As has been the case for previous presidential administrations dating back to George W. Bush, there are stark partisan gaps in confidence in the U.S. president to handle international affairs.

Throughout Donald Trump’s presidency, Democrats expressed low levels of confidence in him to do the right thing regarding world affairs. At the same time, Republicans were largely confident in his ability to handle foreign issues – with over eight-in-ten saying they had at least some confidence in Trump throughout his tenure.

Today, Democrats and Republicans (including those who lean to each party) express opposing views of Biden: 88% of Democrats are confident in Biden’s ability to make the right decisions about world affairs, while just 27% of Republicans say the same. Republicans’ early assessments of Biden are also slightly higher than Democrats’ views of Trump in 2017; then, 16% of Democrats said they had confidence that Trump would do the right thing regarding world affairs.

Echoing confidence in Biden’s ability to handle world affairs overall, majorities of Americans also express confidence in Biden to deal with many specific aspects of U.S. foreign policy – though some issues garner more confidence than others.

Americans express the most confidence in Biden when it comes to improving relationships between the United States and its allies: Fully 67% say they are at least somewhat confident Biden will make progress in this arena. This includes nearly four-in-ten who say they are very confident. Only about a third of U.S. adults say they are not confident Biden can do this.

About six-in-ten also say they have confidence that Biden can deal effectively with the threat of terrorism (60%), deal effectively with global climate change (60%), make good decisions about the use of military force (59%) or make good decisions about international trade (59%). About a quarter or more of adults say they are very confident he can do each.

Americans are a bit more divided on whether Biden can deal effectively with China: While just over a half of adults say they are confident (53%), 46% say they are not confident. Just 19% say they are very confident in his ability to make good decisions when it comes to China – the lowest of the six items asked about on the survey.

As was true during Trump’s presidency, partisans express significantly different levels of confidence in the president to handle various aspects of foreign policy.

Overwhelming majorities of Democrats say they are very or somewhat confident that Biden can improve relationships with allies (93%), deal effectively with the threat of terrorism (89%) or make good decisions about international trade (89%). Similar majorities also say they have confidence in Biden to make good decisions about the use of military force (87%), deal effectively with global climate change (86%) and deal effectively with China (83%).

Across all issues surveyed, Republicans express significantly less confidence in Biden. For example, there is a 65 percentage point gulf between Republicans and Democrats on Biden’s ability to make good decisions about international trade. Nearly nine-in-ten Democrats say they are confident, while just a quarter of Republicans say the same (24%).

Compared with the other issues asked about on the survey, Republicans express somewhat more confidence that Biden can improve relationships with U.S. allies (37%). This includes 10% who say they are very confident he can restore relationships. Similarly, while Biden enjoys wide-ranging confidence among Democrats to handle a number of international issues, they are most confident in his ability to repair relationships with allies: 93% of Democrats say this, including 63% who say they are very confident.

Republicans and Democrats both express the least amount of confidence that Biden can deal effectively with China. Just 19% of Republicans say he can do this, compared with 83% of Democrats – still a substantial majority, though somewhat lower ratings than for other issues.

On balance, more than twice as many Americans say countries will view the United States more positively than negatively now that Biden is president (69% vs. 29%). This includes three-in-ten who say other countries will view the U.S. a lot more positively with Biden in the White House.

There are some modest demographic divides on this question. Younger adults are more likely than older adults to say the U.S. will be viewed more positively: 77% of those under 30 years of age say the country will be seen in a more positive light, while a smaller majority of those 65 and older say the same (65%).

And while majorities of adults – regardless of their education level – say the U.S. will be viewed more positively, those with a college degree or more are considerably more likely to express this view than those with no four-year degree (81% vs. 63%, respectively).

One of the largest divides in views of Biden’s impact on the United States’ image worldwide is by partisanship. About four-in-ten Republicans say Biden’s presidency will lead to more positive views of the U.S., while a majority in the GOP say countries will view the U.S. more negatively. In contrast, Democrats overwhelmingly say Biden’s election will lead to more positive views of the U.S.

Beyond differences between Republicans and Democrats, there are sizable differences among Republicans in views of Biden’s impact on U.S. image. By a two-to-one margin, conservative Republicans are more likely to say the U.S. will be viewed more negatively (66% vs. 31%). In contrast, a small majority of moderate and liberal Republicans say the U.S. will be viewed more positively (57% more positively vs. 41% more negatively).

Democrats are nearly unanimous in their view that the United States will be viewed more positively: At least 90% of Democrats across the ideological spectrum say this.

Most adults say it is important that other countries respect the U.S.

A large majority of Americans say it is important that the U.S. is respected by other countries around the world (87%), including about half who say it is very important. Only small shares say it is not too (9%) or not at all (4%) important for other countries to respect the United States.

By and large, younger and older adults agree that it is at least somewhat important that the U.S. is respected. But there are more significant differences when it comes to the strength of importance. Overall, 50% of adults say it is very important for countries around the world to respect the U.S. Among adults younger than 30, just 29% say it is very important. This compares with half of adults ages 30 to 49, 55% of adults 50 to 64 and around six-in-ten of those 65 and older.

Overall, Democrats are slightly more likely than Republicans to say it is important that the U.S. is respected (91% vs. 82%). While 54% of Democrats say it is very important for other countries to respect the United States, a slightly smaller share of Republicans say the same (46%).

Strong support for U.S. sharing global leadership role

Americans continue to be generally supportive of the U.S. sharing a global leadership role with other countries. When asked to consider the country’s leadership role in the world, about eight-in-ten (78%) say the U.S. should play a shared leadership role. In comparison, just 11% say the U.S. should be the single world leader and 10% say the country should not play any leadership role.

Among those who say the U.S. should play a shared leadership role, people were asked whether the U.S. should be about as active or more active than other countries on the world stage. About half of the American public (48%) say they want to be as active as other leading nations, compared with 29% who say they want to be the most active in the world.

Americans’ preference for the U.S. playing a shared leadership role has remained relatively consistent since this question was first asked in a telephone survey in 1993. Similarly, the share of Americans who favor single world leadership or no leadership role at all has remained small over the past 28 years.

While majorities in both major parties support the U.S. playing a shared leadership role in the world, there are some differences along partisan lines.

Democrats and Democratic-leaning independents are more likely than Republicans and Republican-leaning independents to say the U.S. should share global leadership responsibilities (86% vs. 69%, respectively). Liberal Democrats are more likely to hold this view than conservative or moderate Democrats (90% vs. 83%). And among Republicans, about three-quarters (74%) of moderates or liberals say the U.S. should play a shared leadership role, significantly more than the 66% of conservative Republicans who say the same.

While a relatively small share of Americans say the U.S. should not play any leadership role in the world, younger adults are more likely to express this view than their older counterparts. Americans ages 18 to 29 are more likely than any other age group to say the U.S. should not have any global leadership role (16% hold this view).

Many Americans want to account for allies’ interests, but divided views on level of participation in world affairs

On decisions of foreign policy, about two-thirds (64%) of Americans say that the U.S. should take into account the interests of its allies, even if it means making compromises, while 34% say the country should follow its own national interests, even when its allies strongly disagree. The share of Americans who support taking allies’ interests into account has remained relatively stable since 2019.

Democrats are more likely than Republicans to say the U.S. should take allies’ interests into account and compromise: 80% of Democrats hold this view, compared with 47% of Republicans. Republicans are in turn more likely to favor following U.S. national interests, even when allies disagree (51% vs. 20% of Democrats).

While majorities across all age groups say the U.S. should take allies’ interests into account, even if it requires compromise, Americans ages 18 to 29 are particularly likely to say this: 74% hold this view. And those with a bachelor’s or postgraduate degree are more likely than those with less education to favor considering the interests of allies, while the opposite is true on whether the U.S. should follow its own national interests, even when allies strongly disagree.

Americans also express divided views on the level of engagement on the world stage. Half of U.S. adults say the country should pay less attention to problems overseas and concentrate on domestic problems, while 49% say it is best for the future of the U.S. to be active in world affairs. This division on U.S. participation in world affairs has been consistent over time.

Democrats are more likely to favor the U.S. being an active participant in world affairs. About two-thirds of Democrats (65%) say this, compared with about one-third (32%) of Republicans.

Adults 65 and older are more likely than all other age groups to say it’s best for the future of the U.S. to be active in world affairs (57% express this opinion).

Americans narrowly see solutions to U.S. problems through international cooperation

Americans are somewhat divided on the question of international cooperation’s ability to solve problems facing the country. Over half (54%) of U.S. adults believe many of the problems facing their country can be solved by working with other countries, compared with 45% who say few problems can be solved this way.

About six-in-ten Hispanic adults (63%) say many problems facing the U.S. can be solved by working with other countries, significantly more than the share of White adults who say the same.

Adults with more education are more likely than those with less education to say many problems can be solved by working with other countries: 63% of Americans with a postgraduate degree say international cooperation can solve many U.S. problems, compared with 52% of Americans with a high school diploma or less.

Democrats and Republicans are sharply divided on the question of international cooperation to solve problems facing the country. About seven-in-ten Democrats (71%) say that working with other countries can solve many problems facing the U.S., compared with one-third of Republicans. In contrast, 66% of Republicans say that few problems are likely to be solved by working with other countries.

Majorities of Americans are positive on membership in international organizations

Six-in-ten or more of U.S. adults say the U.S. benefits at least a fair amount from membership in NATO, the United Nations and the World Health Organization (WHO). And three-in-ten or more say the U.S. benefits a great deal from its membership in these organizations. In contrast, roughly one-third or fewer believe the U.S. does not benefit from membership in each international organization.

Previous Pew Research Center phone surveys have found that Americans have been more positive than negative toward NATO (57% favorable in 2020), the UN (62% favorable in the same year) and the WHO (53% said the organization had done a good job dealing with the coronavirus outbreak).

Democrats are much more likely than Republicans to say the U.S. benefits from membership in each international organization. For example, Democrats are 50 percentage points more likely than Republicans to say the country benefits from WHO membership (88% vs. 38%, respectively). The Biden administration recently announced that the U.S. would resume funding to the WHO, after the Trump administration ceased funding last summer.

Economic and security issues are public’s top foreign policy priorities

Americans view economic and national security issues to be among the most pressing long-range foreign policy goals in 2021. At the top of the list of the 20 foreign policy goals polled, three-quarters consider protecting American jobs as a top priority. Fighting disease and combating terror attacks came in a close second, with about seven-in-ten seeing an urgent need to address these security threats. Majorities also see limiting the spread of weapons of mass destruction and improving relationships with allies to be critically important.

By contrast, issues like promoting democracy, providing aid to refugees and supporting human rights, as well as limiting legal immigration, strengthening the UN and reducing military commitments abroad were prioritized by about a third or fewer.

Attitudes toward these foreign policy goals have remained largely stable in recent years, with a few exceptions. Most notably, the share who say limiting the spread of infectious disease is a top priority has increased by 20 percentage points since 2018, the last time the question was asked. (In 2018, the question was asked about infectious diseases, such as AIDS and Ebola.) This shift comes amid the coronavirus outbreak, which many in the U.S. and around the world say has meaningfully changed their lives. Support for prioritizing the containment of infectious disease increased among both Republicans and Democrats since 2018.

Similarly, the share who say countering China’s power should be given precedence in foreign policy has increased from about a third to roughly half since 2018. This comes as Americans and people across the globe have grown more critical of China. The increase in urgency for limiting Chinese influence was also bipartisan, but Republican prioritization increased by 24 percentage points between 2018 and 2021, while Democratic support only increased by 10 points.

On the other hand, Americans are now less likely to think bolstering the UN should be at the top of the U.S.’s foreign policy agenda, despite holding consistently positive opinions of the organization. Supporters of both parties grew less likely to prioritize a stronger UN by similar margins since 2018.

In addition, there are strong divides in how foreign policy goals are prioritized between partisans. Broadly speaking, Democrats are more likely than Republicans to see goals related to the environment, human rights and global cooperation as top priorities. The largest divides are seen in views of combating climate change, where Democrats are five times as likely as Republicans to think it should be prioritized. Seven-in-ten Democrats say climate change should be a top priority compared with 14% of Republicans. Since 2018, partisans have become even more divided, with the share of Republicans seeing an urgent need to address climate change falling by 8 percentage points.

Republicans are more likely to see more traditional security issues and limiting immigration as the foreign policy goals needing the most attention. For example, Republicans are 48 points more likely than Democrats to consider curbing illegal immigration to be a top priority and 38 points more likely to say the same about maintaining a U.S. military advantage over other countries.

Key partisan divides are also seen in how to prioritize dealing with varying foreign powers. Republicans are more likely to see limiting Iranian, Chinese and North Korean power as critical challenges, while Democrats are more likely to give precedence to curbing Russian influence.

Still, some issues don’t cleave much along partisan lines. For instance, similar shares in both camps agree that containing the spread of weapons of mass destruction should be prioritized. Additionally, only 29% in both groups see a need to reduce U.S. military commitments overseas. In 2018, 34% of Democrats considered limiting the military’s reach abroad a top priority compared with only 26% of Republicans, an 8-point difference.

There are also differences by age in attitudes toward many of these foreign policy issues. Adults 65 and older are more likely than those under 40 to see 15 of the 20 foreign policy goals polled as top priorities. For instance, among older Americans, who are also more likely to see terrorism as a major threat, the share who view protecting the U.S. from terror attacks as a top priority is 34 percentage points larger than the share of younger adults who say this. Older adults are also more supportive of prioritizing countering Iranian and Chinese influence, and also tend to be more critical of Iran and of China in general, when compared with their younger counterparts.

The only issues on which younger Americans express more urgency is providing support to refugees and limiting U.S. military commitments abroad. Those under 40 are 15 percentage points more likely than those 65 and older to consider aiding people around the world fleeing violence as a critical issue, and 13 points more likely to view reining in military commitments overseas a top priority.

(PEW)

FEBRUARY 24, 2021

Source: https://www.pewresearch.org/politics/2021/02/24/majority-of-americans-confident-in-bidens-handling-of-foreign-policy-as-term-begins/?utm_source=Pew+Research+Center&utm_campaign=66f30d1485-Weekly_2021_02_27&utm_medium=email&utm_term=0_3e953b9b70-66f30d1485-399609121

679-43-17/Poll

55% Of American Adults Already Vaccinated Against COVID 19: First Dose

Key Findings

As COVID-19 vaccination distribution efforts continue across the United States, the latest KFF COVID-19 Vaccine Monitor reports that a majority (55%) of U.S. adults now say they have received at least one dose of the vaccine (18%) or that they will get it as soon as they can (37%), up from 47% in January and 34% in December. The share that wants to “wait and see” how the vaccine is working for others before getting vaccinated themselves decreased from 31% in January to 22% in February, while a persistent one in five say they will get the vaccine “only if required for work, school, or other activities” (7%) or will “definitely not” get vaccinated (15%).
While the share that is most enthusiastic to get vaccinated increased across racial and ethnic groups, Black and Hispanic adults continue to be more likely than White adults to say they will “wait and see” before getting vaccinated. Nearly four in ten Republicans and three in ten rural residents say they will either “definitely not” get vaccinated or will do so “only if required,” as do one-third (32%) of those who have been deemed essential workers in fields other than health care.
With the potential arrival of a one-dose COVID-19 vaccine to the U.S. market, most of those who have not yet been vaccinated say the number of doses doesn’t make a difference in their own intentions, but about a quarter (26%) of those in the “wait and see” group say they’d be more likely to get a vaccine if only one dose was required.
Having a close relationship with someone who’s been vaccinated is correlated with individuals’ own intentions to get the COVID-19 vaccine. Among those who have not yet been vaccinated, seven in ten of those with a household member who’s been vaccinated and about half of those who say a close friend or family member has been vaccinated say they want the vaccine “as soon as possible,” compared to about a third of those who don’t have a close relationship to someone who’s gotten the vaccine. Black and Hispanic adults, those with lower incomes, and those without a college degree are less likely than their counterparts to say someone close to them has gotten the vaccine, reflecting other KFF analysis showing similar disparities.
The perceived side effects of the vaccine continue to be a top concern for the public, with eight in ten in the “wait and see” group saying they are concerned they might experience serious side effects if they get vaccinated. Large shares of those who want to “wait and see” – including majorities of Black and Hispanic adults – also say they are concerned that they might get COVID-19 from the vaccine, they might have to miss work if the side effects make them feel sick, they may have to pay an out-of-pocket cost to get vaccinated (despite the fact that the vaccine is available for free to everyone), or they won’t be able to get the vaccine from a place they trust.
Half of Black adults and about one-third Hispanic adults (35%) say they are not confident that the COVID-19 vaccines have been adequately tested for safety and effectiveness among members of their own racial or ethnic group, and those who aren’t confident in this type of testing are much less likely to say they’ve already been vaccinated or want the vaccine as soon as they can get it.

COVID-19 Vaccine Uptake and Intentions

Trends Among Key Groups

vaccinated (15%), shares that have not changed much over the past two months.

Which Groups Are Most Enthusiastic/Cautious/Resistant?

Demographic Differences In Vaccine Intentions

Two-Dose Versus Single-Dose Vaccine

Personal Experiences With COVID-19 Vaccination

Personal Concerns About COVID-19 Vaccination

Confidence In Vaccine Development And Testing Among Black And Hispanic Adults

(Ssrs)

February 26, 2021

Source: https://ssrs.com/kff-covid-19-vaccine-monitor-february-2021/

AUSTRALIA

679-43-18/Poll

A Quarter Of Australian Millennials Willing To Exchange Personal Data For Free Content

The pandemic has left most Australians stranded at home and turning to their screens to keep them entertained. However, advertisers have seen their budgets cut or paused as sales continue to plunge.

YouGov’s new ‘International media consumption report 2021: Is there a new normal?’ white paper examines Australians’ generational attitudes towards paid content.

While personal data and privacy concerns have become a growing concern, almost one in five (19%) agree that they are willing to give up their personal data for free content. Men are more willing compared to women (22% vs. 15%). Over half (55%) are willing, and the remaining quarter (24%) are undecided.

The data also shows that attitudes towards exchanging personal data for free content is generational. While over one in five (22%) Gen Z-ers are happy to give away their data, this drops to one in ten (11%) amongst Baby Boomers and less than one in ten (8%) from the Silent Generation. Millennials are the most willing, with a quarter (25%) agreeing they have no issue giving up personal data for free content.

YouGov’s ‘International media consumption report 2021: Is there a new normal?’ provides a high-level analysis of consumers’ attitudes and behaviours around the international media landscape as the sector enters a pivotal time. The white paper is based on more than 18,000 interviews across 17 global markets and explores traditional media, digital media, advertising, subscriptions and the impact of COVID-19, with the overall aim of providing a sharp tool for media planners in an uncertain time.

The research finds that while some are happy to give up personal data for free content, some prefer to pay for uninterrupted entertainment services, with three in ten (29%) Australians preferring to pay for ad-free content. Two in five (38%) prefer not to pay for ad-free content and the remaining three in ten (30%) are on the fence.

Again, willingness for paying to be free of ads depends much on generation. Millennials are the most willing (36%) while Baby Boomers are the least willing (23%). Data also shows that Gen Z-ers and the Silent Generation are both equally willing to fork out for uninterrupted content (30%).

As a whole, more than half (56%) agree that it is fair to watch ads in exchange for free content. About one in five (18%) disagree and the jury is still out for a quarter (24%) of the population.

The most accessed paid subscription service amongst Aussies is for films, movies or TV, with over half (54%) having access to a paid subscription. This is followed by music (27%) and digital, cable or satellite TV (19%). Gen Z-ers are the most likely to have paid access to films, movie or TV (67%), music (44%) and gaming (21%), whereas millennials are the most likely to have paid access to podcasts (11%) and audiobooks (10%). While Baby Boomers lag behind in paid access to media subscriptions as a whole, there is one channel that has gained favour – digital, cable or satellite TV service (24%). The same trend can be seen for the Silent Generation – while they are far less likely to have paid access to a media service, they are twice as likely as the rest of the population to have paid access to news (22% vs. 12% of general population).

Commenting on the report, Julian Newby, Sector Head of Media at YouGov, said: “With most of the world spending the past year at home under lockdown, we looked at attitudes towards paid content amongst Australians, and found out how this differs from generation to generation. Perhaps unsurprisingly, the TikTok generation (Gen Z-ers) are happy to give away personal data for free content, while the older generation remain more hesitant. There is also a generational gap in terms of paid media channels, with Baby Boomers dominating satellite TV and millennials for films and movies. Whatever channel it is, we hope that this data will useful for those in an increasingly competitive media landscape in making better decision for ad spend in the coming year.”

(YouGov Australia)

February 26, 2021

Source: https://au.yougov.com/news/2021/02/26/quarter-australian-millennials-willing-exchange-pe/

MULTICOUNTRY STUDIES

679-43-19/Poll

Heavy Hands And Heavy Hearts: The Perils Of Military Intervention In Mena

As U.S. influence across MENA has decreased in recent years, many regional actors have tried to fill the gap, increasing their military presence in the region. Russia has reemerged as a significant military player in the region while Turkey has heightened not only its military profile, but also its cultural and economic profile as well. At the same time, the multi-layered rivalry between Saudi Arabia and Iran for regional dominance continues. Amidst these competing forces, Arab Barometer examines how ordinary citizens view these countries in late 2020. The evidence suggests that a heavy military footprint often has strong implications for how regional powers are perceived in theater countries and their direct vicinity.

Amongst these four powers, support across the region is highest for Turkey, with majorities holding favorable views of the country in four of the six countries surveyed. Support is highest in Morocco (65 percent), followed by Jordan and Algeria (56 percent, respectively), and Tunisia (52 percent). However, support is not universal, with only three-in-ten holding this view in Lebanon compared with 27 percent in Libya. In Lebanon, views are linked by sect, with 45 percent of Sunnis favoring Turkey, compared with 35 percent of Christians, 11 percent of Shiites and only 7 percent of Druze. Meanwhile, those living in eastern Libya, which is under the control of the Libyan National Army (LNA), are less likely to favor Turkey compared with those in other parts of the country, which follows from Turkey’s intervention against LNA forces. More specifically, 41 percent of Libyans living in the governorate of Tripoli have a positive view of Turkey compared with 17 percent of those living in the governorate of Benghazi.

Russia, who is also militarily involved in Libya, is viewed less positively than Turkey. Only in Algeria does at least half (52 percent) hold a favorable view of Russia. There is moderate support for Russia in Tunisia (44 percent) and Morocco (43 percent), while roughly a third (36 percent) have a positive view in Lebanon. Finally, support for Russia is relatively low in Libya (26 percent) and is the lowest in Jordan (15 percent). In Lebanon, Shiites (60 percent) are far more likely than Sunnis (3 percent) to favor Russia, while 48 percent of Christians and 37 percent of Druze hold a positive view of it. These broad differences are most likely a byproduct of Russia’s military support for the Assad regime in Syria. In Libya, however, differences in levels of support are not as divided by region. Those living in the governorate of Tripoli (35 percent) are about as likely as those in the governorate of Benghazi (33 percent) to hold a positive view of Russia. These results suggest that the Russian military intervention in the country is viewed relatively poorly by the populations living under both main rival governments in Libya. The low levels of support in Jordan most likely correspond with Jordanian public opinion about Russia’s military interference in Syria.

In the competition between Gulf powers, Saudi Arabia is viewed more favorably than Iran. However, in the five countries where the question was asked, only in Morocco (53 percent) does a majority hold a positive view of Saudi Arabia. Meanwhile, support is lower in Algeria (47 percent) and Tunisia (36 percent) and it is relatively low in Jordan (28 percent) and Lebanon (25 percent). In Lebanon, Christians and Sunnis are significantly more likely to favor Saudi Arabia (40 percent and 34 percent, respectively) compared with Druze and Shiites (three percent and two percent, respectively). However, it is notable that in Lebanon only a third of Sunnis, an even smaller proportion than for Christians, hold a favorable view of Saudi Arabia. That minorities in all countries but Morocco support Saudi Arabia may be a direct implication of its military and political interventions in Yemen and elsewhere.

In comparison, support for Iran is low across all countries surveyed, with Moroccans being most favorable at 35 percent. Elsewhere, a quarter or fewer hold favorable views, including just 10 percent in Jordan. In Lebanon, support is strongly divided by sectarian identity, with Shias having far more favorable views than other sects. Overall, 65 percent of Shiites in Lebanon have a positive view of Iran compared with just ten percent of Christians, five percent of Druze and four percent of Sunnis. This low support, too, may be attributed not only to sectarian tensions across the region, but a general rejection of Iranian military and political interventions in Lebanon, Syria, Yemen and elsewhere.
Overall, these results paint a mixed picture of regional powers. Support is highest for Turkey across the region, but it generally is lower in countries that have been impacted by Turkey’s military interventions, directly or otherwise. The same is true for Russia, as those living in Lebanon, Libya and Jordan also exhibit lower levels of support for this regional power. Levels of support for Saudi Arabia suggest a similar pattern. Prior to 2016, Arab Barometer surveys found Saudi Arabia to have high support in most countries across the region. However, its military intervention in Yemen and political interference in other countries may be proving costly in the eyes of Arab publics, which may explain, in part, the declining support for the Kingdom over recent years. Finally, low levels of support for Iran are reflective of its regime officials boasting about having control over four Arab capitals. These findings suggest that military intervention by outside powers has strong implications in the battle for hearts and minds across the region.

(Arabbarometer)

February 24, 2021

Source: https://www.arabbarometer.org/2021/02/heavy-hands-and-heavy-hearts-the-perils-of-military-intervention-in-the-mena/

679-43-20/Poll

Covid-19 And Consumer Behavior, How Has The Pandemic Affected Personal Finances And Consumption

Denmark is the country where the fewest have reduced their consumption during the corona pandemic.

YouGov's latest white paper ' On the money: Global banking & finance report 2021 ' contains an in-depth analysis of consumers' attitudes towards financial services across 17 global markets. The report is based on more than 18,000 interviews and takes a closer look at payments, investments and ethics in the financial sector and examines how the COVID-19 pandemic has affected consumption and the economy worldwide.

Many want to lower their consumption - and some have already done so

Denmark (20%), Germany (28%) and Sweden (35%) are the countries where the fewest have reduced their consumption. But even here, at least one-fifth of consumers (20%) have reduced their non-essential expenses.

Savings are high on the priority list

Whether consumers have voluntarily cut back on unnecessary spending or not, the majority plan to keep consumption down in the future. Mexico (90%), Indonesia (87%) and Spain (86%) are the countries where most state that they will reduce their non-essential expenses. The only countries where less than half have plans to cut back are Germany (45%) and Denmark (45%).

For most consumers, it is also important to save up for unforeseen financial expenses in the future - especially in Indonesia (54%), Singapore (51%) and Spain (48%) this is a high priority. However, Denmark stands out on this point, where only 20% prioritize this.

Read more in the YouGov white paper, which also takes a closer look at consumers' attitudes towards cash and payment solutions, investments and their expectations for ethics in the financial sector.

About the study

Data comes from YouGov's white paper: 'On the money: Global banking & finance report 2021', which examines consumers' attitudes towards financial services across 17 global markets. The report also goes in depth with topics such as cash vs. cash. contactless payment methods, the view on ethics and sustainability in the banking and finance sector and focuses on how the COVID-19 pandemic has affected consumption and the economy worldwide.

The survey is based on data from our syndicated product YouGov Profiles and YouGov Custom Research and was conducted in January 2021. In total, we conducted 18,500 interviews across 17 markets with selected individuals aged 18+ years from the YouGov panel.

All surveys were conducted online, and in some countries the spread of the Internet is limited to the fact that the examples represent only the part of the population that is online. Countries and territories where this applies are China (including Hong Kong) and Indonesia. For India and Mexico, data are limited to represent the urban section of the population.

(YouGov Denmark)

February 23, 2021

Source: https://yougov.dk/news/2021/02/23/covid-19-og-forbrugeradfaerd-hvordan-har-pandemien/

679-43-21/Poll

More Than Three-Quarters Of UAE Residents Plan To Cut Down Their Non-Essential Spending In 2021

YouGov’s latest report ‘On the money: Global banking & finance report 2021’ provides a high-level analysis of consumers’ attitudes to financial services across 17 global markets. The white paper is based on more than 18,000 interviews and explores payments, investment, ethics in banking and marketing as well as touching on how the COVID-19 crisis has affected financial services worldwide.

In many of the surveyed markets, a majority of people have cut down their non-essential expenditure in past six months. This is the highest in Indonesia- at 72%, followed by Italy (56%) and Mexico (55%). Germany and Denmark are at the bottom of the list where less than a third claim to have done it (28% and 20% respectively).

In order to manage future finances, a majority of consumers across all markets are likely to continue cutting non-essential costs in the future as well, except for Germany and Denmark (46% and 45%, respectively) who sit at the bottom of the list.

The pandemic dealt a heavy blow to economies worldwide leading to widespread income losses and pay-cuts. When asked about their household situation in the past six months, a third of UAE residents (34%) said they have dipped into their savings to cover expenses. 28% have been able to save more but a fourth (24%) have borrowed more money or taken on debt to manage the situation.

When questioned about their financial priorities in 2021, a significant proportion of consumers in each market said saving money for unexpected hardships is their top financial goal. In the UAE, two in five (41%) consumers have made it their priority for 2021.

Looking at the other goals, 37% UAE residents would like to ensure adequate protection for their families and themselves in case of emergencies, and three in ten (30%) want to fulfil their regular financial commitments. Around a fourth want to pay off their debts, invest their money or save money for retirement. Even though saving appears to be the main goal of 2021, few residents (15%) intend to buy a property or purchase assets (10%) in the new year.

It is interesting to note that even though debt ratio in the UAE is one of the highest across the 17 markets, paying off debts is at a lower priority among residents, perhaps because saving and securing their families is the main goal of 2021.

In addition to highlighting the changing consumer behavior during the pandemic, the paper uncovers public perspective towards cash and payment technology. In most of the surveyed markets including UAE (70%), a vast majority of people prefer to use contactless modes of payments wherever possible.

The European nations in the study have largely accepted contactless payments– except for Germany, where cash appears to be a more prominent means of payment.

Talking about the Global Banking & Finance Report 2021, Scott Booth of YouGov said, “The Covid19 pandemic has affected people’s financial lives in various ways leaving many out of work and facing considerable financial stress. The data suggest this year UAE residents’ priorities are focussed on home and family. They are likely to save more rather than spend or accumulate debt. In order to make consumers feel more secure about their future, it is critical that banks and financial institutions understand the priorities of customers and extend offerings that are likely to make recovery smoother.”

(YouGov MENA)

February 24, 2021

Source: https://mena.yougov.com/en/news/2021/02/24/more-three-quarters-uae-residents-plan-cut-down-th/

679-43-22/Poll

Almost Six In Ten UAE Consumers Think Watching Ads In Exchange For Free Content Is A Fair Deal

YouGov’s new research shows that almost six in ten (58%) UAE consumers are in favour of watching ads in exchange for free content.

YouGov’s new white paper, titled ‘International Media Consumption Report 2021- Is there a new normal?’ provides an analysis of the global media landscape across 17 markets.

Our data shows across the globe a plurality of consumers consider the bargain between consumers and advertisers – watching promotions in exchange for free content – to be a fair deal.

In the UAE, all age groups show a general acceptance towards viewing ads in exchange for free content, but the younger audiences (18-24 years) favour this trend the most (62%).

At a global level, Spain and Mexico are the top countries (65% each) where consumers are in support of this proposition. Whereas two Scandinavian countries, Sweden and Denmark, are most likely to dissent, but even in these markets, only around a quarter (27% Sweden; 23% Denmark) consider watching advertising in exchange for free-content to be unfair.

With a pandemic keeping more people indoors than ever before, digital media assumed greater importance as a means of keeping the public informed and entertained.

When UAE consumers were asked about the digital media channels they used in the past week, most people (61%) claimed to have watched video content online, followed by social media (53%) and messaging platforms like WhatsApp (46%).

Two in five indulged with live TV on digital devices, and almost as many used search engines (40% and 37% respectively). The consumption of radio, podcasts and audio books remained lower than the other formats.

Among traditional media channels, TV was the most consumed medium (at 62%) by UAE residents in the week before we asked this question. Radio (36%) and outdoor advertising (32%) followed next, but there is a considerable consumption gap between TV and the other two mediums.

Radio and outdoor advertising overtook the readerships of print magazines (22%) and newspapers (20%). Contrary to the popular belief of outdoor advertising taking a hit during the pandemic, UAE residents appear to be stepping out and noticing ads on billboards, highlighting the changing consumption patterns during the pandemic.

At a worldwide level, live TV seems to be popular globally, with the highest consumption seen in European countries like France (79%) and Italy (77%). UAE (35%) and China (38%) are the only exceptions where the popularity of this medium is one of the lowest across all markets.

Talking about the International Media Consumption Report 2021, Julian Newby, Sector Head of Media at YouGov said, “COVID-19 has significantly impacted consumer behaviour and, in turn, media consumption habits globally. The data shows that although many people engaged with digital media during the pandemic, several traditional mediums remained as relevant as before. Our data shows there are huge challenges for brands and advertisers looking to achieve ROI and effectively reach consumers in the right channels, at the right time, with the right message. Reliable, up-to-date insight can provide an early window into behaviour change to inform effective media planning and campaign development.”

(YouGov MENA)

February 25, 2021

Source: https://mena.yougov.com/en/news/2021/02/25/almost-six-ten-uae-consumers-think-watching-ads-ex/